festivals

Festive demand to fire up TV ad rates by 10-15%?

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Experts say GECs and movies may walk away with major chunk of the ad monies

Sonam Saini Jul 18, 2024 9:26 AM

GMR Aerocity Festivals presents 'Aerocity Culinary Fest - Where Food Meets Fun'

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The fest will be held on January 13th & 14th, 2024 at The Square @ GMR Aerocity, New Delhi

e4m Staff Jan 10, 2024 6:14 PM

Banking on positive consumer sentiment: BFSI optimistic on doubling festive AdEx

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Some categories within the sector, however, may spend more in the quarter that follows the festive season

Sonam Saini Oct 11, 2023 8:47 AM

Video personalisation with AI: On every marketer’s festive checklist this year

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Brands are capitalizing on Generative AI to realize a host of benefits, from scaling up personalization efforts to tailoring content to individual preferences, at a previously unimaginable scale

Shantanu David Sep 21, 2023 8:42 AM

Dell celebrates the role of tech in everyday life

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The brand has released three digital films by VMLY&R  to usher in the festive season

exchange4media Staff Sep 27, 2022 12:47 PM

E-commerce festive campaigns: Big bet on small towns this year

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From regional brand ambassadors to revamped online experience to shopping via WhatsApp, e-tailers are trying hard to connect with Bharat to drive next phase of growth

Kanchan Srivastava Sep 15, 2022 8:48 AM

Evolution of the modest rakhi: An outcome of changing consumers & growing digital market

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From being a cotton thread with little shiny beads to being bluetooth-enabled and diamond-studded, the rakhi thread has come a long way

Mansi Sharma Aug 11, 2022 9:05 AM

Digital advertising sees an upsurge as brands turn to revenge spending during festivals

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An estimated Rs 8,200-9,500 crore of ad monies are expected to be spent on the medium in the festive season, say industry experts

Javed Farooqui Oct 1, 2021 8:21 AM

OOH: How festivals will play a key role in post-Covid revival

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Industry players share how the sector is picking up and prepping for the festivals, their plans for the season, and the growth they are expecting

Rasika Kiran Upasani Sep 1, 2021 8:41 AM

South market bounces back as positive consumer sentiment boosts ad sales ahead of Onam

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According to media planners, the maximum spends will come in the following weeks

Simran Sabherwal & Tasmayee Laha Roy Aug 11, 2021 8:23 AM

Journalist Anil Dharker passes away

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The veteran journalist and Founder-Director of Literature Live! had reportedly undergone a bypass procedure

exchange4media Staff Mar 26, 2021 12:27 PM

Publicis Groupe’s Cannes-Do Awards ceremony to be held in Palais des Festivals in Cannes

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The inaugural Cannes-Do Awards has seen 1,400 campaigns submitted globally from 400 agencies, 60 countries and 110 cities

exchange4media Staff Jun 25, 2020 1:18 PM

Mathrubhumi International Festival of Letters '20 unveils list of speakers

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The festival will host nearly 40 foreign speakers who will animate discussions on arts, gender, literature, media, movies, music, politics, publishing and race

exchange4media Staff Jan 27, 2020 6:27 PM