The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy
The media owners argue the BMC can’t bring a new policy for eight more years
IOAA has demanded that the timeline of feedback should be extended from two weeks to two months
The BMC has stipulated Aug 26 deadline to invite feedback and suggestions from the public and stakeholders
Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more
IOAA proposes Roadstar as the first ever common currency for the outdoor industry, but it stands to see whether the AAAI and ISA will play along
In a statement on the BMC OOH draft policy, the In d i an Outdoor Advertising Association has urged the civic body to embrace a “larger vision” of the industry
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
OOH industry’s measurement tool, Roadstar's experimental phase has sparked debate among experts about its potential, growth, and future direction
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy
Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'
In a letter by IOAA President Pawan Bansal, the association said that it is committed to assisting in efforts to ensure that such tragedy does not occur again
After presenting RoadStar before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency since AAAI has been seeking clarity over unified privacy protocol
#BadhteRahoAage has been conceptualised by Ogilvy Mumbai
IOAA is currently consulting its members for their remarks, which will then be forwarded to the ministry for the policymakers’ consideration by the first week of April 2021
e4m has learnt that IOAA is on the verge of filing a complaint with the Economic Offences Wing
Mukesh Gupta (Graphiads-Delhi), Sunil Maheshwari (Maheshwari Advertising-Bhopal) and Manmohan Maan (Popular Advertiser – Bengaluru) are the other members nominated to the Board of Advisors
OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period
Industry leaders share their thoughts on the association’s appeal to ease the burden on the OOH fraternity, which is profoundly impacted by the pandemic