While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur ad revenue
In its predictions, India Ratings and Research said that MSOs will increasingly bundle their offerings with broadband services which ride on the same infrastructure
The new system of CBC is designed to enhance transparency and efficiency in media planning processes, said MIB
Partha Sinha will continue as a member of the managing committee as the immediate past president
TV, Digital and Print are expected to recover some lost ground due to aggressive spending by advertisers over the last two months. Most of the growth is expected from Bharat
We bring you a roundup of the news that made headlines this past week
Apurva Chandra urged the industry to leverage various platforms and support govt endeavour to make India a global content hub
The sector also looks forward to measures for business recovery and support for MSMEs & startups
Experts believe that print, radio, and outdoor are also expected to recover some lost ground due to aggressive spending by advertisers across categories
In the past, Das has been associated with TV Today, Times of India, Zee TV and Viacom 18
We bring you a roundup of the news that made headlines this past week
TV advertising has continued to expand in 2020 despite Covid, reaching Rs 35015 cr
ASCI also launches ASCI.Social platform, a one-stop destination for all information related to the guidelines and a community of influencers, marketers, agencies and consumers
WPP is the first in its industry to include media in its net zero commitment
The SOP mandates the compulsory use of Aarogya Setu app, maintaining social distancing and following respiratory etiquette
Prime Minister Modi mentioned that details of the economic package will be given by Finance Minister Nirmala Sitharaman and has also assured that the benefit will cover all sections
Guest Column: Amol Dighe, CEO, Madison Media Ultra & Head Investments, says the COVID-19 crisis has brought about significant change to the entire media industry
Guest Column: Pawan Jailkhani, the CRO of 9X Media, is confident that the media industry will emerge stronger from the coronavirus crisis provided that it stands united
Goswami, President of the News Broadcasters Federation, said the news broadcasters will work hard to bring factual news to the people to strengthen the fight against Covid-19
Under the new arrangement, TV18 Broadcast, Hathway Cable & Datacom and Den Networks will merge into Network18 Media & Investments
At the IBF Press meet discussing recent amendments to TRAI's NTO, Megha Tata, MD, Discovery – South Asia, says a progressive policy framework must be impartial to all stakeholders in the ecosystem