Industry observers caution that advertisers need to be worried about click flooding from ads in gaming apps as it can lead to financial and reputational losses against the algorithm

Shantanu David May 20, 2024 8:54 AM

With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent

Sohini Ganguly Apr 3, 2024 8:57 AM

IVT, or Invalid Traffic, can result in wasted advertising spend and decreased campaign efficacy, which is a major drawback for advertisers, publishers, and ad networks

Shantanu David Nov 15, 2023 9:18 AM

Ad frauds are getting more sophisticated by the day, leading to bigger losses, and so it is time to act swiftly and smartly, say industry leaders

Kanchan Srivastava Oct 17, 2023 8:53 AM

India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper Research

Kanchan Srivastava Oct 12, 2023 8:23 AM

At the exchange4media TechManch 2023, Nagrecha, VP of Customer Growth, India & South Asia, TrafficGuard, shed light on digital ad malpractices in the form of bots, click farms, domain spoofing, etc.

exchange4media Staff Aug 10, 2023 12:49 PM

Open web programmatic ecosystem is riddled with as much as $20 billion in ad-waste which roughly accounts for ¼th of total open web ad spend, says ANA report

Kanchan Srivastava Jul 6, 2023 8:53 AM

Over 80% of YouTube’s ad placements on third-party sites violated promised standards and advertisers might not be getting what they paid for, claims a report that has shaken the ad industry

Kanchan Srivastava Jun 30, 2023 9:17 AM

Pitch CMO Summit: Arvind Mathur, Product Head, mFilterIt, spoke about using technology & data for building brands

exchange4media Staff Jun 30, 2022 9:02 AM

The partnership includes direct integration with HUMAN’s MediaGuard solution

exchange4media Staff Aug 25, 2021 11:10 AM

The industry shares its preferred models and tools that marketers can rely on to effectively combat the growing menace of ad fraud

Mansi Sharma Aug 17, 2021 8:07 AM

The virtual roundtable saw industry experts discussing ways to curb the growing menace of ad frauds in online advertising

exchange4media Staff Aug 26, 2020 9:15 AM

As part of today's virtual roundtable, the panel will look at the growing threat of ad frauds and the best ways to address it

exchange4media Staff Aug 25, 2020 9:01 AM

Ad-Fraud likely to increase in digitally mature as well as new entrant organisations in the aftermath of Covid-19 pandemic

exchange4media Staff Aug 18, 2020 7:03 PM