Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing & more

Sohini Ganguly Aug 5, 2024 9:11 AM

Srivatsa, Head-Marketing, Sales & Service Strategy, Tata Passenger Electric Mobility, shares the strategy and vision behind the launch of the brand’s new identity

Sonam Saini Aug 30, 2023 11:20 AM

With the countdown to Tata IPL heating, four leading marketers discuss why cricket, especially IPL on broadcast, is an unmissable platform for brands to garner massive reach at e4m’s TV First Summit

exchange4media Staff Mar 7, 2022 10:51 AM

Srivatsa, Head-Marketing, PVBU, Tata Motors, says while their dependence on print has gone down during pandemic, presence on TV and digital has gone up substantially

Sonam Saini Jul 15, 2021 8:53 AM

Key industry leaders from different sectors discussed the new age of personalized marketing at the e4m-eTechManch Digital Conference

exchange4media Staff Jun 28, 2021 9:05 AM

Vivek Srivatsa, Head - Marketing, Tata Motors, shared that their flagship all new Safari has been receiving great traction and IPL would be a perfect platform to further boost its brand awareness

Misbaah Mansuri Apr 23, 2021 8:47 AM

Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch

Noel Dsouza Feb 23, 2021 7:57 AM

The webinar series is meant to bring its SUV owners’ community virtually closer amidst lockdown

exchange4media Staff Aug 27, 2020 5:00 PM

TAM AdEx data reveals that on TV, the sector's ad volume per day has surged five-fold this June compared to May

Naziya Alvi Rahman Jun 26, 2020 9:18 AM

Guest Column: Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors, writes about how the brand has always led the way when it comes to safety

Vivek Srivatsa Jun 23, 2020 5:43 PM

On the CEO Lounge Digital Roundtable, a panel discussed how consumer behaviour & preferences are changing due to COVID-19, and how to respond accordingly to stay relevant in the new reality

exchange4media Staff May 25, 2020 9:15 AM

Vivek Srivatsa, Head - Marketing, Passenger Vehicle Business Unit, Tata Motors, talks about leveraging their partnership with Star India and the IPL to promote the newly launched Altroz

Sonam Saini Mar 16, 2020 7:57 AM

Vivek Srivatsa, Head, Marketing, PVBU, Tata Motors, says the brand will go all out in its campaign strategy for the new launches with Altroz leading the line-up

Christina Moniz Jan 23, 2020 12:22 PM