collaboration
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jul 2, 2026 10:42 AM
As brands invest in creator-led discovery, industry executives say the focus is shifting from viral moments to sustained engagement, with visibility & repeated exposure reshaping marketing strategies
e4m Staff Jul 1, 2026 12:44 PM
Sachin Sharma, Head, LinkedIn Marketing Solutions, India, says AI-led search and LLMs are reshaping how audiences discover information, products, and expertise
e4m Staff Jun 18, 2026 12:14 PM
WPP's latest move looks less like an internal reshuffle and more like a response to where the market is heading, decodes Dr. Annurag Batra, Chairman & Editor-in-Chief, e4m
e4m Staff Jun 18, 2026 11:09 AM
For broadcasters and media companies, the challenge lies in aligning the interests of multiple industry segments that often operate under different business realities
e4m Staff Jun 18, 2026 9:10 AM
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
Reliance Digital’s latest campaign also highlights its omnichannel retail strategy, combining in-store experiences with digital accessibility across its nationwide network
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
e4m Staff May 31, 2026 3:48 PM
Himalaya Neem face wash gets unduplicated reach with exceptional Click Through rates as Motivator and Vserv AudiencePro join hands
NATIVE CONTENT Oct 17, 2023 11:22 AM
In collaboration with Google, Tata Play brings to India the Google Nest security camera for its subscribers as part of its Secure+ offering
exchange4media Staff Jun 24, 2022 10:41 AM
The partnership aims to showcase varied content to its users, starting 17th June 2022
exchange4media Staff Jun 16, 2022 2:36 PM
The duo has come together for a unique advertising campaign that’s getting their fans excited
exchange4media Staff May 27, 2022 3:46 PM
The Marriott Media Network will provide travelers with relevant products and services during their travel journey
exchange4media Staff May 20, 2022 1:21 PM
In line with this insight, ESPNcricinfo and Simplilearn have collaborated on an interesting content initiative this IPL
exchange4media Staff May 5, 2022 5:43 PM
The brand's #CelebSquad collaboration with the actors is targeted towards empowering Indian consumers with new-age Ayurvedic skincare solutions
exchange4media Staff Apr 19, 2022 6:50 PM
The collaboration brings together the best of both worlds with Bal’s exquisite sense of design coupled with Duroflex’s expertise in understanding consumer needs
exchange4media Staff Feb 17, 2022 1:11 PM
As part of the collaboration, the cricketer will be seen sporting various looks from the brand's latest collection
exchange4media Staff Jan 24, 2022 4:02 PM
The company teams up with Sony Music India and announces the launch of a web series and collaborations with Indian creators and influencers to reach out to millions of gaming aficionados in India
exchange4media Staff Nov 29, 2021 5:21 PM
As part of this leg, Eno will be rolling out a series of digital Comics and Animation videos on the Facebook family of apps and target millions of rural and small-town Hindi speaking audiences
exchange4media Staff Oct 22, 2021 6:13 PM
With this collaboration, Oracle Moat Analytics will give MGID’s advertisers access to trusted third-party measurement for every aspect of their native & display campaign performance
exchange4media Staff Sep 14, 2021 5:34 PM
Baby Shark merchandise will include an array of products ranging from home linens, stationery, toys, apparels, games, fashion accessories, electronic items, etc.
