A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
The prevailing belief is that irrespective of Google's designs for third-party cookies, agencies should invest well in collecting first-party data for more sustainable benefits
After Google’s Anthony Chavez announced that the tech giant won't deprecate third part cookies, the industry welcomes 'fresher ideas and fewer headaches' in its wake
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the cookie phaseout, say experts
In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns, although brands need to tread steadily
Better outcomes in store for brands, shoppers and retailers alike with first-party data sans dependence on third-party cookies, say experts
Industry experts believe that impressions and influencer marketing could help with personalized advertising once third-party cookies are phased out
Guest Column: Deloitte India Consulting Partner Ashvin Vellody & Director Monika Bagchi emphasized that the ban on the use of third-party cookies is nothing less than a structural transformation
Guest Column: Sujata Dwibedy, Group Trading Director, Amplifi, dentsu India, shares 2022 would be the year of personalisation, video, social commerce, voice search & privacy
The audit will assess risk areas, dependency on currently deployed solutions, and where the brand can pivot or redesign its marketing strategies to best mitigate the impact of cookie removal
Aroscop's data science-driven programmatic platform allows advertisers to onboard, visualize, and deploy their first-party data to empower their online advertising
The tech giant said that the Privacy Sandbox initiative needs more time to get it right
The product allows advertisers to effectively deliver ads across MGID’s portfolio
Jason Barnes, Chief Revenue Officer, APAC at PubMatic, says that privacy restrictions by tech giants are being further complicated by regulators throwing additional challenges at targeted advertising
Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies
Instead, Google web products will be powered by privacy-preserving APIs which prevent individual tracking while still delivering results for advertisers and publishers