marketing-trends

As per the report, the Indian gaming universe covers nearly 65% of the total Indian digital audience base

e4m Desk Apr 30, 2024 4:44 PM

The report was unveiled in Mumbai in presence of eminent leaders from the media worlds

e4m Desk Apr 30, 2024 4:44 PM

The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%

e4m Desk Apr 30, 2024 4:43 PM

76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated

e4m Desk Apr 30, 2024 4:43 PM

The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms

e4m Staff Apr 30, 2024 3:37 PM

The report delves deep into the shifting paradigms, emerging strategies, and innovative techniques that are shaping the trajectory of content marketing

e4m Desk Apr 15, 2024 8:41 AM

Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co tracks the trends that resonate deeply with the essence of the sleep solutions brand

Chaitanya Ramalingegowda Feb 5, 2024 8:47 AM

Industry experts from across the spectrum predict what will dictate the marketing landscape in the coming months

Tanzila Shaikh Jan 5, 2024 9:16 AM

Shashank Srivastava, Senior Executive Officer - Marketing & Sales, Maruti Suzuki, and Amin Lakhani, CEO, Mindshare South Asia were present at the unveiling

e4m Staff Dec 6, 2023 12:51 PM

Guest Column: Ishank Joshi, CEO, Mobavenue Media, explains how factors such as transparency and inclusivity are fundamentally transforming the way marketing is done

Ishank Joshi Jun 27, 2023 8:44 AM

During a panel discussion, Vipul Parekh (Bigbasket), Vijay Iyer (Amazon Ads), Badrinath Mishra (ONDC) and Vaibhav Kapur (Flipkart Ads) explained how e-commerce is going to change in near future

e4m Desk Apr 5, 2023 3:02 PM

Industry experts suggest greater use of social media, content platforms and technology this year

Nilanjana Basu Jan 24, 2023 9:07 AM

Guest Column: Mark Titus, AVP Marketing, Nippon Paint India (Decorative) shares his take on the marketing trends that will rule in 2023

Mark Titus Dec 27, 2022 9:25 AM

Purpose-driven communication, customer-centric approach, and more use of social commerce are some of the trends that will rule 2023, say experts

Tanzila Shaikh Dec 8, 2022 9:09 AM

The session witnessed brand experts spelling out how the retail and e-commerce ecosystem will look like in 2021

e4m Desk Jan 22, 2021 9:06 AM

From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us

Misbaah Mansuri Dec 29, 2020 8:48 AM

Guest Column: Marketing must be a win-win for all involved, customers, brands & agencies, says Anita Kotwani, CEO, Carat India

Anita Kotwani Dec 24, 2020 9:11 AM

Manisha Kapoor, Secretary General of ASCI, revealed that the body received 93 complaints from the category this year, out of which claims of only 5 cases were found true

Misbaah Mansuri Dec 4, 2020 8:47 AM

Experts share recommendations for brands to improve customer engagement and navigate the uncertain marketing terrain in the new normal

Noel Dsouza May 29, 2020 8:15 AM

Marketing experts share their views on how brands should maintain their core principles while conceptualising purpose-led campaigns during the COVID-19 pandemic

Noel Dsouza May 18, 2020 9:04 AM

Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak

Noel Dsouza Apr 1, 2020 8:42 AM