Account
The agency will be responsible for the brand’s media strategy, planning, buying and execution for the Tamil Nadu market
DViO's mandate is to provide strategic recommendations and build strong communication and a digital touch-point strategy to drive business results
Appointed by Germany based PR agency achtung!, Value 360 Communications will plan, manage, and support all PR-related activities for the Lufthansa Group airlines
The account was won following a multi-agency pitch and will be handled from the agency's Mumbai office
The agency will continue with their digital duties for the brand with a key focus on the exploration of driving measurable footfalls for engagements
The marketing agency will continue to handle the publishing house’s digital strategy and social media mandate
They will be managing the brand image, media duties, offline activation and influencer marketing of the brand
Edelman India will focus on reaffirming Airbus’ position as a leading contributor of the aerospace sector in the country, through multi-layered storytelling and comprehensive stakeholder outreach
Moksha Creative Services will craft the sports fashion brand's presence in the Indian market
The mandate includes digital media marketing, social listening & ORM, digital content creation and SEO services
Enormous will create Reliance Health Insurance’s new brand narrative and handle its subsequent launch in December 2018
The agency will handle GoAir's entire digital media duties including SEO, SMO, and analytics
The agency will be involved in user engagement, retention, acquisition and content discovery at its core
The agency will manage the entire communication mandate including advertising, brand activation, digital and media
The agency’s digital wing will be handling the entire digital mandate
The win sees Zenith retain all its existing markets in EMEA, APAC and Latin America, and take on 11 new ones, including Canada, UK and USA
Set against the backdrop of Rajasthan’s stunning cultural heritage, this esteemed festival has hosted nearly 2,000 speakers in the past decade
The Mumbai-based consultancy will handle countrywide PR strategy and internal & external communication for the stationery division of Navneet Education
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The account was won following a media review which began in May this year
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VMLY&R India will manage the digital strategy and communication for the entire portfolio across Facebook, Twitter, and Youtube
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The 360-degree directive will include site branding, creative and media strategy, social media, SEO, ORM, mobile and content marketing, and search engine marketing (SEM) across digital platforms
The agency would be responsible for developing the creative & social media strategy and undertaking the execution for all of Saaho’s initiatives online
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VMLY&R will be in charge of building a strategic approach for Oriflame India through social media channels
Part of the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing the Search mandate (Paid & Earned) for HDFC Life Insurance
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The mandate entails strengthening the brand’s digital presence by building a distinct online personality and highlighting product offerings
The agency will be responsible for driving and delivering the overall social media requirements of the group
The account will be handled from the agency's Mumbai office
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Starcom India has been awarded the media duties of Ola, one of the world’s largest ride-sharing companies. Starcom will oversee the account's media planning and buying across both traditional and digital media. The business was won in a closely contested pitch, with various leading agencies in the fray.
The campaign includes a strong media mix of print, radio, digital, OOH, television and cinema & a clear role has been given to each media vehicle
Putting all speculations to rest, Airtel has moved its creative business to JWT India. Senior sources close to the development have confirmed the news to exchange4media. With this, Airtel has ended its 15-year relationship with Rediffusion Y&R. The Airtel account has been pegged at Rs 400 crore.
In the wake of a multi-agency pitch, Reliance Communications has moved its media mandate to OMD and MEC. The wireless data and DTH part of the business has been awarded to OMD, while the wireless part, which includes voice and 3G, has been assigned to MEC. The incumbent on the business is Mudra Max. The total business is pegged at upwards of Rs 400 crore. Sanjay Behl, CEO, Reliance Big TV and Group Head - Brand & Marketing, Reliance Communications, has confirmed the development to exchange4media.
Neo Sports has decided to award the media mandate to GroupM’s Maxus. MEC was handling the media duties prior to this. Prasana Krishnan, COO, Neo Sports, has confirmed the development to exchange4media. Industry sources peg the business in the region of Rs 20-25 crore.
Kingdom of Dreams, The Great Indian Nautanki Pvt Ltd venture situated in Gurgaon (Delhi/NCR), has brought in Mud Pie to handle its advertising duties. Gcell Technologies has been chosen as the digital agency.
It is learnt that Parle Products is reviewing the media duties for its complete portfolio and has invited media agencies to make presentations to get a fresh perspective on its media business. These presentations will be done on the basis of credentials. TME is the current media AOR on the business.
Dentsu, Concept and Percept have been shortlisted for the final round of the pitch for the Unique Identification Authority of India (UIDAI) business. It may be recalled that UIDAI had called for a pitch earlier in May this year. Two agencies will be awarded the creative and media duties. Industry sources have pegged the account size at over Rs 100 crore.
Mudra Connext, a unit of Mudra MAX (Integrated Communications Planning & Implementation) has been chosen to handle the media mandate for travel portal Travelguru. The account size is estimated at upwards of Rs 10 crore and the operations will be carried out of the agency’s Mumbai office.
Pantaloon Retail, the prominent player of the organised retail sector has decided to move its media duties to Carat Media. The incumbent on the business is Insight. The account size is pegged in the region of Rs 35 – 40 crore
Bharat Petroleum Corporate Ltd has decided on the agencies to take care of its Rs 40 crore advertising business. Around nine agencies were invited for the annual review and sources inform that the decision is in favour of Lowe Lintas, Saatchi & Saatchi and Euro RSCG.
Bajaj Auto has opted for a campaign-led approach in its advertising. Consequently, it has called for creative ideas for the forthcoming campaigns of CT 100, Pulsar and Wave. While the decisions on the first two are taken, a word on Wave is still awaited.
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