Dainik Jagran inext concludes Bikeathon 2023
Over 32,000 cyclists from 4 states and 15 mini-metros participated in the bikeathon
bike
Joy e-bike becomes title sponsor for India Tour of Ireland
The 3-match T20 Series 2023 will take place between 18th August to 23rd August 2023
2023 car&bike Awards announced
Toyota Innova Hycross is the C&B Car of the Year and the C&B Two-Wheeler Of the Year is Suzuki V-Strom SX
Tonic Worldwide bags integrated digital media mandate for car&bike
The account will be handled out of the agency’s Mumbai office
Havas Media Group India bags integrated media mandate of Firefox Bikes
The account will be managed out of the agency’s Gurgaon office
Flipkart & CarDekho partner for a comprehensive auto experience
The interface for Flipkart’s automobile section has been designed to ensure easy navigation, discovery and seamlessness in journey completions
Art-E MediaTech bags digital & creative mandate for Biker’s
Biker’s is CavinKare’s newly launched brand
Delente - Simplifying digital tools & technologies for amplifying business growth
Delente recently acquired CarBike360, an AI/ ML-driven auto-tech platform for content and catalogue
'People will move from conventional vehicles to electric when right product is available'
RK Misra, Co-Founder, Yulu Bike, spoke to Kailashnath Adhikari, MD, Governance Now, during the Visionary Talk series
Yezdi's comeback campaign rides on 'fearless, fun-loving' brand image
The campaign has been conceived by Lintas Live
BikeWo ropes in actor Venkatesh Daggubati as brand ambassador
As a part of the collaboration, the Tollywood actor is also associated with the company as its strategic investor
CavinKare's BIKERS rolls out action-packed TVC for ‘Helmet Repair Damage’ shampoo
The film is conceptualized by Wunderman Thompson
Royal Enfield reflects on homecoming in new film
The brand film shot in Ladakh has been produced by Coconut Films
Firefox Bikes appoints Manika Sharma as Marketing Head
Sharma’s has worked with PepsiCo, ITC, The Times of India and BBDO and her last assignment was with Signify
Shell Lubricants salutes the work ethics of mechanics in new campaign
Conceptualised by Taproot Dentsu India, the campaign depicts three individual heroic stories that show the passion and perseverance of Shell Ustaads from across India
Rapido’s latest #GoOhhWithRapido campaign shows ways to beat traffic
The campaign was conceptualised and brought to life by Enormous Brands
eBikeGO ropes in Harbhajan Singh as brand ambassador
The EV start-up looks to capture 10% of electric two-wheeler market share by 2022
In its first video campaign, Rapido gives #PromiseofProtection
The film highlights various safety measures Rapido is taking to ensuring a safe ride for users
Lifelong Online appoints Milind Soman as Brand Ambassador for Fitness Category
The company has also launched four new models of exercise bikes called Air Bikes
Our bikes and helmets can go where billboards cannot: Nishchay AG, Bounce
The director of bike-rental company Bounce, Nischay AG talks about the brand's unique "dockless" model, marketing strategies and their new initiative -- bike and helmet branding
Rapido launches #BackToBasics campaign for road safety
The week-long campaign aims to take customers back to school and refresh what they might have forgotten about Road Safety