karma
The launch will also be supported by a 360-degree communication campaign
The campaign intends to make a point about Upakarma Ayurveda's dedication to quality and authenticity
e4m Staff Mar 20, 2024 12:58 PM
The santoor is Ogilvy's one-of-a-kind musical installation that plays the Malhar raag when 'activated' by the rain
The responsibilities will encompass driving the brand's offline (OOH, Radio, Print, TV) and online media strategies
exchange4media Staff Jun 19, 2023 10:34 AM
While 2022 saw purpose-driven advertising taking the lead, the upcoming year will be the one for integration and immersive experiences, say experts
Tanzila Shaikh Dec 23, 2022 8:49 AM
The investment will help Upakarma Ayurveda to strive to penetrate the market leveraging the strong distribution network of Mankind Pharma
exchange4media Staff Nov 28, 2022 8:11 PM
A 360-marketing campaign will introduce the identity of the brand
exchange4media Staff Sep 20, 2022 1:54 PM
Watch e4m editor Naziya Alvi Rahman in conversation with the CCO of Ogilvy India
exchange4media Staff Jun 21, 2022 7:32 PM
Industry experts and players will analyse the works that go behind the TV industry and its future
exchange4media Staff Feb 23, 2022 11:44 AM
While the new ad retains the format and the tune of the original, it celebrates how far women have come
exchange4media Staff Sep 17, 2021 10:54 AM
The movement will garner support from athletes Sakshi Malik, Bhuvneshwar Kumar, Rohan Bopanna, Karman Kaur Thandi and T Gopi
exchange4media Staff Aug 12, 2021 4:55 PM
The ‘Girl Power is Gold Power’ campaign has been conceptualized by Enormous
exchange4media Staff Jul 11, 2021 8:00 PM
Ogilvy's Global Creative Chairman gets talking about winning Cannes Lions Grand Prix, his successor Liz Taylor and his faith in CCOs back home
Neeta Nair Jun 24, 2021 8:47 AM
In a recent virtual discussion at e4m, an august panel deliberated on 'The Winning Recipe for Cannes Lions'
exchange4media Staff Jun 23, 2021 9:20 AM
Kainaz Karmakar, Harshad Rajadhyaksha, Josy Paul, Ramanuj Shastry, Santosh Padhi, Rajdeepak Das and Senthil Kumar will deliberate on cracking the Cannes code
exchange4media Staff Jun 22, 2021 9:05 AM
Ogilvy's Kainaz Karmarkar & Harshad Rajadhyaksha, and Bauddhayan Mukherji of Little Lamb Films talk about the social impact of HUL's film 'The Shower', which won them their first-ever National Award
Neeta Nair Mar 26, 2021 8:09 AM
In e4m’s Power Sharing series, every week, we interview the joint heads of creative at ad agencies to understand the challenges for them
Neeta Nair Oct 21, 2020 9:04 AM
In this new weekly series ‘Power Sharing’, we will be talking to the Joint Heads of Creative at ad agencies to understand the challenges for the partners and leaders
Neeta Nair Oct 5, 2020 9:23 AM
The TVC attempts to spread the message - ‘Being told to stay alone is not the same as being left alone'
exchange4media Staff May 16, 2020 9:25 AM
Harshad Rajadhyaksha and Kainaz Karmakar talk to exchange4media on completing 10 years of a unique creative partnership at Ogilvy
Srabana Lahiri May 12, 2020 8:47 AM
The video series, conceptualised and created in collaboration with Famous Innovations was released on 08 March 2020 across all leading social media platforms
exchange4media Staff Mar 11, 2020 2:26 PM
We take an in-depth look at whether Indian advertising has succeeded in leaving behind a dual gender outlook
Misbaah Mansuri Mar 9, 2020 8:45 AM
Conceptualised by Mondelez India & Ogilvy, the campaign has been rolled out for the newly launched Cadbury Chocobakes Cookies
exchange4media Staff Mar 3, 2020 12:58 PM
For the agency’s newly-crowned Chief Creative Officers - Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak - ‘Ogilvy-ness’ stands for team spirit, creativity & fearlessness
Misbaah Mansuri Feb 25, 2020 8:15 AM
The newly-crowned joint Chief Creative Officers have been the masterminds behind some of Ogilvy India’s best creations in recent times
Misbaah Mansuri Feb 4, 2020 8:10 AM
While the trio will oversee creative work across markets in India, they will also continue to lead creative hands-on in Ogilvy Mumbai
exchange4media Staff Feb 3, 2020 3:27 PM
