The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Minimalist Co-founder Mohit Yadav says for international market, they will leverage a combination of digital platforms, traditional media channels, influencer partnerships and experiential marketing
The beauty brand’s advertising promotional expense grew by 50.67%
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour
The films are directed by Prasoon Pandey and conceptualized by The Script Room
Releases brand film where the actress can be seen in a double-role revealing her makeup-secrets while getting ready for date night
In addition to designing and managing digital and social media communications for the clean beauty marketplace, the agency will also create effective campaigns
The campaign 'Backstage to backstreets' features fashion designer Manish Malhotra
With the association, the company hopes to reach out to the youth
The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads with an objective to help brands & ad agencies shape gender narratives in a positive way
Chowdhary, Co-founder & Co-CEO, Body Cupid Pvt Ltd, shares insights on the trends in the beauty and wellness industry, the need for sustainable products, their marketing strategy, and more
MyGlamm CMO Apratim Majumder talks about their recently released first TVC featuring brand ambassador and investor Shraddha Kapoor
The actress' association with MyGlamm is further strengthened with Shraddha Kapoor making an investment in the brand
The agency will be responsible for the communication goals, press coverage and image building for the brand
The account size is estimated to be around Rs 300 crore. Wavemaker is the incumbent agency
Sharma replaces Aseem Kaushik who will now head the Professional Products Division for L’Oréal in the Asia Pacific region
The three new ambassadors will be seen in the Casting Crème Gloss campaign #AShadeApart which will be carried across TV, digital and social media