athlete
It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
Shantanu David Sep 5, 2024 8:58 AM
ASICS will provide Antim with state-of-the-art footwear and apparel to enhance her training and competition performance
e4m Staff Jul 19, 2024 3:35 PM
Neeraj Chopra, Manu Bhaker, men’s relay team among athletes starring in group’s Rukna Nahi Hai campaign
e4m Staff Jul 18, 2024 3:50 PM
The coverage will be available across the Sports18 Network and for free on JioCinema
e4m Staff Jul 12, 2024 3:54 PM
The campaign, titled ‘Be Who You Are’, is conceptualized by Brandmovers India
As part of the association, Manpreet will wear Asics apparel and footwear during his training and competitions
e4m Staff Sep 28, 2023 3:22 PM
With this partnership, the brand catapults the performance outlook by joining hands with Chinappa whose game and playing style is admired by all
exchange4media Staff Sep 15, 2021 3:28 PM
A contingent of 54 Indian athletes will represent the country in Tokyo starting Tuesday, August 24, 2021
exchange4media Staff Aug 23, 2021 6:19 PM
The campaign encourages India to take inspiration from real-life heroes like Deepa Malik, Manasi Joshi, Sania Nehwal and Sunil Chhetri who have fought their way and came back stronger
exchange4media Staff Aug 16, 2021 2:42 PM
The data also noted that the Tokyo Olympics recorded 5.8 billion viewing minutes on TV
exchange4media Staff Aug 16, 2021 8:28 AM
The updates are displayed across digital screens for travellers passing through the Chhatrapati Shivaji Maharaj International Airport (CSMIA), Mumbai
exchange4media Staff Aug 9, 2021 2:20 PM
Industry observers weigh in on whether the cola-athletes partnership is a cautionary tale for marketers to tread through when conceptualizing ads and brand associations
Misbaah Mansuri Jul 14, 2021 8:28 AM
As a part of this collaboration, PV Sindhu, Bajrang Punia, Deepika Kumari, Atanu Das & Sajan Prakash will give sneak-peeks into their practice sessions, fitness & share behind-the-scenes
exchange4media Staff Jul 13, 2021 5:27 PM
The brand salutes athletes who overcame odds to excel at the Olympic Games as India enters its 100th year of participation in the sporting event
exchange4media Staff Jul 6, 2021 3:39 PM
The third edition of the Sportstar Aces awards is being held on the virtual platform from April 1 to April 4
exchange4media Staff Apr 2, 2021 8:27 AM
Through this partnership, DSF will facilitate training and provide educational and financial assistance to these promising boxers for the next one year
exchange4media Staff Mar 18, 2021 5:54 PM
The brand campaign aims to curate and share inspirational stories of female athletes who have overcome seemingly insurmountable hurdles on their path to success
exchange4media Staff Mar 8, 2021 4:36 PM
Anupam Roy’s first Rabindrasangeet venture is streaming now on SVF
exchange4media Staff Aug 9, 2020 8:00 PM
The film follows the reflections of global athletes, and the return to sport they hope to make
exchange4media Staff Aug 1, 2020 9:00 AM