data-analytics
e4m Blog: In this post, let’s explore the role of data analytics in marketing, the different marketing analytics tools, the benefits of data analytics in marketing and more
At the e4m Connected TV Conference, Pankaj Krishna, Founder and CEO, Chrome Data Analytics and Media (Chrome DM) spoke about Scaling Data-Driven CTV
e4m Staff May 10, 2024 8:51 AM
In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns, although brands need to tread steadily
Nilanjana Basu Nov 2, 2023 9:02 AM
Amagi plans to offer Streamwise capabilities as a stand-alone offering to customers
exchange4media Staff Nov 22, 2022 12:30 PM
Launches Link Now, Link Express for Digital and Context Lab solutions, as part of the creative and media effectiveness solutions, respectively,
exchange4media Staff Sep 24, 2021 12:34 PM
This new platform offers reliable, people-sourced data to help Sales Ops professionals size potential opportunities, source new accounts, and become trusted advisors to their sales leaders
exchange4media Staff Apr 20, 2021 12:20 PM
Jailkhani, the former CRO at the Group, plans to pursue data analytics while simultaneously setting up a regional news channel
Sonam Saini Feb 24, 2021 8:39 AM
Guest Column: Atul Sharma, Managing Director, Ruder Finn India, highlights the importance of leveraging sophisticated technologies like AI, Voice and Deep Data to ride the next digital wave
Atul Sharma Feb 11, 2021 8:58 AM
Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs
Nafisa Shaheen Dec 21, 2020 9:00 AM
Ritika Jauhari, Senior Director, Strategic Partners Group, shares her thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ achievers list, qualities required in a leader and more
Nafisa Shaheen Dec 14, 2020 8:00 AM
The panel, chaired by Sonya Sahni, had Hitu Chawla, Sagar Boke, Esha Nagar, Anika Agarwal, Sushant Mishra, and Apoorv Sood
exchange4media Staff Oct 17, 2020 8:34 AM
Thought leaders will share insights on leveraging data for effective ROI and aligning data strategy with changing consumer sentiment
exchange4media Staff Oct 16, 2020 9:12 AM
Pant will be in charge of enhancing capabilities on Measurement, Research, Advanced Analytics, Digital Analytics, Data Strategy, and also developmental work on Publicis People Cloud
exchange4media Staff Feb 10, 2020 12:55 PM
