Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more

Sohini Ganguly Jul 5, 2024 8:51 AM

Minimalist Co-founder Mohit Yadav says for international market, they will leverage a combination of digital platforms, traditional media channels, influencer partnerships and experiential marketing

Sohini Ganguly Feb 23, 2024 6:16 PM

The beauty brand’s advertising promotional expense grew by 50.67%

e4m Staff Oct 23, 2023 3:31 PM

Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour

Nilanjana Basu Sep 29, 2023 8:40 AM

The films are directed by Prasoon Pandey and conceptualized by The Script Room

exchange4media Staff Aug 31, 2023 5:50 PM

Releases brand film where the actress can be seen in a double-role revealing her makeup-secrets while getting ready for date night

exchange4media Staff Jul 18, 2022 2:59 PM

In addition to designing and managing digital and social media communications for the clean beauty marketplace, the agency will also create effective campaigns

exchange4media Staff Jun 9, 2022 3:25 PM

The campaign 'Backstage to backstreets' features fashion designer Manish Malhotra

exchange4media Staff Mar 12, 2022 5:00 PM

With the association, the company hopes to reach out to the youth

exchange4media Staff Feb 16, 2022 5:04 PM

The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads with an objective to help brands & ad agencies shape gender narratives in a positive way

Kanchan Srivastava Oct 21, 2021 8:42 AM

Chowdhary, Co-founder & Co-CEO, Body Cupid Pvt Ltd, shares insights on the trends in the beauty and wellness industry, the need for sustainable products, their marketing strategy, and more

Ritika Raj Sep 10, 2021 8:39 AM

MyGlamm CMO Apratim Majumder talks about their recently released first TVC featuring brand ambassador and investor Shraddha Kapoor

Mansi Sharma Aug 5, 2021 8:36 AM

The actress' association with MyGlamm is further strengthened with Shraddha Kapoor making an investment in the brand

exchange4media Staff Jun 17, 2021 7:03 PM

The agency will be responsible for the communication goals, press coverage and image building for the brand

exchange4media Staff Feb 11, 2021 4:09 PM

The account size is estimated to be around Rs 300 crore. Wavemaker is the incumbent agency

Naziya Alvi Rahman Mar 18, 2020 12:38 PM

Sharma replaces Aseem Kaushik who will now head the Professional Products Division for L’Oréal in the Asia Pacific region

exchange4media Staff Feb 4, 2020 12:22 PM

The three new ambassadors will be seen in the Casting Crème Gloss campaign #AShadeApart which will be carried across TV, digital and social media

exchange4media Staff Jan 16, 2020 6:14 PM