The advertisement addresses the dilemma of a confused investor overwhelmed by the abundance of investment information available.
‘Sapno ki Kishte’ is the brand’s International Women's Day campaign
The campaign has been conceived and scripted by Leo Burnett
The new campaign #KisneKhaya features a staged-reality film that shows participants how their savings are silently consumed by inflation
The campaign will be out on the company’s digital channels
The new Father's Day ad from the brand lauds the role of dads as a financial guide
The campaign will reach the masses via a TVC mainly broadcasted across digital channels
Manish Dubey, CMO, ICICI Prudential Life Insurance, speaks to e4m on how the brand is taking digital marketing channels to the next level of experience
Brand to launch new digital-first campaign with the cricketer
A look at how the portrayal of men and masculinity in ads has undergone a sea change over the years
On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years
The Chief Marketing Officer of ICICI Prudential Life Insurance speaks on the changes in the insurance industry post-pandemic, tech making inroads into marketing, the power of social media and more
The campaign is a part of an investor education initiative and is live across media platforms such as TV, digital, social, performance and OTT to spread the awareness
The 'Agar taiyaari sahi ho, toh jeet pakki hai' campaign has been rolled out digitally and across various social media platforms
Shah will report to Vivek Malhotra, Group Chief Marketing Officer
The TVC is running mainly on news and sports channels
The campaign comprises a TV commercial as well as digital, outdoor media, and others
The campaign is built on consumer data which shows that Covid-19 has resulted in higher awareness and interest in life insurance
Manish Dubey, Chief Marketing Officer, ICICI Prudential Life on how a lot of communication elements are aligned to the way the younger generations consume content and media
Prior to this, Mukherjee was associated with Bain & Company as Head Marketing, Corporate Communication and Editorial