In this role, Del Pozzo will lead Hershey's next phase of growth in the US with a portfolio of brands including Hershey's, Reese's and Jolly Rancher
A debate has broken out in the Instagram comment section of one Prami Sridhar who claimed to have found a mouse carcass in a bottle of Hershey's chocolate syrup
Ankit Desai has been elevated to General Manager for South East Asia, Australia, New Zealand
Luigi Mirri will retain responsibility for The Hershey Company APAC
The film opens with a young storyteller teleporting his audience to an imaginary battleground scene from 500 years ago
The film is directed by Vishal Bhardwaj
The Managing Director of Hershey's India spoke in detail about retail automation at the e4m Tech Manch conference
Vinay Subramanyam, Senior Director of Marketing at Kellogg’s South Asia tells us about the company's Hershey's collaboration, marketing strategy for its new product, ad spends and more
The launch is being supported by a Pan-India campaign that will span over two months.
The company has promoted the campaign across social media platforms, YouTube and OTT
The Hershey Company and Hershey India launched its month-long #HerShe campaign through limited-edition packaging
Geetika Mehta will independently lead Hershey India
The Hershey’s Kisses station will be located in the captain’s room
Disha Patani will join John Abraham to build the brand’s proposition of ‘Fit is Fab’
The brand aims to reach a global audience and give them a memorable moment to share around holidays
With the growing trend of Halloween festivities in India, the campaign aims to familiarise the Indian audience with the rituals of the festival
The new film is an addition to the ‘Say it with a Kiss’ campaign
The e4m Pitch CMO summit saw an interesting panel discussion on ‘Creating Brand Trust in the Digital Age’
The digital film has been released in the new Instagram reel format
Hershey VP India & AMEA Herjit Bhalla was the keynote speaker at the Pitch CMO Summit 3.0
Harish Bhat of Tata Sons, The Hershey Company’s Herjit S. Bhalla and Arjun Ranga of Cycle Pure Agarbathies to deliver the keynote address at the event
Mehta will take over from Herjit Bhalla
Conceived by Lowe Lintas Mumbai, the film is live across the brand's digital assets
Prior to this, Bhalla has spearheaded the Indian market as Managing Director for three years
Industry players say larger brands will no longer tolerate discriminatory content and social media networks will have to roll out new measures to contain the spread of hate on these platforms
The brand has shared over 100 recipes as part of its digital campaign
With a click of a button, Swiggy and Dunzo will deliver Hershey’s much-loved brands and products to the shopper’s doorstep in select cities
We bring you a roundup of the news that made headlines this past week
The actress will be seen in a campaign conceptualised by MullenLowe Lintas, set to be released across multiple mediums, including television, digital and in-store
We bring you a roundup of the news that made headlines this past week
The account will be managed by Lowe Lintas Mumbai and the campaign launching Hershey's Kisses in India is expected to go live soon