With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year
Social commerce has become popular because of its nature, where the existing consumer behaviour of spending time on social media platforms and discovering products meets the ability to make a purchase
At the e4m GroupM Programmatic Summit, industry experts came together to discuss the different nuances of social commerce and how it is evolving with time
With the expansion of Internet in India, people’s browsing habits are also changing over time and this has resulted in stiff competition among emerging social media players and technology giants
Social commerce market is estimated at $2 billion and is expected to grow at a CAGR of 50-60% in the next 5 years, say insiders
At the Impact Digital Influencer Conference, industry leaders discussed their ideas about social commerce, and what goes into choosing influencers for specific brands
Bimal Rebba, Co-founder & COO, Trell, shared interesting insights about the social commerce platform at the virtual unveiling of the dentsu-e4m Digital Advertising Report on Tuesday
Guest Column: Sujata Dwibedy, Group Trading Director, Amplifi, dentsu India, shares 2022 would be the year of personalisation, video, social commerce, voice search & privacy
According to Accenture’s report, this growth will be driven primarily by Gen Z & Millennial social media users, accounting for 62% of global social commerce spend
After successfully filling in the void created by the ban of TikTok, the desi short-video platforms are now looking beyond advertising revenue
Myntra VP and Business Head - Social Commerce Achint Setia says with M-Live, the company is planning to raise the MAUs on content pages from the current 20% to 50% of the overall user base
In the second story of the series on evolving social media platforms, e4m talks with marketing leaders about brands and marketers having a huge playfield to experiment with social commerce
The latest offering is named BIG Living
Agrawal, Trell Co-Founder and CEO, talks about the platform's journey since inception and the strategic decision to pivot from video sharing to social commerce
The platform will allow users to have an uninterrupted video shopping experience with influencers, showcasing the latest fashion trends, gadgets, beauty tips, etc.