Pernod Ricard India launches Xclamat!on with its much talked about teaser campaign
The brand’s philosophy is to inspire people to live in Xclamat!ons
car
Senior journalist Amitabh Agnihotri to move on from TV9 Network
Amitabh Agnihotri will be launching a new media venture
Santoor: The soap that didn’t wash away its identity
Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
Artificial scarcity debate returns as govt readies DD Free Dish FY26 slot auctions
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
Vignesh V joins Samsung Ads India as Director of Ad Sales
Samsung Ads India has announced the appointment of Vignesh V as Director, Ad Sales for the region. With more than two decades of experience across media sales.
Post-Diwali Reset: How quick commerce platforms are sustaining festive momentum
Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns
CarDekho Group makes a strategic investment into Carrum
This investment by CarDekho aligns with its vision of creating a greener, more sustainable mobility ecosystem, the company said
e4m IDMA 2024: Pernod Ricard India bags gold for its innovative campaign
The brand won the gold metal under the ‘Best Use of Experiential Tech for Digital & Physical Experiences’ sub-category
Sportz Village shines light on the 'syllabus' of champions in new film
Conceptualized by Scarecrow M&C Saatchi, the film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports
Liam Murphy elevated to Marketing Director, UK at Pernod Ricard
Prior to this, Liam Murphy was the Brand Director (UK)
Pernod Ricard enters 4-year partnership with Paris Saint-Germain
The agreement is set to begin this 24/25 season and will span across PSG's professional teams
Sudarshan Sarma joins CarDekho Group as Chief Business Officer- New Auto
Prior to this, Sudarshan Sarma was with Flipkart as Senior Director
Avnish Anand quits CaratLane
Avnish Anand served as Co-founder and Managing Director of CaratLane
Kalki Koechlin asks all to right their wrongs in oral care campaign for Maharishi Ayurveda
Kalki will be seen donning the hat of a standup comic for the first time in a series of three video commercials that will be launched digitally
BSH Home Appliances rolls out ‘Care #LikeABosch’ campaign for new washing machine
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
Mastercard names Winnie Wong as Country Manager for Thailand & Myanmar
Based in Bangkok, Winnie will oversee all Mastercard activities in the two markets
Ev2 Ventures & Caret Capital lead $1 mn seed round in Rosh.Ai
Rosh.Ai is an autonomous solutions (ADAS) company
Medha Shankr is the new face of Joy Personal Care
'Her refreshing approach and genuine charm align with our brand’s principles of authenticity and inclusivity,' said Sunil Agarwal, Founder and Chairman of Joy Personal Care
Print revenue models are weak; Online subscription demands exceptional content: Anant Nath
In an exclusive interview with e4m, Anant Nath, who is the Editor of Caravan, reveals his plan to launch the magazine in multiple other languages
Ranbir Kapoor and Alia Bhat face off in FabriCare campaign directed by Karan Johar
The campaign has been shot under the banner Dharma 2.0 and conceptualised by 82.5 Communications
Experiential marketing is at the heart of Bacardi’s brand story: Ashish Jha
Brand lead of Bacardi Ashish Jha shares with e4m the brand’s growth story, creating presence on social media along with on-ground events, and more
Scarecrow M&C Saatchi & Rajiv Rao create quirky Mexican world for Cristos Wafers
The agency has also conceived Cristopher, a human brand mascot
Justhuman enters luxury skincare market with neurocosmetics-powered products
Launches Microshots™ AgeDefying Peptide⁶ Treatment Cream
Centre to strike surrogate liquor ads, celeb promoters could face 3-year ban
Prominent alcohol brands are reportedly under the scanner and could face a Rs 50 lakh penalty if they continue sponsoring their products through surrogate ads
Pernod Ricard India’s Joydeep Basuroy elevated as Group Head-Marketing
Joydeep Basuroy has been associated with Pernod Ricard for nearly 17 years
We want to double down on influencer-led content: Jennifer Pandya, CaratLane
