Festive demand to fire up TV ad rates by 10-15%?
Experts say GECs and movies may walk away with major chunk of the ad monies
festivals
GMR Aerocity Festivals presents 'Aerocity Culinary Fest - Where Food Meets Fun'
The fest will be held on January 13th & 14th, 2024 at The Square @ GMR Aerocity, New Delhi
Banking on positive consumer sentiment: BFSI optimistic on doubling festive AdEx
Some categories within the sector, however, may spend more in the quarter that follows the festive season
Video personalisation with AI: On every marketer’s festive checklist this year
Brands are capitalizing on Generative AI to realize a host of benefits, from scaling up personalization efforts to tailoring content to individual preferences, at a previously unimaginable scale
Dell celebrates the role of tech in everyday life
The brand has released three digital films by VMLY&R to usher in the festive season
E-commerce festive campaigns: Big bet on small towns this year
From regional brand ambassadors to revamped online experience to shopping via WhatsApp, e-tailers are trying hard to connect with Bharat to drive next phase of growth
Evolution of the modest rakhi: An outcome of changing consumers & growing digital market
From being a cotton thread with little shiny beads to being bluetooth-enabled and diamond-studded, the rakhi thread has come a long way
Digital advertising sees an upsurge as brands turn to revenge spending during festivals
An estimated Rs 8,200-9,500 crore of ad monies are expected to be spent on the medium in the festive season, say industry experts
OOH: How festivals will play a key role in post-Covid revival
Industry players share how the sector is picking up and prepping for the festivals, their plans for the season, and the growth they are expecting
South market bounces back as positive consumer sentiment boosts ad sales ahead of Onam
According to media planners, the maximum spends will come in the following weeks
Journalist Anil Dharker passes away
The veteran journalist and Founder-Director of Literature Live! had reportedly undergone a bypass procedure
Publicis Groupe’s Cannes-Do Awards ceremony to be held in Palais des Festivals in Cannes
The inaugural Cannes-Do Awards has seen 1,400 campaigns submitted globally from 400 agencies, 60 countries and 110 cities
Mathrubhumi International Festival of Letters '20 unveils list of speakers
The festival will host nearly 40 foreign speakers who will animate discussions on arts, gender, literature, media, movies, music, politics, publishing and race