Sanchar Saathi App: Government withdraws mandatory pre-installation rule
Designed purely for cybersecurity, the app helps citizens stay protected from online threats
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Odisha: 'The Sky Now Lies to us': Changing Rainfall Patterns Erasing Koraput’s Traditional
In Odisha’s tribal heartland, unpredictable monsoons are wiping out indigenous crops and with them, centuries of farming knowledge and cultural memory.
Bajaj Consumer Care's Q2 ad spends up 22% YoY to Rs 39cr
The company’s revenue from operations has increased by 15 per cent when compared to the same period last year
Speaking the Consumer’s Language: The Power of Regional Storytelling
Pallavi Chopra of redBus explains why brands must go beyond language—tapping into regional culture, emotion, and everyday connection
Jasprit Bumrah stars in JK Super Cement’s Game Badal De campaign
Jasprit Bumrah stars in JK Super Cement’s Game Badal De campaign
Scent, sound and sips: How sensory marketing is stirring up Indian market
Scent, sound and sips: How sensory marketing is stirring up Indian market
Rishit Jhunjhunwala appointed Truecaller CEO
CEO Alan Mamedi and Chief Strategy Officer Nami Zarringhalam are leaving their current operational roles
VML names Claudia Wallace as Managing Director, UK
Prior to this, Claudia Wallace was with BMB Agency as Managing Director.
Allied Blenders and Distillers partners with Ranveer Singh
Ranveer Singh will now be an equity partner with Allied Blenders and Distillers Limited (ABDL)
Nothing comes close to PGC in building brands, accelerating business growth: Ajit Varghese
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
Samsung TV Plus launches two FAST channels - Aaj Tak HD & The Lallantop
This is TV Today Network's first venture into the FAST sector in India
Disney+ Hotstar to stream select Premier League matches in 4K resolution
The Premier League began on August 17
Advtg body to shut down ops following Elon Musk’s lawsuit
Global Alliance for Responsible Media has said it does not have the financial resources to fight the case
SAWIT.AI and AICTE partner for women-only Generative AI learning challenge
Partnership engages 1.6 million women students across 8,200+ technical colleges
Fast&Up re-energises partnership with Mumbai City
The association has entered its fifth consecutive year
ShareChat expands convertible debentures round to US$65 million
Round expanded as Singapore-based EDBI joins the round
52 out of 53 of top apps in India use deceptive patterns: ASCI Academy study
The study has been conducted in collaboration with Parallel HQ
Collective Artists Network partners with Parallel Studios
The alliance is aimed at gaining ground towards the acquisition of new players to build a community around Parallel
'Two players coming together does not make us less capable of competing with them'
Punit Goenka, ZEEL MD & CEO, spoke about the business performance in Q1, the competitive landscape, and the company's forward-looking growth, during the Q1 FY25 earnings discussion
Real moms break the cycle of beauty tests in Dove's 'Mothermonials' campaign
Dove presents accounts of four moms who vow to celebrate their daughters for their inner beauty rather than subject them to superficial 'beauty tests'
Amazon Prime Video and NBA announce 11-year global media rights agreement
Prime Video will present exclusive global coverage of 66 regular-season NBA games
Pickleball: GCC to be the first stop in PWR World Series
GCC was also named as the region that will host the first PWR World Series in March 2025
Pallavi Patil rejoins Madison Media as VP – insights & strategy
Pallavi Patil has over 19 years of experience in data science, insights and strategic planning
Collective Artists Network acquires AI-powered influencer marketing platform, Galleri5
The move aligns with Collective Artists Network's aim to scale creator and content ecosystem through technology
Mallika Dhawan joins PhonePe as Manager - Brand Marketing
Prior to this, Mallika Dhawan was with Spotify as Associate Manager, Enterprise Marketing
Kumar Darpan and Rohan Vyavaharkar to take lead roles at SFA
