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The dispute traces its origins to a public exchange over coaching influencers and media coverage of the education sector
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
e4m Staff May 31, 2026 4:01 PM
Shashi Shekhar Vempati takes over as Chairperson of the Central Board of Film Certification (CBFC) from Prasoon Joshi, who was recently appointed Chairman of Prasar Bharati
While there has been no official confirmation so far, reliable sources indicate that discussions are underway for Dwivedi to take on a role centred around Hindi YouTube content
e4m Staff Jan 22, 2026 12:41 PM
From founder diaries to character-driven stories, brands are turning their social feeds into serialised experiences that audiences return to instead of scrolling past
Aryendra Khan Jan 14, 2026 11:50 AM
As India tightens its digital and AI governance framework, the risks associated with AI-driven amplification are becoming harder for advertisers to ignore
e4m Staff Jan 9, 2026 11:55 AM
From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase
e4m Staff Jan 7, 2026 11:41 AM
Designed purely for cybersecurity, the app helps citizens stay protected from online threats
In Odisha’s tribal heartland, unpredictable monsoons are wiping out indigenous crops and with them, centuries of farming knowledge and cultural memory.
e4m Staff Nov 20, 2025 1:58 PM
The company’s revenue from operations has increased by 15 per cent when compared to the same period last year
Abdul Khan Nov 11, 2025 12:25 PM
Pallavi Chopra of redBus explains why brands must go beyond language—tapping into regional culture, emotion, and everyday connection
Jasprit Bumrah stars in JK Super Cement’s Game Badal De campaign
NATIVE CONTENT Dec 23, 2024 10:28 AM
Scent, sound and sips: How sensory marketing is stirring up Indian market
e4m Staff Nov 30, 2024 2:02 PM
CEO Alan Mamedi and Chief Strategy Officer Nami Zarringhalam are leaving their current operational roles
e4m Staff Nov 12, 2024 9:25 AM
Prior to this, Claudia Wallace was with BMB Agency as Managing Director.
Ranveer Singh will now be an equity partner with Allied Blenders and Distillers Limited (ABDL)
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
e4m Staff Aug 27, 2024 12:27 PM
This is TV Today Network's first venture into the FAST sector in India
e4m Staff Aug 23, 2024 11:22 AM
Global Alliance for Responsible Media has said it does not have the financial resources to fight the case
Partnership engages 1.6 million women students across 8,200+ technical colleges
The alliance is aimed at gaining ground towards the acquisition of new players to build a community around Parallel
Punit Goenka, ZEEL MD & CEO, spoke about the business performance in Q1, the competitive landscape, and the company's forward-looking growth, during the Q1 FY25 earnings discussion
Sonam Saini Aug 1, 2024 8:58 AM
Dove presents accounts of four moms who vow to celebrate their daughters for their inner beauty rather than subject them to superficial 'beauty tests'
e4m Staff Jul 31, 2024 2:00 PM
Prime Video will present exclusive global coverage of 66 regular-season NBA games
e4m Staff Jul 25, 2024 6:31 PM
GCC was also named as the region that will host the first PWR World Series in March 2025
e4m Staff Jul 25, 2024 11:45 AM
Pallavi Patil has over 19 years of experience in data science, insights and strategic planning
e4m Staff Jul 23, 2024 10:25 AM
The move aligns with Collective Artists Network's aim to scale creator and content ecosystem through technology
e4m Staff Jul 18, 2024 12:33 PM
Prior to this, Mallika Dhawan was with Spotify as Associate Manager, Enterprise Marketing
e4m Desk Jul 18, 2024 12:24 PM
Kumar Darpan named Chief Revenue Officer, Rohan Vyavaharkar appointed as Global Head of Partnerships & Strategic Comms
e4m Staff Jul 17, 2024 12:28 PM
Kathleen Hall who has been associated with the tech giant for the last 16 years will be 'taking some time off'
'Ayushmann Khurrana embodies the spirit of innovation and diversity that Nexus Select Malls stand for,' said the company
e4m Staff Jun 20, 2024 4:05 PM
The #BaatKarengeTohBaatBanegi campaign is focused on fostering healthy communication and health habits
e4m Staff Jun 17, 2024 6:06 PM
FanCode will hold exclusive TV and digital rights for more than 10 AFC competitions from 2024-2029
e4m Staff Jun 13, 2024 11:04 AM
As per reports, the integration will allow Galaxy smartphone users to purchase tickets through Paytm
e4m Staff Jun 13, 2024 10:58 AM
Royal Challenge Packaged Drinking Water unveils new TVC campaign ‘Choosebold 2.0’ celebrating the unwavering spirit of all those who choose the road less travelled
Campaign advises individuals to secure term insurance coverage that is at least 10 times their annual income
In the latest edition of Pitch BrandTalk, Jayati Singh, Chief Marketing Officer, Tally Solutions, shares how marketing efforts of the B2B company have evolved, its focus on simplicity & more
Simran Sabherwal May 30, 2024 10:29 AM
Guest Column: Author Dr Bhuvan Lall pens his experiences of the old-school magnificence of Saint Tropez
Bhuvan Lall May 29, 2024 11:38 AM
DHL Express is the principal sponsor and official logistics service provider for the Mumbai Indians team
e4m Staff May 23, 2024 1:46 PM