exchange4media Staff Aug 31, 2021 1:01 PM
Through this campaign, the brand aims to garner eyeballs on how one can be event ready with just one solution, AcneStar face wash
exchange4media Staff Aug 22, 2021 2:58 PM
The collaboration is for the brand's latest 2021 watch ad campaign
exchange4media Staff Aug 17, 2021 5:57 PM
This collaboration with the actor will further enhance the brand's reach through digital and traditional mediums
exchange4media Staff Jul 30, 2021 1:19 PM
As a part of this collaboration, PV Sindhu, Bajrang Punia, Deepika Kumari, Atanu Das & Sajan Prakash will give sneak-peeks into their practice sessions, fitness & share behind-the-scenes
exchange4media Staff Jul 13, 2021 5:27 PM
ASCI had organised a social media roundtable to talk about the success of its influencer guidelines and discuss the way ahead
exchange4media Staff Jul 1, 2021 8:56 AM
Kohli's continued alliance with Audi includes advertisement campaigns, social media engagement, and event collaborations
exchange4media Staff Jun 12, 2021 8:55 AM
The launch of 4N Records in their partnership coincides with the debut single “80 90” featuring Garry Sandhu and Amrit Maan, available on all streaming platforms and digital stores
exchange4media Staff May 28, 2021 6:09 PM
The new company will be led by Discovery President and CEO David Zaslav with executives from both companies in key leadership roles
exchange4media Staff May 17, 2021 7:09 PM
Together SPN and SayTrees have planted over 8000 tree saplings through the dense afforestation method in 3 acres of land in the drought-prone Satara district of Maharashtra
exchange4media Staff Apr 23, 2021 4:10 PM
The digital campaign for Qubo Smart Baby Camera highlights its key features that help the actress in managing work and motherhood seamlessly
exchange4media Staff Apr 19, 2021 12:02 PM
The platform had recently announced that it is experimenting with new ad formats in collaboration with the automobile sector
exchange4media Staff Apr 16, 2021 8:12 AM
This partnership is in line with Nippon Paint’s other initiatives to beautify public spaces by painting them
exchange4media Staff Apr 12, 2021 4:38 PM
The studio will have features such as a full sensor camera, live tracking devices, and LED Panels for filmmaking with Unreal Engine
exchange4media Staff Apr 5, 2021 12:29 PM
Marhaba FM has also co-branded its radio station as 'Mirchione FM' using ENIL's trademarks as per the brand & content License arrangement with Global Entertainment Network Limited (GENL)
exchange4media Staff Mar 26, 2021 3:36 PM
The campaign aims at taking Anamika's versatile singing and unmatched music rhythm penetration into deeper regional markets
exchange4media Staff Mar 25, 2021 6:30 PM
The association aims at driving online traction on the cooking blog run by home chef through innovative digital marketing strategies
exchange4media Staff Feb 23, 2021 2:55 PM
Dance With Madhuri is a dance initiative backed by actress Madhuri Dixit Nene and Simple Soulful is a fitness and wellness application by actress Shilpa Shetty Kundra
exchange4media Staff Feb 16, 2021 3:31 PM
This collaboration marks another step forward in the coming together of two entertainment strongholds - music and social media
exchange4media Staff Feb 10, 2021 2:45 PM
Through this partnership, Myntra is supporting children from various government schools across Hyderabad to spread cheer and positivity in their lives
exchange4media Staff Feb 9, 2021 4:06 PM
In collaboration with Archaeological Survey of India, the documentary unearths the secrets buried for more than 4000 years
exchange4media Staff Feb 8, 2021 4:58 PM
Lintas Live will develop PR communication strategy for ABD and its brand portfolio, which will include PR content creation and corporate reputation building, and more
exchange4media Staff Feb 8, 2021 12:54 PM
The trilogy of animated feature films is a collaborative effort that brings together a roster of renowned names from across the world of literature, entertainment, and animation
exchange4media Staff Feb 4, 2021 3:53 PM
Singh will feature in all Howzat advertisements and be a part of the platform’s brand communication
exchange4media Staff Feb 4, 2021 1:13 PM
The brand first partnered with Sonu Sood as part of its continued efforts to empower thousands of students by donating Redmi smartphones under #ShikshaHarHaath initiative
exchange4media Staff Feb 3, 2021 4:13 PM
Conran Design Group opens its third global office in Mumbai to add to successful businesses in London and New York
exchange4media Staff Feb 3, 2021 3:49 PM
Cricketer Ajinkya Rahane has also been brought on board to announce this special partnership via an Instagram post and story
exchange4media Staff Feb 3, 2021 1:10 PM
With an aim to provide its talented set of content creators with new, exciting content opportunities, the platform is looking forward to more such active and relevant associations
exchange4media Staff Jan 28, 2021 1:17 PM
The movement will look at helping underprivileged kids across the country who are unable to access online education due to the unavailability of smartphones
exchange4media Staff Jan 25, 2021 5:00 PM
Padma Shri awardee sand artist Pattnaik creates a stunning sand sculpture for Colgate Vedshakti toothpaste at Puri Beach in Odisha
exchange4media Staff Jan 25, 2021 1:54 PM