The final part of the Red Lab series says 63% of consumers surveyed were more attracted to ‘brands that focus on making the world a better place’

exchange4media Staff Apr 29, 2022 12:23 PM

Political analyst Sanjay Jha speaks to Kailashnath Adhikari, MD, Governance Now, during the webcast of Visionary Talk

exchange4media Staff Jul 19, 2021 8:42 AM

US health officials warn that the rise in Covid-19 deaths and infections in the country is mainly hitting unvaccinated communities

exchange4media Staff Jul 17, 2021 12:53 PM

Before this, he had initiated a vaccination drive for all the employees of Sri Adhikari Brothers’ (SABGROUP) Broadcasting and Production

exchange4media Staff Jun 15, 2021 6:22 PM

The Maharashtra Health Minister was in live conversation with Kailashnath Adhikari, MD, Governance Now

exchange4media Staff Jun 3, 2021 9:07 AM

With cases being reported every day and newer complications arising, COLORS TV decided to take a pause, from its usual activities on Social Media

exchange4media Staff May 31, 2021 5:58 PM

As part of the new upgraded plan, employees' families are eligible for monetary compensation equalling three years of their salary in case of terminal illness or untimely death of the employee

exchange4media Staff May 18, 2021 12:24 PM

The initiative is being rolled out in retrospect, allowing families of employees who have already succumbed to Covid to benefit from it

exchange4media Staff May 12, 2021 11:29 AM

Rajat Sharma had written to UP CM Yogi Adityanath, requesting that media personnel be covered in the state's vaccination drive for frontline employees

exchange4media Staff May 10, 2021 2:03 PM

From expediting oxygen procurement to rolling out vaccines to their employees, here is how companies have been supporting India's fight against Covid

Nafisa Shaheen May 10, 2021 8:56 AM

From reducing workdays to supporting the kin of deceased employees, here's how companies have been extending more than a helping hand to their employees during these dark times

Mansi Sharma May 7, 2021 8:49 AM

This special show will have the anchor asking relevant questions related to Covid-19 from eminent doctors

exchange4media Staff May 4, 2021 4:38 PM

According to a study conducted by the Delhi-based Institute of Perception Studies, as many as 101 journalists have succumbed to Covid-19 between 1 April 2020 and 28 April 2021

exchange4media Staff May 3, 2021 8:53 AM

The campaign reiterates how Paytm upheld its commitment to all fellow citizens in 2020 as the nation enters 2021

exchange4media Staff Jan 4, 2021 10:57 AM

Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far

Naziya Alvi Rahman Jan 1, 2021 8:57 AM

Health Editor Sandeep Sharma also took the shot at Jaipur’s Maharaja Agarsen Hospital

exchange4media Staff Dec 31, 2020 10:36 AM

The film conveys the message 'Saal Khatam Hua Hai, Khatra Nahi, Continue Staying Safe' as a strong reminder to keep safety a priority in the times to come

exchange4media Staff Dec 29, 2020 12:21 PM

The campaign features Bhumi Pednekar and appreciates Corona warriors

exchange4media Staff Dec 8, 2020 3:34 PM

In keeping with its ongoing campaign, this move is aimed at drawing attention to the fact that wearing of masks is critical in our fight against the pandemic while keeping the economic activity moving

exchange4media Staff Dec 1, 2020 10:12 AM

Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), speaks to e4m about trusting print medium, need for personal individual mobility and lockdown lessons

Simran Sabherwal Nov 18, 2020 10:46 AM

The initiative by the channel paid off when the Transport Minister held a Press Conference, announcing that the employees will be credited with two-months' salaries for Diwali

exchange4media Staff Nov 13, 2020 10:44 AM

Century Ply developed a form of nanotechnology, grained on the surface of plywoods and laminates, that terminates the virus that meets it

exchange4media Staff Nov 5, 2020 1:07 PM

ASCI had issued a notice, asking the brand to substantiate the claims. But Kent has decided to withdraw the claim from their ads instead

exchange4media Staff Nov 3, 2020 9:00 AM

The regulatory body has announced an advisory to advertisers to curb misleading claims in the light of the pandemic

exchange4media Staff Oct 20, 2020 11:39 AM

Conceptualised by Lowe Lintas Kolkata for online media, the campaign indulges in light-hearted content to drive home the serious point of health and safety

exchange4media Staff Oct 5, 2020 7:31 AM

Padma Shri Alok Mehta, former President of the Editor's Guild of India spoke at the UPF International Conference on the of media s role in the covid crisis and conflicts in Asia Pacific

exchange4media Staff Sep 22, 2020 2:03 PM

The Zee News team distributed more than 500 plastic separators to Delhi and Noida auto unions as an attempt to protect the auto drivers and passengers from the coronavirus pandemic

exchange4media Staff Sep 7, 2020 6:30 PM

Guest Column: Sundeep Chugh, Chief Executive Officer & Managing Director - Benetton India Pvt Ltd, writes why every big and small effort matters to rout coronavirus from the world

