marketing-trends
As per the report, the Indian gaming universe covers nearly 65% of the total Indian digital audience base
The report was unveiled in Mumbai in presence of eminent leaders from the media worlds
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
e4m Staff Apr 30, 2024 3:37 PM
The report delves deep into the shifting paradigms, emerging strategies, and innovative techniques that are shaping the trajectory of content marketing
Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co tracks the trends that resonate deeply with the essence of the sleep solutions brand
Chaitanya Ramalingegowda Feb 5, 2024 8:47 AM
Industry experts from across the spectrum predict what will dictate the marketing landscape in the coming months
Tanzila Shaikh Jan 5, 2024 9:16 AM
Shashank Srivastava, Senior Executive Officer - Marketing & Sales, Maruti Suzuki, and Amin Lakhani, CEO, Mindshare South Asia were present at the unveiling
e4m Staff Dec 6, 2023 12:51 PM
Guest Column: Ishank Joshi, CEO, Mobavenue Media, explains how factors such as transparency and inclusivity are fundamentally transforming the way marketing is done
Ishank Joshi Jun 27, 2023 8:44 AM
During a panel discussion, Vipul Parekh (Bigbasket), Vijay Iyer (Amazon Ads), Badrinath Mishra (ONDC) and Vaibhav Kapur (Flipkart Ads) explained how e-commerce is going to change in near future
exchange4media Staff Apr 5, 2023 3:02 PM
Industry experts suggest greater use of social media, content platforms and technology this year
Nilanjana Basu Jan 24, 2023 9:07 AM
Guest Column: Mark Titus, AVP Marketing, Nippon Paint India (Decorative) shares his take on the marketing trends that will rule in 2023
Mark Titus Dec 27, 2022 9:25 AM
Purpose-driven communication, customer-centric approach, and more use of social commerce are some of the trends that will rule 2023, say experts
Tanzila Shaikh Dec 8, 2022 9:09 AM
The session witnessed brand experts spelling out how the retail and e-commerce ecosystem will look like in 2021
exchange4media Staff Jan 22, 2021 9:06 AM
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us
Misbaah Mansuri Dec 29, 2020 8:48 AM
Guest Column: Marketing must be a win-win for all involved, customers, brands & agencies, says Anita Kotwani, CEO, Carat India
Anita Kotwani Dec 24, 2020 9:11 AM
Manisha Kapoor, Secretary General of ASCI, revealed that the body received 93 complaints from the category this year, out of which claims of only 5 cases were found true
Misbaah Mansuri Dec 4, 2020 8:47 AM
Experts share recommendations for brands to improve customer engagement and navigate the uncertain marketing terrain in the new normal
Noel Dsouza May 29, 2020 8:15 AM
Marketing experts share their views on how brands should maintain their core principles while conceptualising purpose-led campaigns during the COVID-19 pandemic
Noel Dsouza May 18, 2020 9:04 AM
Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak
Noel Dsouza Apr 1, 2020 8:42 AM
