It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
ASICS will provide Antim with state-of-the-art footwear and apparel to enhance her training and competition performance
Neeraj Chopra, Manu Bhaker, men’s relay team among athletes starring in group’s Rukna Nahi Hai campaign
The coverage will be available across the Sports18 Network and for free on JioCinema
The campaign, titled ‘Be Who You Are’, is conceptualized by Brandmovers India
As part of the association, Manpreet will wear Asics apparel and footwear during his training and competitions
The campaign also features brand ambassador Esha Deol
With this partnership, the brand catapults the performance outlook by joining hands with Chinappa whose game and playing style is admired by all
A contingent of 54 Indian athletes will represent the country in Tokyo starting Tuesday, August 24, 2021
The campaign encourages India to take inspiration from real-life heroes like Deepa Malik, Manasi Joshi, Sania Nehwal and Sunil Chhetri who have fought their way and came back stronger
The data also noted that the Tokyo Olympics recorded 5.8 billion viewing minutes on TV
The updates are displayed across digital screens for travellers passing through the Chhatrapati Shivaji Maharaj International Airport (CSMIA), Mumbai
Industry observers weigh in on whether the cola-athletes partnership is a cautionary tale for marketers to tread through when conceptualizing ads and brand associations
As a part of this collaboration, PV Sindhu, Bajrang Punia, Deepika Kumari, Atanu Das & Sajan Prakash will give sneak-peeks into their practice sessions, fitness & share behind-the-scenes
The brand salutes athletes who overcame odds to excel at the Olympic Games as India enters its 100th year of participation in the sporting event
The third edition of the Sportstar Aces awards is being held on the virtual platform from April 1 to April 4
Through this partnership, DSF will facilitate training and provide educational and financial assistance to these promising boxers for the next one year
The brand campaign aims to curate and share inspirational stories of female athletes who have overcome seemingly insurmountable hurdles on their path to success
Anupam Roy’s first Rabindrasangeet venture is streaming now on SVF
The film follows the reflections of global athletes, and the return to sport they hope to make