Jennifer Pandya, Vice President of Marketing, CaratLane, shares how the campaign with Nancy Tyagi and investing in influencer marketing have helped the company build desire and credibility
Bacardi names Monojit Mukherjee Director-External Affairs–India, Neighbouring Countries
Prior to this, Monojit Mukherjee was Chief Corporate Affairs Officer at United Breweries Limited (Heineken India)
e4m Health & Wellness Marketing Awards: Cipla Health named 'Healthcare Brand of the Year'
The brand also won 15 metals including 6 gold, 6 silver and 3 bronze metals across categories
Rediffusion launches Konjo; Carol Goyal to oversee as Group Director
A full-time CEO for the agency has been identified and will join in October from his current assignment oversees
Drools onboards Palak Tiwari to promote pet nutrition among Gen Z pet parents
The brand launched a DVC where the actress connects with her furry fans
CaratLane unveils new campaign with Nancy Tyagi
The campaign has been conceptualised by BBH India
Ravi Shastri joins Petzzco as principal advisor and brand ambassador
Since Ravi Shastri is an avid pet lover himself, he can connect with Petzzco's target audience on an emotional level, the company said
Cartoon Network denies shutting down rumours
The network has released a statement saying that it remains “committed to continually investing in innovative content”
Ranveer Singh turns 39: A bold year of ads for the flamboyant star
Ranveer Singh created a big splash this year with his Bold Care ad and won plaudits for stoking conversations around men's sexual health
Plum set to increase marketing spends by 60% in H2: Shankar Prasad
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Hyundai is India's choice, says the carmaker in new multi-lingual ad
The campaign film features a series of Hyundai cars driven by a diverse set of customers
Sanath R Pulikkal joins Bajaj Consumer Care as CMO
Prior to this, Sanath R Pulikkal was with Dabur India as General Manager of Marketing - Home Care
Kendall Jenner stars in L'Oréal Paris' Panorama Mascara ad
The film marks the launch of the global bestseller in India
VCs can be a strategic thought partner to startups
Guest Column: Carina Chopra, Head of Marketing, Lightspeed India and South East Asia, writes about how venture capital firms can offer the right marketing support to emerging startups
High value, low volume policy: Bhutan’s secret to tourism growth
Carissa Nimah, Head of Marketing, Bhutan Tourism, talks to e4m about their marketing communications strategies & more
BW Healthcare World conducts Oncology Summit to empower cancer survivors
The summit took place on the 9th of May, 2024 at The Imperial Hotel in New Delhi
Johnny Sins agreed with Bold Care's vision to talk about men's sexual health: Rajat Jadhav
Rajat Jadhav, the co-founder and CEO of Bold Care, talks about marketing challenges for brands in the sexual wellness category
Waaree Energies awards TV media mandate to Carat India
Carat will oversee the brand's television media across India exclusively
Free Press Journal & CareEdge honour 8 companies for excellence, clarity & transparency
The winners were recognised for delivering excellence, transparency and clarity in the annual reports that helps investors make the best decisions
Bandhan Bank: Building Relations
Apurva Sircar, Head of Marketing, Bandhan Bank, talks about the bank's incredible journey, its campaign strategies, and a lot more
Carat India bags media mandate for Meesho
The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office
Caresmith takes a swipe at Bombay Shaving Company
The personal care appliance company has released a parody ad that mimics the original print advertisement by the Bombay Shaving Company that showed solidarity towards Prachi Nigam
Dot & Key Skincare announces Shanaya Kapoor as brand ambassador
Shanaya Kapoor is Dot & Key’s first ambassador
HUL appoints Vipul Mathur as Executive Director, Personal Care
Mathur is presently company’s Head - Growth & Transformation for South Asia
P&G Health and Hygiene Care's ad & sales promotion expenses up 26% in March quarter
PGHH’s operating revenue for the quarter rose 13.4% yoy to Rs 1002.2 crore from Rs 889.1 crore