At the e4m Business Leaders Retreat, Tarun Ummat, Managing Director, India – Teads, shared how Generative AI can help improve the efficiency of campaigns
The combined company will provide advertisers with unified access to the consumer media experiences, from CTV to online shopping
In an exclusive chat with e4m, Natalie Bastian, Global CMO, Teads, talks about the explosion of growth in CTV, the measurement issues, Teads OG, & more
Teads recently organized a roundtable discussion with experts to speak about strategies, opportunities and challenges of CTV marketing
The theme of the roundtable is ‘Navigating the digital tide: How CTV is reshaping media’
Other countries where the partnership has been extended include Indonesia, Vietnam, Philippines, Singapore, Malaysia, Thailand
At the launch of the e4m-dentsu Digital Advertising Report 2024, Tarun Ummat, Teads India Managing Director, spoke on the ‘Power of Creatives in Omnichannel’
The media platform launches suite of offerings to include innovative lower funnel offering Teads Conversions, Teads Data Suite powered by Contextual Intelligence, and Teads AI Creative Lab
Findings reveal crucial factors that include streamlined messaging, brand clarity, wide shots and human connection to convey successful storytelling
The addition of attention metrics to Teads Ad Manager gives advertisers a one-touch system for measuring and optimizing attention, simplifying an otherwise complex process, the company said
Teads Attention Program, approaching its one-year anniversary, fostered insights that spanned 20 countries, 120 advertisers and 2.5B+ impressions measured
He joined Teads in 2019 as Sales Director
Teads to leverage Scope3 data for internal analysis and to offer solutions for media decisions around carbon emissions
The Vice President - Publisher & Platform Solutions (Asia) spoke to e4m about the stringent process of onboarding publishers and how it builds trust among advertisers