Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand

e4m Staff Nov 14, 2024 8:08 AM

The deal is pegged at Rs 700-800 crore, according to sources

Ruhail Amin Jul 22, 2024 9:14 AM

Over the next three years, the media investment company reportedly intends to raise $100 million

e4m Staff Nov 23, 2023 10:44 AM

The Editor and CEO of Vistara News spoke to e4m about investing in the best technology for the channel, generating ad revenue and catering to a wide range of audiences

Nilanjana Basu Feb 28, 2023 9:05 AM

Soni, VP and Head, Corporate Communications, Vistara, was bestowed with the 'Mentor of the Year in Corp Comm' honour at the 3rd edition of the PR & Corp Comm Women Achievers Awards ceremony

Shrabasti Mallik Nov 16, 2022 5:39 PM

Cothas and Levista have built a legacy of coffee marketing in the southern region of India

Nilanjana Basu Aug 26, 2022 9:04 AM

The ad highlights how people can feel proud with what they have created

exchange4media Staff Apr 26, 2022 2:47 PM

Rajawat, Chief Commercial Officer, Vistara shares insights behind the airline’s new 360-degree integrated campaign, core TG, collaboration with influencers, plans for growth, future outlook and more

Ritika Raj Apr 25, 2022 8:48 AM

The Soundtrack of Travel is a mash-up of familiar sounds that travellers get to hear at the airport

exchange4media Staff Mar 29, 2022 11:36 AM

India Brand Conclave 2021: A stellar panellists of industry leaders shared their views on ‘Has marketing changed from knowing your customer to knowing your customer segment?’

exchange4media Staff Dec 21, 2021 9:00 AM

The studio, with more than 250 full-time employees across offices in Mumbai and Hyderabad, will help stride Vistas Media Capital’s growing media ecosystem

exchange4media Staff Nov 10, 2021 4:53 PM

Kannan has been serving as the airline’s Chief Commercial Officer for over three years now

exchange4media Staff Sep 14, 2021 2:49 PM

Aadhalinaal Kaadhal Seiveer is a slice of life drama that features the lives of six flat mates

exchange4media Staff Jul 30, 2021 6:04 PM

Together, they intend to launch a movie fund which will invest into both receivable financing as well as gap funding of projects

exchange4media Staff Mar 17, 2021 4:24 PM

The investment aims to build an exclusive Marathi OTT platform

exchange4media Staff Nov 17, 2020 12:37 PM

The campaign has been conceptualized and produced by Happy Unicorn

exchange4media Staff Nov 16, 2020 4:05 PM

Ninan Thariyan, CEO, DT Next & Shriram Sanjeevi, VP, Levista Coffee on how the brand got coffee drinkers to brew Levista Coffee along with reading their morning newspapers

Simran Sabherwal Oct 6, 2020 2:56 PM

The account was won in a multi-agency pitch

exchange4media Staff Sep 28, 2020 2:07 PM

The 'Divided by taste, united by Levista' campaign focuses on uniting family & friends over a cup of coffee to cheer for CSK

exchange4media Staff Sep 19, 2020 8:40 AM

Through this association, the brand will launch a special season/ limited edition package in its instant coffee range

exchange4media Staff Sep 2, 2020 3:06 PM

Vistara has developed the safety video in collaboration with its creative agency partners, FCB India

exchange4media Staff Aug 28, 2020 4:24 PM

Nayak will be advising Co-founders Abhayanand Singh and India Partner Piiyush Singh to grow the business units in India

exchange4media Staff Jul 24, 2020 11:14 AM

The corp comm teams of airlines have been on their toes during the lockdown to keep their brands fresh in the minds of the flyers

Nafisa Shaheen Jun 15, 2020 9:12 AM

Rashmi Soni, VP & Head of Corporate Communications, Vistara, talks about how the company is dealing with the COVID-19 crisis, leveraging digital and the paradigm shift in communication post-COVID

Nafisa Shaheen May 20, 2020 3:56 PM

With this investment, Jio Platforms now has an equity value of Rs 4.91 lakh crore and an enterprise value of Rs 5.16 lakh crore

exchange4media Staff May 8, 2020 7:54 AM

The Trend Music initiative is the first of its kind marathon musical performance that is exclusively digital featuring a fusion of classical music & film classics

exchange4media Staff Apr 14, 2020 11:28 AM

Indian airlines involved Twitterati in a light-hearted conversation while asking people to stay at home

Nafisa Shaheen Apr 11, 2020 9:17 AM

Motion Content Group, the content division of GroupM, is organising the award in collaboration with Vistas Media Capital

exchange4media Staff Feb 20, 2020 1:59 PM

Vikram Gaikwad, Vistasp Hodiwala, Roy Menezes & Pushkarraj Mehta have come together to form Centrick, which aims to build online solutions based on what people want

exchange4media Staff Feb 18, 2020 8:19 AM