Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
The deal is pegged at Rs 700-800 crore, according to sources
Over the next three years, the media investment company reportedly intends to raise $100 million
The Editor and CEO of Vistara News spoke to e4m about investing in the best technology for the channel, generating ad revenue and catering to a wide range of audiences
Soni, VP and Head, Corporate Communications, Vistara, was bestowed with the 'Mentor of the Year in Corp Comm' honour at the 3rd edition of the PR & Corp Comm Women Achievers Awards ceremony
Cothas and Levista have built a legacy of coffee marketing in the southern region of India
The ad highlights how people can feel proud with what they have created
Rajawat, Chief Commercial Officer, Vistara shares insights behind the airline’s new 360-degree integrated campaign, core TG, collaboration with influencers, plans for growth, future outlook and more
The Soundtrack of Travel is a mash-up of familiar sounds that travellers get to hear at the airport
India Brand Conclave 2021: A stellar panellists of industry leaders shared their views on ‘Has marketing changed from knowing your customer to knowing your customer segment?’
The studio, with more than 250 full-time employees across offices in Mumbai and Hyderabad, will help stride Vistas Media Capital’s growing media ecosystem
Kannan has been serving as the airline’s Chief Commercial Officer for over three years now
Aadhalinaal Kaadhal Seiveer is a slice of life drama that features the lives of six flat mates
Together, they intend to launch a movie fund which will invest into both receivable financing as well as gap funding of projects
The investment aims to build an exclusive Marathi OTT platform
The campaign has been conceptualized and produced by Happy Unicorn
Ninan Thariyan, CEO, DT Next & Shriram Sanjeevi, VP, Levista Coffee on how the brand got coffee drinkers to brew Levista Coffee along with reading their morning newspapers
The account was won in a multi-agency pitch
The 'Divided by taste, united by Levista' campaign focuses on uniting family & friends over a cup of coffee to cheer for CSK
Through this association, the brand will launch a special season/ limited edition package in its instant coffee range
Vistara has developed the safety video in collaboration with its creative agency partners, FCB India
Nayak will be advising Co-founders Abhayanand Singh and India Partner Piiyush Singh to grow the business units in India
The corp comm teams of airlines have been on their toes during the lockdown to keep their brands fresh in the minds of the flyers
Rashmi Soni, VP & Head of Corporate Communications, Vistara, talks about how the company is dealing with the COVID-19 crisis, leveraging digital and the paradigm shift in communication post-COVID
With this investment, Jio Platforms now has an equity value of Rs 4.91 lakh crore and an enterprise value of Rs 5.16 lakh crore
The Trend Music initiative is the first of its kind marathon musical performance that is exclusively digital featuring a fusion of classical music & film classics
Indian airlines involved Twitterati in a light-hearted conversation while asking people to stay at home
Motion Content Group, the content division of GroupM, is organising the award in collaboration with Vistas Media Capital
Vikram Gaikwad, Vistasp Hodiwala, Roy Menezes & Pushkarraj Mehta have come together to form Centrick, which aims to build online solutions based on what people want