Dev, Category Lead- Global Whiskies, Bacardi India, tells e4m about the alcoholic beverage industry trends, experiential marketing and more
The actor is part of Fastrack's 'BeBoth' campaign
The brand film is set to premiere during the 2023 ICC World Test Championship
The TVC is set to premiere during the 2023 ICC World Test Championship
The Telugu star has been signed as the face of the brand in the Andhra Pradesh and Telangana markets
The cola brand has roped in Shahrukh Khan and Vijay Deverakonda for the new campaign ‘Toofan Glass Mein Nahin, Glass Se Peete Hain’
Brings new TVC with the actor titled Super Feel
The campaign has been conceptualized by Ogilvy
The collaboration will build the brand’s reach across South India’s markets
The IIHB has just released the TIARA South Research Report 2023, covering 18 celebrities from the South of India
The film is created by Wunderman Thompson
The actor will be part of marketing campaigns of the brand alongside Virat Kohli, Vicky Kaushal and Kiara Advani
Industry observers say that although South actors do have barriers like language and culture gap, with rising popularity and reach they too can bag big endorsement deals
Proclaiming ‘Soft drink nahin, toofan,’ the campaign highlights the strong taste of Thums Up that often defines the adventurous spirit and strength of the drinker’s personality
Both the actors will also be seen on Moj as creators
The brand has witnessed strong uptake with Vijay’s fan-following, especially in South-India and has been accessible largely through the Rowdy Wear App
The matrimonial portal has partnered with McCann Worldgroup for the campaign