Sundeep Chugh Sep 1, 2020 10:26 AM

In today’s edition of Creative Zone, we speak to Surbhi Arora, Regional Head – Creative Strategy, WATConsult on trying to find a sense of creative direction, adapting to the new consumer and more

Misbaah Mansuri Aug 27, 2020 8:31 AM

Kumar, COO, Allen Solly talks about their new digital campaign, brand recall through social messaging, challenges amid the corona crisis and more

Nafisa Shaheen Aug 7, 2020 8:54 AM

Guest Column: Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Uber, stresses on the need for marketers to be meaningful in their actions and thoughtful in their communication

Sanjay Gupta Aug 3, 2020 8:21 AM

In today's edition of e4m Creative Zone, we speak to Prateek Bhardwaj, CCO Lowe Lintas on creativity in adversity, anticipated positive momentum post IPL and more

Misbaah Mansuri Aug 3, 2020 7:57 AM

The campaign comprises positive viral creatives from almost 19 agencies like Ogilvy & Mather, Wunderman Thompson, Publicis, 82.5 Communications, R K Swamy BBDO, Rediffusion Y&R, and SOS Ideas

exchange4media Staff Jul 24, 2020 5:16 PM

Industry watchers say the brand has further strengthened its positioning in the consumer mindspace by stirring up nostalgia while staying relevant

Misbaah Mansuri Jul 16, 2020 7:54 AM

Titled ‘COVID-19: India's war against the virus’ the Discovery Plus special will follow the global and the Indian timeline of how the virus spread

exchange4media Staff Jul 6, 2020 4:50 PM

Ranjani Krishnaswamy, General Manager – Marketing, Jewellery Division, Titan Company Ltd., shares insights into the latest campaign from Tanishq, leveraging digital, the post-COVID future and more

Nafisa Shaheen Jul 2, 2020 8:39 AM

The app marketing platform has predicted an exponential growth for news apps in 2020 in midst of the pandemic

exchange4media Staff Jul 1, 2020 2:08 PM

Findings of LinkedIn Workforce Confidence Index reveal that more than half (55%) of Indian professionals think being exposed to people neglecting safety precautions is a key concern

exchange4media Staff Jun 30, 2020 11:47 AM

Vasisht, Corporate Communications & Public Relations Leader talks on her journey, women leadership, value gap in the system, opportunities and challenges created by Coronavirus, paradigm shift & more

Nafisa Shaheen Jun 29, 2020 2:58 PM

The new campaign is centred on the launch of the product's 'Salute our Heroes' packs as a mark of respect towards doctors, nurses, policemen, security guards and delivery boys

exchange4media Staff Jun 27, 2020 9:03 AM

To help its sellers get back on their feet, Flipkart is running an integrated marketing campaign and providing real-time support to the sellers

exchange4media Staff Jun 27, 2020 8:42 AM

The campaign #IamPositive by Guardian GNC, conceptualised by Gozoop, encourages people to look at the positive side during the lockdown

exchange4media Staff Jun 27, 2020 8:34 AM

The channel has decided to donate 4,000 PPE kits and 16 ambulances across the state of Telangana

exchange4media Staff Jun 23, 2020 10:48 AM

The report has achieved an accuracy rate of 96% for active cases, with an overall prediction level of 92% plus for its previous projections

exchange4media Staff Jun 23, 2020 10:13 AM

The brand has also started an initiative to educate the barber community about COVID safety as they return to business

exchange4media Staff Jun 22, 2020 7:14 PM

In an innovative activation by brand McDonald’s, the statues of the iconic mascot will now be seen sporting masks across all outlets to encourage people to adopt safe practices

exchange4media Staff Jun 22, 2020 4:01 PM

Guest Column: The newfound independence of the middle class is leading to many business propositions, writes Dheeraj Sinha, MD, India & Chief Strategy Officer, Leo Burnett, S Asia

Dheeraj Sinha Jun 22, 2020 8:37 AM

e4m asked experts for their opinion on the rise of virtual agencies in an industry that relies heavily on human interactions and relationships

Nafisa Shaheen Jun 18, 2020 8:14 AM

The findings from the fifth wave of Kantar’s COVID-19 Barometer global study tracked people’s attitudes, behaviours and expectations across more than 50 markets

exchange4media Staff Jun 16, 2020 2:21 PM

In today's edition of e4m Creative Zone, we speak to Arjuna Gaur, ECD, Leo Burnett India, on creating through constraints, client-spending and more

Misbaah Mansuri Jun 15, 2020 8:46 AM