icici-prudential
The advertisement addresses the dilemma of a confused investor overwhelmed by the abundance of investment information available.
e4m Staff Jun 10, 2024 4:23 PM
The new campaign #KisneKhaya features a staged-reality film that shows participants how their savings are silently consumed by inflation
e4m Staff Dec 27, 2023 3:41 PM
The new Father's Day ad from the brand lauds the role of dads as a financial guide
exchange4media Staff Jun 19, 2023 11:11 AM
The campaign will reach the masses via a TVC mainly broadcasted across digital channels
exchange4media Staff Apr 17, 2023 4:44 PM
Manish Dubey, CMO, ICICI Prudential Life Insurance, speaks to e4m on how the brand is taking digital marketing channels to the next level of experience
Tanzila Shaikh Jan 17, 2023 8:54 AM
Brand to launch new digital-first campaign with the cricketer
exchange4media Staff Jan 5, 2023 6:15 PM
A look at how the portrayal of men and masculinity in ads has undergone a sea change over the years
Sandhya Raghavan Nov 18, 2022 9:08 AM
On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years
Sandhya Raghavan Nov 17, 2022 8:42 AM
The Chief Marketing Officer of ICICI Prudential Life Insurance speaks on the changes in the insurance industry post-pandemic, tech making inroads into marketing, the power of social media and more
Kanchan Srivastava Sep 5, 2022 8:58 AM
The campaign is a part of an investor education initiative and is live across media platforms such as TV, digital, social, performance and OTT to spread the awareness
exchange4media Staff Feb 21, 2022 2:25 PM
The 'Agar taiyaari sahi ho, toh jeet pakki hai' campaign has been rolled out digitally and across various social media platforms
exchange4media Staff Nov 13, 2021 8:47 AM
Shah will report to Vivek Malhotra, Group Chief Marketing Officer
exchange4media Staff Jul 2, 2021 7:03 PM
The campaign comprises a TV commercial as well as digital, outdoor media, and others
exchange4media Staff Nov 28, 2020 7:32 AM
The campaign is built on consumer data which shows that Covid-19 has resulted in higher awareness and interest in life insurance
exchange4media Staff Nov 17, 2020 6:42 PM
Manish Dubey, Chief Marketing Officer, ICICI Prudential Life on how a lot of communication elements are aligned to the way the younger generations consume content and media
Tasmayee Laha Roy Oct 2, 2020 9:35 AM
Prior to this, Mukherjee was associated with Bain & Company as Head Marketing, Corporate Communication and Editorial
exchange4media Staff Jun 2, 2020 2:56 PM
