The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
Launches Microshots™ AgeDefying Peptide⁶ Treatment Cream
Shanaya Kapoor is Dot & Key’s first ambassador
Film emphasizes brand’s #SkincarePeNoBreak narrative
At the e4m India Brand Conclave, the COO of WOW Skincare spoke on 'Building Brands with Digital DNA'
The actress has been a makeup ambassador for the brand since 2019
The brand will release a digital advertising campaign featuring the actress
The TVC has been conceptualised by Publicis One Touch
Bengali actress Mimi Chakraborty will be seen endorsing the campaign in the Bengali market
Tewari, VP-Marketing, RP-Sanjiv Goenka Group, shared that the brand has launched two TVCs featuring actresses Kriti Sanon & Shanaya Kapoor for their hair care and skincare categories
The brand offers a daily clear, matte look by virtue of its promise to absorb excess oil and prevent oily skin-related problems
Commenting on the association, Sambit Dash, VP Marketing, Honasa Consumer Pvt. Ltd., said that Hassanandani resonates with our consumers and fits in strongly with our brand ideology of Goodness Inside
TVC features Sanjana expressing her trust and confidence in Charmis Deep Radiance Face Serum
Chakraborty will be endorsing the product for their regional market in West Bengal
Sanon will soon be seen featuring in a slew of commercials spanning television and social media for the brand’s activated charcoal and the lemon facewash
The brand has also launched an integrated campaign that will have multiple legs including, print ads and multi-city activations
A growing preference among consumers for skincare that is natural and effective led the company to launch the product
Poulomi Roy, CMO, RSH Global, talks to exchange4media on leveraging an innovative ‘talking newspaper campaign’ and the marketing strategy behind the investments