ipl-campaign
Shah, Lead Marketing Communication & Digital at Renault India, talks about the brand's IPL strategy for the year and faith in television as a medium
Tanzila Shaikh May 4, 2023 9:00 AM
The film draws an interesting correlation between cricket and education
exchange4media Staff May 28, 2022 8:47 AM
Conceptualised by DDB Mudra, the campaign has 5 clutter-breaking ad films
exchange4media Staff Apr 18, 2022 3:43 PM
CMO Bose and creative agency TWBA’s CEO talk about the brand's ‘Sawalia’ campaign with Alia Bhatt
Mansi Sharma Apr 14, 2022 8:28 AM
The multimedia campaign includes commercials on TV, digital, and social media platforms
exchange4media Staff Apr 2, 2022 6:00 PM
The TVCs depict investing through Upstox is simple and seamless
exchange4media Staff Oct 11, 2021 3:14 PM
The campaign is conceptualized by creative team of Star Sports
exchange4media Staff Aug 24, 2021 2:50 PM
CenturyPly Executive Director Keshav Bhajanka highlights that advertising on news channels will help get maximum eyeballs and create a larger impact, after the suspension of IPL
Mansi Sharma May 12, 2021 8:51 AM
CMO Karan Shroff added the brand may also consider tweaking the ads if the league returns in September-October as speculated
Mansi Sharma May 6, 2021 8:58 AM
Abhishek Madhavan, SVP, Growth and Marketing, MPL, shares that after the brand’s last IPL association, the number of fantasy gamers increased by more than 7x
Misbaah Mansuri May 6, 2021 8:58 AM
Experts weigh in on Swiggy's new series of hilariously self-aware ads featuring adland's beloved gourmand
Mansi Sharma Apr 29, 2021 9:25 AM
Eat.fit Co-founder Ankit Nagori said that since cricket and ordering-in have a strong connection, the company secured 5% of total revenue for cricketing events to leverage this opportunity
Mansi Sharma Apr 27, 2021 8:38 AM
Idiomatic humour, great execution and a big personified brain work in the favour of MPL's new spot, say experts
Mansi Sharma Apr 26, 2021 8:36 AM
The campaign will go live in the current IPL season and will be supported by a 360-degree integrated communication strategy
exchange4media Staff Apr 20, 2021 12:56 PM
Conversations about the campaign amounted to more than 31K mentions in less than a week, with a line from the ad 'Indira Nagar Ka Gunda' becoming the top trending hashtag
Mansi Sharma Apr 19, 2021 8:59 AM
Marya, Director-Brand Strategy, Vivo India, revealed that the brand will be running a big consumer gratification contest for Vivo IPL 2021, 'The #PerfectFan'
Misbaah Mansuri Apr 16, 2021 8:33 AM
As per industry experts, the brand's IPL 2021 campaign is well articulated and well promoted but is not packaged in a way that it can be forwarded on Whatsapp or shared with the friends
Mansi Sharma Apr 15, 2021 8:54 AM
Upstox Co-founder Kavitha Subramanian noted that the IPL campaign tries to create a message for youth to take their finances seriously & realise that the process is not as complicated as it seems
Mansi Sharma Apr 13, 2021 8:38 AM
From Zomato to Parle G, here’s how other brands anchored on to CRED and Rahul Dravid’s big moment on social media
Mansi Sharma Apr 12, 2021 8:23 AM
The six-film IPL campaign has been produced and directed by Early Man Film
exchange4media Staff Apr 9, 2021 6:21 PM
League of Brands will recognise six star campaigns by brands
exchange4media Staff Apr 9, 2021 2:56 PM
The brand will launch a 360-degree integrated campaign with Arshad Warsi as its face
Mansi Sharma Apr 9, 2021 8:43 AM
As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines
Mansi Sharma Apr 7, 2021 9:11 AM
The campaign signifies the battle that will be fought between the biggest superstars - on & off the cricketing field - as they try to win the viewers’ attention
exchange4media Staff Mar 31, 2021 11:21 AM
The film was released in multiple languages across TV & digital, and is a start to an integrated marketing communications campaign to the season
exchange4media Staff Feb 24, 2020 4:29 PM
