hindi-gec
Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC on FTA. Withdrawal of the big four can also be an advantage for the channel, say experts
Sonam Saini Feb 26, 2024 9:05 AM
The channel is targeted towards engaging with the HSM audiences
exchange4media Staff Jun 6, 2022 11:45 AM
The new channel expands Shemaroo’s presence in the broadcast business adding to its existing portfolio of FTA channels, Shemaroo TV and Shemaroo MarathiBana
exchange4media Staff Apr 13, 2022 12:51 PM
Despite challenges of the second wave, the industry continued to entertain audiences by delivering fresh content throughout the year
Sonam Saini Jan 3, 2022 9:09 AM
Viewers are expected to witness more than 12-15 new shows in the last two months of the year 2021
Sonam Saini Nov 17, 2021 8:47 AM
Experts say though the platform gives an exceptional reach to broadcasters, it is quite an expensive ride for newer channels because of the high bidding prices and the subsequent content cost
Sonam Saini Sep 2, 2021 8:34 AM
Samant will be responsible for driving the company's marketing and communications strategies
exchange4media Staff Aug 16, 2021 12:32 PM
Experts believe new concepts combined with presence of celebrities will help the shows attract viewers as well as advertisers
Sonam Saini Jul 22, 2021 9:02 AM
Ranga, Managing Director, Beginnen Media, shared that it's not easy to shift from a creative-centric to a consumer-centric model, which may take 2-3 years for the establishment
Sonam Saini Jul 6, 2021 8:18 AM
Before this, Zee TV dominated the overall market with 675 million impressions in BARC's week 48 of 2017 (November 25-December 1)
Sonam Saini Jun 14, 2021 8:58 AM
ZEEL CFO Rohit Gupta was addressing the analysts during the company's Q4 FY21 earnings conference call
exchange4media Staff May 28, 2021 9:12 AM
While broadcasters are determined to serve fresh content and avoid relying on re-runs, they are also navigating the increased production costs and other challenges of shooting outside Mumbai
Javed Farooqui May 4, 2021 9:10 AM
In the Urban market, Sony’s Super Dancer Chapter 4 enters the list of top five programmes while Star Plus’ Anupamaa leads the charts
exchange4media Staff Apr 22, 2021 2:30 PM
Last year, with IPL coinciding with the festive season and channels launching impact properties, GEC prime-time was the only genre that IPL could not surpass
Sonam Saini Mar 17, 2021 8:54 AM
The channel will be available on all major DTH and cable networks from March 1
exchange4media Staff Feb 12, 2021 9:09 AM
Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period last year
Sonam Saini Nov 30, 2020 7:53 AM
During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share
exchange4media Staff Nov 11, 2020 8:40 AM
Industry analysts say although these shows help advertisers in building brand recall & reach, TV networks are likely to stick to last year’s ad rates, considering the impact of Covid on advertisers
Sonam Saini Aug 18, 2020 8:28 AM
The GEC genre registered 51% rise in ad volumes in Week 30 compared to Week 23
exchange4media Staff Jul 30, 2020 9:11 AM
As compared to the previous four weeks, viewership for Hindi GECs in the HSM, HSM Urban and HSM Rural grew by 11%
exchange4media Staff Jul 30, 2020 8:51 AM
Broadcasters marketing fresh content have increasingly relied on TV & digital to win back Hindi GEC audience as ambiguity about the efficiency of print, radio and OOH still remains
exchange4media Staff Jul 28, 2020 8:40 AM
The agency will focus on strengthening and creating unique efficiency social content backed by data from their analytics service ACE
exchange4media Staff Jul 22, 2020 12:46 PM
The channel's new offering starring Helly Shah and Vishal Vashishtha is a tale of love and revenge
exchange4media Staff Jul 9, 2020 11:17 AM
As per the report, week 24 recorded the highest ad volumes in the last 11 weeks for Hindi GEC genre
exchange4media Staff Jun 19, 2020 8:46 AM
According to BARC data, DD National's ‘Shri Krishna’ leads in both urban and overall markets
exchange4media Staff Jun 4, 2020 2:00 PM
Shemaroo also announced key appointments & restructuring to focus on the broadcast business
exchange4media Staff May 14, 2020 5:23 PM
From May 7, the channel will telecast the one-hour -ong episodes of the mythological series at 7:30 pm
exchange4media Staff May 7, 2020 6:45 PM
The service was officially launched on 1st May 2020 at 6:00 AM and the viewers can enjoy the live on Facebook
exchange4media Staff May 4, 2020 4:49 PM
At the launch, Shemaroo Entertainment CEO Hiren Gada said they were missing out on B2C connect and advertising revenue
exchange4media Staff Apr 29, 2020 6:18 PM
Backed by Ramayan and Mahabharat, DD National and DD Bharati maintained their positions in top five channels in week 15
exchange4media Staff Apr 23, 2020 5:54 PM
As per the report, the total TV consumption increased by 38% at all India level in week 14
exchange4media Staff Apr 16, 2020 4:52 PM
DD National emerges as the most watched channel in overall (Hindi + Rural) and urban markets while Dangal continues to lead the rural market
exchange4media Staff Apr 9, 2020 3:41 PM
The BARC India week 12 data also revealed that Hindi GEC Rural total impressions registered a 0% increase this week
exchange4media Staff Apr 2, 2020 6:33 PM
Most broadcasters are bringing back popular shows as part of their strategy to beat the current slide
Sonam Saini Apr 2, 2020 8:38 AM
In the Hindi GEC category, the total number of impressions in urban markets have increased by 0.11%
exchange4media Staff Mar 27, 2020 3:10 PM
The report also revealed that the news genre contributed to 9% of total viewership but accounted for 32% of ad volumes
exchange4media Staff Mar 27, 2020 8:45 AM
In the urban market, Star Plus and Sony Sab bagged second and third spots respectively on BARC India’s Week 3 ranking
exchange4media Staff Jan 31, 2020 8:37 AM