Kumar Darpan named Chief Revenue Officer, Rohan Vyavaharkar appointed as Global Head of Partnerships & Strategic Comms
Kottappalli Prabhakaran 2.0: A BGMI ad film for the ages
The ad has been created by Maitri Advertising, Kochi
Kottappalli Prabhakaran 2.0: A BGMI ad film for the ages
The ad has been created by Maitri Advertising, Kochi
Reliance General Insurance unveils ‘Protection ka all-rounder’ campaign
The campaign is conceptualised by ^ a t o m network
Microsoft's Kathleen Hall to step down as Chief Brand Officer
Kathleen Hall who has been associated with the tech giant for the last 16 years will be 'taking some time off'
Ayushmann Khurrana named brand ambassador of Nexus Select Malls
'Ayushmann Khurrana embodies the spirit of innovation and diversity that Nexus Select Malls stand for,' said the company
Better Choice Alliance encourages open communication among kids
The #BaatKarengeTohBaatBanegi campaign is focused on fostering healthy communication and health habits
FanCode inks 5-year deal with Asian Football Confederation for broadcast rights in India
FanCode will hold exclusive TV and digital rights for more than 10 AFC competitions from 2024-2029
Paytm stock prices up on Samsung wallet partnership announcement
As per reports, the integration will allow Galaxy smartphone users to purchase tickets through Paytm
Kendall Jenner stars in L'Oréal Paris' Panorama Mascara ad
The film marks the launch of the global bestseller in India
Life chooses you, when you choose bold, says Virat Kohli
Royal Challenge Packaged Drinking Water unveils new TVC campaign ‘Choosebold 2.0’ celebrating the unwavering spirit of all those who choose the road less travelled
Bajaj Allianz Life Insurance unveils new campaign with Shubman Gill
Campaign advises individuals to secure term insurance coverage that is at least 10 times their annual income
Flipkart unveils new campaign with Alia Bhatt and Allu Arjun
The campaign promotes Flipkart’s ‘Big End of Season Sale’
‘We're eyeing growth of at least 30-40% in the next couple of years’
In the latest edition of Pitch BrandTalk, Jayati Singh, Chief Marketing Officer, Tally Solutions, shares how marketing efforts of the B2B company have evolved, its focus on simplicity & more
An Indian romance in Saint Tropez
Guest Column: Author Dr Bhuvan Lall pens his experiences of the old-school magnificence of Saint Tropez
TheSmallBigIdea to handle digital comms for DHL Express' Mumbai Indians association
DHL Express is the principal sponsor and official logistics service provider for the Mumbai Indians team
Conrad Tallariti is MD, Rahul Vasudev is Regional VP at DoubleVerify APAC
The company has announced a slew of leadership appointments to mark its foray into Hong Kong and Thailand
Johnny Lever, Arpit Bala, Beer Biceps unite for Zomato's Mother's Day mission
The digital ad by Zomato has the sole aim of ensuring no one forgets Mother's Day this year which falls on 12 May
CNN International Commercial adds senior appointments in Asia Pacific
Karen Lay and Sally Young join company. Kimmy Ho elevated
Steve Priya bags The Sleep Company's mandate
Steve Priya will be responsible for creating integrated marketing solutions for the company, across all product categories
BLS International names Pallavi Mohan as Corporate Communications Head (Global)
Mohan holds over 20 years of global working exposure in marketing and communications
'Reinvention in magazine content with changing times is key'
At the IMC 2024, marketing expert Ketan Bharati and Birla Group's Deepali Nair spoke about how publishers can shake things up in the magazine space to draw in more advertisers
'With ‘Love Labels’, Max URB_N aims to turn consumer’s self-doubt into self-love'
Pallavi Pandey, VP & Head of Marketing, India, Landmark Group speaks on Max Fashion’s new sub-brand Max URB_N and why the brand has reimagined the traditional size abbreviations
Infinity Advertising names Satyendra Mallik as CEO
Satyendra Mallik has earlier worked with Eastmen Auto & Power Ltd, Intex, Trident Group, Hero Group and Salora
Pallavi Chakravarti, Raj Kamble and Mayuri Nikumbh named Jury Chairs for Abby Awards
The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024