Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers who provide genuine content and have a true follower base, say experts

Tanzila Shaikh Dec 21, 2023 8:53 AM

At the exchange4media Content Jam conference, industry experts discussed various nuances of content and how it is evolving

Tanzila Shaikh Dec 7, 2023 6:57 PM

The cricketer shares his ambition to learn about content creation from Tanmay Bha, Kusha Kapila, Sharan Hegde, and Gaurav Taneja

exchange4media Staff Apr 11, 2023 3:16 PM

Amazon and MIB will collaborate to promote creative talent, commence capacity building measures and showcase Made in India creative content, globally

exchange4media Staff Apr 5, 2023 6:17 PM

Ajay Vidyasagar, Regional Director-Asia Pacific, YouTube Partnerships, shares how the short-video phenomenon is fuelling the creator economy in the country

Javed Farooqui Oct 18, 2022 8:59 AM

On the launch of second edition of Nivea Soft Fresh Batch, Ajay Simha, Marketing Director - Nivea India, shares how the skincare major is enabling GenZ girls to become future content creators

Ritika Raj Oct 10, 2022 9:08 AM

The director of content & community partnerships at Facebook India (Meta) talks about ‘One Minute Music’ & other new initiatives at Instagram

Mansi Sharma Jul 11, 2022 8:31 AM

Protiqe Mojoomdar, Founder Handyyman, speaks to e4m about the ABBYs win, finding his niche and delivering the concept of branding content to PSUs and foreign territories

exchange4media Staff Jun 7, 2022 4:16 PM

Currently, creators earn revenue through advertising or bonuses directly from Instagram

exchange4media Staff Jan 22, 2022 8:28 AM

The Minister also said that with unique combination of connectivity, culture and commerce, India is poised to be at the epicentre of the cinematic ecosystem

exchange4media Staff Nov 22, 2021 2:26 PM

The engine is designed to produce several iterations of creative copy tied to historic and predictive performances of content and is embedded in dentsu Marketing Cloud (DMC)

exchange4media Staff Apr 14, 2021 12:45 PM

The content creation cost for the fiscal under review has jumped to Rs 23.68 crore compared to Rs 5 crore in FY19

Javed Farooqui Jan 29, 2021 8:33 AM

DRN will offer SEO, optimisation of the app (ASO) and local content creation that will help engage with the farmers fraternity, build relevance and create engagement opportunities at large

exchange4media Staff Jan 28, 2021 2:27 PM

India’s most celebrated youth icon sets a record with 20 million subscribers and 3 billion collective views

exchange4media Staff Jan 20, 2021 12:25 PM

This two-part special series reveals the extraordinary behind the scenes history of the White House Chiefs of Staff

exchange4media Staff Jan 11, 2021 6:12 PM

The 50-minute short film is being launched in 190+ countries across the globe

exchange4media Staff Jan 4, 2021 12:28 PM

GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans ahead

Javed Farooqui Dec 28, 2020 9:21 AM

The partnership consolidates the responsibility of creative, content and media with one agency

exchange4media Staff Feb 11, 2020 2:45 PM

As part of the collaboration, PFT has designed a series of ad films showcasing the wide variety of games available on MPL including Rummy, Fantasy Cricket, Fantasy Kabaddi, Carrom, Fruit Chop and Pool

exchange4media Staff Feb 3, 2020 11:40 AM

Gemius Design Studio will be responsible for formulating creative strategy, content creation & design across social media and digital platforms for Prag & Co

exchange4media Staff Jan 2, 2020 11:58 AM