After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy
BMC has drafted stringent rules for OOH advertising which seek to redefine the entire out-of-home advertising including DOOH. It will be made public once 'model code of conduct' is lifted
Guest Column: Dattatray Shivaji Katkar, Sales Director, Brightcove, India, writes how videos can help marketers break through the noise and effectively engage their audiences
Koo Co-Founder Bidawatka noted that creators on the micro-blogging platform, many of them unknown, have managed to build followers in lakhs because of the people feed