Chipotle’s Brian Niccol to replace Laxman Narasimhan as Starbucks CEO
Laxman Narasimhan was appointed as CEO in 2022
starbucks
Tata Starbucks appoints Mitali Maheshwari as Head of Product and Marketing for India
Prior to this, Mitali Maheshwari was the National Brand Marketing Manager at Red Bull India
The Archies: Why brands want to join the Riverdale gang
Cohorts, collabs and content is the love triangle for the ages, say brands about teaming up with the Zoya Akhtar film
Dabur, Amul, Hindware, Starbucks, VLCC, take the stage at Marketing Whitebook Summit
At the BW Marketing Whitebook Summit 2023, CEOs & COOs delve deeper into how new age technologies and the new breed of consumers are changing the face of the industry
Pride Month round-up: How brands donned rainbow colours this year
Despite muted celebrations, here's how brands showcased their support to the LGBTIQA+ community
Best ads of the fortnight: Starbucks brews a bold one, Zomato lets moms take over
Our pick of the best ads between May 1 and 15
'Go sell to wokes in the US!': Starbucks trolled for ad on trans acceptance
While the ad has received a lot of praise for its sensitive portrayal of India's changing attitude towards queer topics, the internet has been calling for the brand's boycott
TATA Starbucks renews focus on personal ties with #ItStartsWithYourName campaign
The campaign has been conceptualised by Edelman India
Starbucks appoints Laxman Narasimhan as CEO
Narasimhan will take over on October 1, 2022, and work closely with interim CEO Howard Schultz
Tata Starbucks rolls out #ItStartsWithYourName campaign
The campaign celebrates the gesture of each person being called out by their name at Starbucks stores
By next year, 40 per cent of our workforce will be women: Sushant Dash, Starbucks
Tata Starbucks is aggressively expanding its footprint in newer markets along with a focus on gender parity, says CEO Sushant Dash
Sushant Dash named CEO designate of Tata Starbucks after Navin Gurnaney departs
Dash joins Tata Starbucks from Tata Consumer Products where he is currently President – Packaged Beverages Business, India, Bangladesh, and Middle East
‘Tata Sampann and Tata Starbucks partnership celebrates the joy of food’
Richa Arora, President, Packaged Foods, India, Tata Consumer Products, and Navin Gurnaney, CEO, Tata Starbucks, tell us how the two companies collaborated to create a new glocal menu
Flipkart & Starbucks indulge in a Twitter banter full of puns
The two brands will be partnering for the delivery of Starbucks' essential merchandise and coffee-brewing equipment
Radhika Madan & Krystle D'Souza kickstart Starbucks Dance Challenge
Tata Starbucks is inviting entries from brand loyalists and fans to participate in the dance challenge and stand a chance to win Starbucks for a year
TATA Starbucks recreates in-store experience with virtual backdrops
The multifunctional backdrops inspire varied facets of the day and can be used for conference calls with colleagues, hanging out with friends, game nights with family, coffee dates, etc.
#StarbucksCelebratesMoms with a special dedication this Mother’s Day
The campaign was conceptualised and executed by WATConsult
Our relationship with customers goes beyond coffee: Deepa Krishnan, Tata Starbucks
The CMO of Tata Starbucks, Krishnan discusses the beverage brand’s recently launched delivery service, safety measures, campaigns & post-lockdown plans
Starbucks appoints Brady Brewer as CMO
In his new role, Brewer will report directly to the company’s COO, Roz Brewer