Shah, Lead Marketing Communication & Digital at Renault India, talks about the brand's IPL strategy for the year and faith in television as a medium
The film draws an interesting correlation between cricket and education
The campaign has been created by L&K Saatchi & Saatchi
Conceptualised by DDB Mudra, the campaign has 5 clutter-breaking ad films
CMO Bose and creative agency TWBA’s CEO talk about the brand's ‘Sawalia’ campaign with Alia Bhatt
The multimedia campaign includes commercials on TV, digital, and social media platforms
The TVCs depict investing through Upstox is simple and seamless
The campaign is conceptualized by creative team of Star Sports
CenturyPly Executive Director Keshav Bhajanka highlights that advertising on news channels will help get maximum eyeballs and create a larger impact, after the suspension of IPL
CMO Karan Shroff added the brand may also consider tweaking the ads if the league returns in September-October as speculated
Abhishek Madhavan, SVP, Growth and Marketing, MPL, shares that after the brand’s last IPL association, the number of fantasy gamers increased by more than 7x
Experts weigh in on Swiggy's new series of hilariously self-aware ads featuring adland's beloved gourmand
Eat.fit Co-founder Ankit Nagori said that since cricket and ordering-in have a strong connection, the company secured 5% of total revenue for cricketing events to leverage this opportunity
Idiomatic humour, great execution and a big personified brain work in the favour of MPL's new spot, say experts
The campaign will go live in the current IPL season and will be supported by a 360-degree integrated communication strategy
The campaign has been conceptualised by Aagey Se Right
Conversations about the campaign amounted to more than 31K mentions in less than a week, with a line from the ad 'Indira Nagar Ka Gunda' becoming the top trending hashtag
Marya, Director-Brand Strategy, Vivo India, revealed that the brand will be running a big consumer gratification contest for Vivo IPL 2021, 'The #PerfectFan'
As per industry experts, the brand's IPL 2021 campaign is well articulated and well promoted but is not packaged in a way that it can be forwarded on Whatsapp or shared with the friends
Upstox Co-founder Kavitha Subramanian noted that the IPL campaign tries to create a message for youth to take their finances seriously & realise that the process is not as complicated as it seems
From Zomato to Parle G, here’s how other brands anchored on to CRED and Rahul Dravid’s big moment on social media
The six-film IPL campaign has been produced and directed by Early Man Film
League of Brands will recognise six star campaigns by brands
The brand will launch a 360-degree integrated campaign with Arshad Warsi as its face
As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines
The campaign signifies the battle that will be fought between the biggest superstars - on & off the cricketing field - as they try to win the viewers’ attention
The film was released in multiple languages across TV & digital, and is a start to an integrated marketing communications campaign to the season