Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC on FTA. Withdrawal of the big four can also be an advantage for the channel, say experts
11 channels bag slots in Hindi GEC and movie categories
The channel is targeted towards engaging with the HSM audiences
The new channel expands Shemaroo’s presence in the broadcast business adding to its existing portfolio of FTA channels, Shemaroo TV and Shemaroo MarathiBana
Despite challenges of the second wave, the industry continued to entertain audiences by delivering fresh content throughout the year
Viewers are expected to witness more than 12-15 new shows in the last two months of the year 2021
Experts say though the platform gives an exceptional reach to broadcasters, it is quite an expensive ride for newer channels because of the high bidding prices and the subsequent content cost
Samant will be responsible for driving the company's marketing and communications strategies
Experts believe new concepts combined with presence of celebrities will help the shows attract viewers as well as advertisers
Ranga, Managing Director, Beginnen Media, shared that it's not easy to shift from a creative-centric to a consumer-centric model, which may take 2-3 years for the establishment
Before this, Zee TV dominated the overall market with 675 million impressions in BARC's week 48 of 2017 (November 25-December 1)
ZEEL CFO Rohit Gupta was addressing the analysts during the company's Q4 FY21 earnings conference call
While broadcasters are determined to serve fresh content and avoid relying on re-runs, they are also navigating the increased production costs and other challenges of shooting outside Mumbai
In the Urban market, Sony’s Super Dancer Chapter 4 enters the list of top five programmes while Star Plus’ Anupamaa leads the charts
Last year, with IPL coinciding with the festive season and channels launching impact properties, GEC prime-time was the only genre that IPL could not surpass
The channel will be available on all major DTH and cable networks from March 1
Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period last year
During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share
Industry analysts say although these shows help advertisers in building brand recall & reach, TV networks are likely to stick to last year’s ad rates, considering the impact of Covid on advertisers
The GEC genre registered 51% rise in ad volumes in Week 30 compared to Week 23
As compared to the previous four weeks, viewership for Hindi GECs in the HSM, HSM Urban and HSM Rural grew by 11%
Broadcasters marketing fresh content have increasingly relied on TV & digital to win back Hindi GEC audience as ambiguity about the efficiency of print, radio and OOH still remains
The agency will focus on strengthening and creating unique efficiency social content backed by data from their analytics service ACE
The channel's new offering starring Helly Shah and Vishal Vashishtha is a tale of love and revenge
As per the report, week 24 recorded the highest ad volumes in the last 11 weeks for Hindi GEC genre
According to BARC data, DD National's ‘Shri Krishna’ leads in both urban and overall markets
Shemaroo also announced key appointments & restructuring to focus on the broadcast business
From May 7, the channel will telecast the one-hour -ong episodes of the mythological series at 7:30 pm
The service was officially launched on 1st May 2020 at 6:00 AM and the viewers can enjoy the live on Facebook
At the launch, Shemaroo Entertainment CEO Hiren Gada said they were missing out on B2C connect and advertising revenue
Backed by Ramayan and Mahabharat, DD National and DD Bharati maintained their positions in top five channels in week 15
As per the report, the total TV consumption increased by 38% at all India level in week 14
DD National emerges as the most watched channel in overall (Hindi + Rural) and urban markets while Dangal continues to lead the rural market
The BARC India week 12 data also revealed that Hindi GEC Rural total impressions registered a 0% increase this week
Most broadcasters are bringing back popular shows as part of their strategy to beat the current slide
In the Hindi GEC category, the total number of impressions in urban markets have increased by 0.11%
The report also revealed that the news genre contributed to 9% of total viewership but accounted for 32% of ad volumes
In the urban market, Star Plus and Sony Sab bagged second and third spots respectively on BARC India’s Week 3 ranking