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Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life
e4m Staff Jan 19, 2026 11:58 AM
Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
e4m Staff Jan 13, 2026 11:38 AM
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
e4m Staff Jan 9, 2026 11:50 AM
The brand’s philosophy is to inspire people to live in Xclamat!ons
NATIVE CONTENT Jan 5, 2026 11:58 AM
Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
e4m Staff Jan 5, 2026 11:29 AM
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
Tasmayee Laha Roy Jan 5, 2026 10:56 AM
Samsung Ads India has announced the appointment of Vignesh V as Director, Ad Sales for the region. With more than two decades of experience across media sales.
Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns
e4m Staff Nov 1, 2025 11:05 AM
This investment by CarDekho aligns with its vision of creating a greener, more sustainable mobility ecosystem, the company said
The brand won the gold metal under the ‘Best Use of Experiential Tech for Digital & Physical Experiences’ sub-category
Conceptualized by Scarecrow M&C Saatchi, the film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports
The agreement is set to begin this 24/25 season and will span across PSG's professional teams
e4m Staff Sep 3, 2024 11:27 AM
Kalki will be seen donning the hat of a standup comic for the first time in a series of three video commercials that will be launched digitally
e4m Staff Aug 28, 2024 6:39 PM
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
e4m Staff Aug 28, 2024 4:10 PM
Based in Bangkok, Winnie will oversee all Mastercard activities in the two markets
e4m Staff Aug 23, 2024 12:34 PM
'Her refreshing approach and genuine charm align with our brand’s principles of authenticity and inclusivity,' said Sunil Agarwal, Founder and Chairman of Joy Personal Care
e4m Staff Aug 21, 2024 2:46 PM
In an exclusive interview with e4m, Anant Nath, who is the Editor of Caravan, reveals his plan to launch the magazine in multiple other languages
Kanchan Srivastava Aug 19, 2024 8:38 AM
The campaign has been shot under the banner Dharma 2.0 and conceptualised by 82.5 Communications
e4m Staff Aug 16, 2024 4:30 PM
Brand lead of Bacardi Ashish Jha shares with e4m the brand’s growth story, creating presence on social media along with on-ground events, and more
e4m Staff Aug 16, 2024 1:56 PM
Prominent alcohol brands are reportedly under the scanner and could face a Rs 50 lakh penalty if they continue sponsoring their products through surrogate ads
Joydeep Basuroy has been associated with Pernod Ricard for nearly 17 years
Jennifer Pandya, Vice President of Marketing, CaratLane, shares how the campaign with Nancy Tyagi and investing in influencer marketing have helped the company build desire and credibility
Chehneet Kaur Aug 2, 2024 3:10 PM
Prior to this, Monojit Mukherjee was Chief Corporate Affairs Officer at United Breweries Limited (Heineken India)
e4m Staff Aug 2, 2024 11:17 AM
The brand also won 15 metals including 6 gold, 6 silver and 3 bronze metals across categories
A full-time CEO for the agency has been identified and will join in October from his current assignment oversees
e4m Staff Jul 25, 2024 11:03 AM
The brand launched a DVC where the actress connects with her furry fans
e4m Staff Jul 19, 2024 4:08 PM
Since Ravi Shastri is an avid pet lover himself, he can connect with Petzzco's target audience on an emotional level, the company said
e4m Staff Jul 15, 2024 10:56 AM
The network has released a statement saying that it remains “committed to continually investing in innovative content”
e4m Staff Jul 10, 2024 11:24 AM
Ranveer Singh created a big splash this year with his Bold Care ad and won plaudits for stoking conversations around men's sexual health
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Sohini Ganguly Jul 5, 2024 8:51 AM
The campaign film features a series of Hyundai cars driven by a diverse set of customers
e4m Staff Jun 22, 2024 8:54 AM
Prior to this, Sanath R Pulikkal was with Dabur India as General Manager of Marketing - Home Care
e4m Desk Jun 18, 2024 11:43 AM
Guest Column: Carina Chopra, Head of Marketing, Lightspeed India and South East Asia, writes about how venture capital firms can offer the right marketing support to emerging startups
Carina Chopra May 29, 2024 8:52 AM
Carissa Nimah, Head of Marketing, Bhutan Tourism, talks to e4m about their marketing communications strategies & more
e4m Staff May 21, 2024 3:01 PM
The summit took place on the 9th of May, 2024 at The Imperial Hotel in New Delhi
e4m Staff May 16, 2024 5:29 PM
Rajat Jadhav, the co-founder and CEO of Bold Care, talks about marketing challenges for brands in the sexual wellness category
Sohini Ganguly May 16, 2024 9:10 AM
Carat will oversee the brand's television media across India exclusively
e4m Staff May 14, 2024 4:26 PM
The winners were recognised for delivering excellence, transparency and clarity in the annual reports that helps investors make the best decisions
e4m Staff May 10, 2024 7:04 PM
Apurva Sircar, Head of Marketing, Bandhan Bank, talks about the bank's incredible journey, its campaign strategies, and a lot more
e4m Staff May 6, 2024 12:29 PM
The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office
e4m Staff May 6, 2024 11:17 AM
The personal care appliance company has released a parody ad that mimics the original print advertisement by the Bombay Shaving Company that showed solidarity towards Prachi Nigam