Prominent alcohol brands are reportedly under the scanner and could face a Rs 50 lakh penalty if they continue sponsoring their products through surrogate ads
The consultation focussed on industry stakeholders operating in categories whose advertising is restricted, such as alcohol, tobacco, and gambling
A recent song by popular singer Badshah has been created in collaboration with FairPlay, an online betting platform
The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth
We bring you a roundup of the news that made headlines this past week
While Amitabh Bachchan ending his association with Kamla Pasand may set a new precedent in responsible advertising, ASCI has always been clear about keeping celebs away from pan masala ads
Guest Column: Strategic Marketing & Media Consultant Chintamani Rao opines that ASCI's ban on surrogate ads for liquor brands is welcome, but the only effective solution is legislation
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns
The brands have been accused of alluding to banned products in their advertisements
As per the MIB advisory, the rule aims at prohibiting surrogate advertisements while allowing ads of genuine brand extensions subject to specified conditions
Ad experts say the new draft guidelines, if enforced, may hit surrogate advertising, and pose a challenge to agencies who, along with brands, can be pulled up in case of non-compliance