The final part of the Red Lab series says 63% of consumers surveyed were more attracted to ‘brands that focus on making the world a better place’
Political analyst Sanjay Jha speaks to Kailashnath Adhikari, MD, Governance Now, during the webcast of Visionary Talk
US health officials warn that the rise in Covid-19 deaths and infections in the country is mainly hitting unvaccinated communities
Before this, he had initiated a vaccination drive for all the employees of Sri Adhikari Brothers’ (SABGROUP) Broadcasting and Production
The Maharashtra Health Minister was in live conversation with Kailashnath Adhikari, MD, Governance Now
With cases being reported every day and newer complications arising, COLORS TV decided to take a pause, from its usual activities on Social Media
As part of the new upgraded plan, employees' families are eligible for monetary compensation equalling three years of their salary in case of terminal illness or untimely death of the employee
The initiative is being rolled out in retrospect, allowing families of employees who have already succumbed to Covid to benefit from it
Rajat Sharma had written to UP CM Yogi Adityanath, requesting that media personnel be covered in the state's vaccination drive for frontline employees
From expediting oxygen procurement to rolling out vaccines to their employees, here is how companies have been supporting India's fight against Covid
From reducing workdays to supporting the kin of deceased employees, here's how companies have been extending more than a helping hand to their employees during these dark times
This special show will have the anchor asking relevant questions related to Covid-19 from eminent doctors
According to a study conducted by the Delhi-based Institute of Perception Studies, as many as 101 journalists have succumbed to Covid-19 between 1 April 2020 and 28 April 2021
The campaign reiterates how Paytm upheld its commitment to all fellow citizens in 2020 as the nation enters 2021
Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far
Health Editor Sandeep Sharma also took the shot at Jaipur’s Maharaja Agarsen Hospital
The film conveys the message 'Saal Khatam Hua Hai, Khatra Nahi, Continue Staying Safe' as a strong reminder to keep safety a priority in the times to come
The campaign features Bhumi Pednekar and appreciates Corona warriors
In keeping with its ongoing campaign, this move is aimed at drawing attention to the fact that wearing of masks is critical in our fight against the pandemic while keeping the economic activity moving
Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), speaks to e4m about trusting print medium, need for personal individual mobility and lockdown lessons
The initiative by the channel paid off when the Transport Minister held a Press Conference, announcing that the employees will be credited with two-months' salaries for Diwali
Century Ply developed a form of nanotechnology, grained on the surface of plywoods and laminates, that terminates the virus that meets it
ASCI had issued a notice, asking the brand to substantiate the claims. But Kent has decided to withdraw the claim from their ads instead
The regulatory body has announced an advisory to advertisers to curb misleading claims in the light of the pandemic
Conceptualised by Lowe Lintas Kolkata for online media, the campaign indulges in light-hearted content to drive home the serious point of health and safety
Padma Shri Alok Mehta, former President of the Editor's Guild of India spoke at the UPF International Conference on the of media s role in the covid crisis and conflicts in Asia Pacific
The Zee News team distributed more than 500 plastic separators to Delhi and Noida auto unions as an attempt to protect the auto drivers and passengers from the coronavirus pandemic
Guest Column: Sundeep Chugh, Chief Executive Officer & Managing Director - Benetton India Pvt Ltd, writes why every big and small effort matters to rout coronavirus from the world
In today’s edition of Creative Zone, we speak to Surbhi Arora, Regional Head – Creative Strategy, WATConsult on trying to find a sense of creative direction, adapting to the new consumer and more
Kumar, COO, Allen Solly talks about their new digital campaign, brand recall through social messaging, challenges amid the corona crisis and more
Guest Column: Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Uber, stresses on the need for marketers to be meaningful in their actions and thoughtful in their communication
In today's edition of e4m Creative Zone, we speak to Prateek Bhardwaj, CCO Lowe Lintas on creativity in adversity, anticipated positive momentum post IPL and more
The campaign comprises positive viral creatives from almost 19 agencies like Ogilvy & Mather, Wunderman Thompson, Publicis, 82.5 Communications, R K Swamy BBDO, Rediffusion Y&R, and SOS Ideas
Industry watchers say the brand has further strengthened its positioning in the consumer mindspace by stirring up nostalgia while staying relevant
Titled ‘COVID-19: India's war against the virus’ the Discovery Plus special will follow the global and the Indian timeline of how the virus spread
Ranjani Krishnaswamy, General Manager – Marketing, Jewellery Division, Titan Company Ltd., shares insights into the latest campaign from Tanishq, leveraging digital, the post-COVID future and more
The app marketing platform has predicted an exponential growth for news apps in 2020 in midst of the pandemic
Findings of LinkedIn Workforce Confidence Index reveal that more than half (55%) of Indian professionals think being exposed to people neglecting safety precautions is a key concern
Vasisht, Corporate Communications & Public Relations Leader talks on her journey, women leadership, value gap in the system, opportunities and challenges created by Coronavirus, paradigm shift & more
The new campaign is centred on the launch of the product's 'Salute our Heroes' packs as a mark of respect towards doctors, nurses, policemen, security guards and delivery boys
To help its sellers get back on their feet, Flipkart is running an integrated marketing campaign and providing real-time support to the sellers
The campaign #IamPositive by Guardian GNC, conceptualised by Gozoop, encourages people to look at the positive side during the lockdown
The channel has decided to donate 4,000 PPE kits and 16 ambulances across the state of Telangana
The report has achieved an accuracy rate of 96% for active cases, with an overall prediction level of 92% plus for its previous projections
The brand has also started an initiative to educate the barber community about COVID safety as they return to business
In an innovative activation by brand McDonald’s, the statues of the iconic mascot will now be seen sporting masks across all outlets to encourage people to adopt safe practices
Guest Column: The newfound independence of the middle class is leading to many business propositions, writes Dheeraj Sinha, MD, India & Chief Strategy Officer, Leo Burnett, S Asia
e4m asked experts for their opinion on the rise of virtual agencies in an industry that relies heavily on human interactions and relationships
The findings from the fifth wave of Kantar’s COVID-19 Barometer global study tracked people’s attitudes, behaviours and expectations across more than 50 markets
In today's edition of e4m Creative Zone, we speak to Arjuna Gaur, ECD, Leo Burnett India, on creating through constraints, client-spending and more