Account

The agency will be responsible for the brand’s media strategy, planning, buying and execution for the Tamil Nadu market

e4m Desk May 10, 2019 2:28 PM

DViO's mandate is to provide strategic recommendations and build strong communication and a digital touch-point strategy to drive business results

e4m Desk Jan 31, 2019 12:48 PM

Appointed by Germany based PR agency achtung!, Value 360 Communications will plan, manage, and support all PR-related activities for the Lufthansa Group airlines

e4m Desk Jan 29, 2019 3:55 PM

The account was won following a multi-agency pitch and will be handled from the agency's Mumbai office

e4m Desk Jan 28, 2019 8:28 AM

The agency will continue with their digital duties for the brand with a key focus on the exploration of driving measurable footfalls for engagements

e4m Desk Jan 24, 2019 12:24 PM

The marketing agency will continue to handle the publishing house’s digital strategy and social media mandate

e4m Desk Jan 18, 2019 1:16 PM

The account was won after a multi-agency pitch held in Delhi

Neeta Nair Jan 16, 2019 2:54 PM

They will be managing the brand image, media duties, offline activation and influencer marketing of the brand

e4m Desk Jan 14, 2019 12:17 PM

Edelman India will focus on reaffirming Airbus’ position as a leading contributor of the aerospace sector in the country, through multi-layered storytelling and comprehensive stakeholder outreach

e4m Desk Jan 7, 2019 1:28 PM

Moksha Creative Services will craft the sports fashion brand's presence in the Indian market

e4m Desk Jan 2, 2019 12:57 PM

The mandate includes digital media marketing, social listening & ORM, digital content creation and SEO services

e4m Desk Jan 2, 2019 12:05 PM

Enormous will create Reliance Health Insurance’s new brand narrative and handle its subsequent launch in December 2018

e4m Desk Dec 27, 2018 6:17 PM

The agency will handle GoAir's entire digital media duties including SEO, SMO, and analytics

e4m Desk Dec 20, 2018 11:24 AM

The mandate was won following a multi-agency pitch

e4m Desk Dec 11, 2018 11:16 AM

The agency will be involved in user engagement, retention, acquisition and content discovery at its core

e4m Desk Dec 6, 2018 11:49 AM

The agency will manage the entire communication mandate including advertising, brand activation, digital and media

e4m Desk Dec 6, 2018 7:59 AM

The agency’s digital wing will be handling the entire digital mandate

e4m Desk Dec 4, 2018 2:08 PM

The win sees Zenith retain all its existing markets in EMEA, APAC and Latin America, and take on 11 new ones, including Canada, UK and USA

e4m Desk Dec 4, 2018 8:36 AM

Set against the backdrop of Rajasthan’s stunning cultural heritage, this esteemed festival has hosted nearly 2,000 speakers in the past decade

e4m Desk Nov 27, 2018 12:38 PM

The Mumbai-based consultancy will handle countrywide PR strategy and internal & external communication for the stationery division of Navneet Education

e4m Desk Nov 26, 2018 4:42 PM

The account was won following a media review which began in May this year

e4m Desk Nov 22, 2018 1:30 PM

VMLY&R India will manage the digital strategy and communication for the entire portfolio across Facebook, Twitter, and Youtube

e4m Desk Nov 13, 2018 2:13 PM

The 360-degree directive will include site branding, creative and media strategy, social media, SEO, ORM, mobile and content marketing, and search engine marketing (SEM) across digital platforms

e4m Desk Nov 12, 2018 5:16 PM

The agency would be responsible for developing the creative & social media strategy and undertaking the execution for all of Saaho’s initiatives online

e4m Desk Nov 12, 2018 2:52 PM

VMLY&R will be in charge of building a strategic approach for Oriflame India through social media channels

e4m Desk Oct 25, 2018 1:57 PM

Part of the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing the Search mandate (Paid & Earned) for HDFC Life Insurance

e4m Desk Oct 25, 2018 11:34 AM

The mandate entails strengthening the brand’s digital presence by building a distinct online personality and highlighting product offerings

e4m Desk Oct 18, 2018 12:51 PM

The agency will be responsible for driving and delivering the overall social media requirements of the group

e4m Desk Oct 17, 2018 9:06 PM

The account will be handled from the agency's Mumbai office

e4m Desk Oct 16, 2018 11:16 AM

Starcom India has been awarded the media duties of Ola, one of the world’s largest ride-sharing companies. Starcom will oversee the account's media planning and buying across both traditional and digital media. The business was won in a closely contested pitch, with various leading agencies in the fray.

Naziya Alvi Rahman Mar 6, 2018 8:55 AM

The campaign includes a strong media mix of print, radio, digital, OOH, television and cinema & a clear role has been given to each media vehicle

e4m Desk May 7, 2013 9:09 PM

Putting all speculations to rest, Airtel has moved its creative business to JWT India. Senior sources close to the development have confirmed the news to exchange4media. With this, Airtel has ended its 15-year relationship with Rediffusion Y&R. The Airtel account has been pegged at Rs 400 crore.

Pallavi Goorha Kashyup Aug 10, 2010 7:32 PM

In the wake of a multi-agency pitch, Reliance Communications has moved its media mandate to OMD and MEC. The wireless data and DTH part of the business has been awarded to OMD, while the wireless part, which includes voice and 3G, has been assigned to MEC. The incumbent on the business is Mudra Max. The total business is pegged at upwards of Rs 400 crore. Sanjay Behl, CEO, Reliance Big TV and Group Head - Brand & Marketing, Reliance Communications, has confirmed the development to exchange4media.

Noor Fathima Warsia Aug 3, 2010 7:23 PM

Neo Sports has decided to award the media mandate to GroupM’s Maxus. MEC was handling the media duties prior to this. Prasana Krishnan, COO, Neo Sports, has confirmed the development to exchange4media. Industry sources peg the business in the region of Rs 20-25 crore.

Khushboo Tanna May 26, 2010 9:24 AM

Kingdom of Dreams, The Great Indian Nautanki Pvt Ltd venture situated in Gurgaon (Delhi/NCR), has brought in Mud Pie to handle its advertising duties. Gcell Technologies has been chosen as the digital agency.

Preeti Hoon May 26, 2010 9:13 AM

It is learnt that Parle Products is reviewing the media duties for its complete portfolio and has invited media agencies to make presentations to get a fresh perspective on its media business. These presentations will be done on the basis of credentials. TME is the current media AOR on the business.

Tasneem Limbdiwala May 26, 2010 9:06 AM

Dentsu, Concept and Percept have been shortlisted for the final round of the pitch for the Unique Identification Authority of India (UIDAI) business. It may be recalled that UIDAI had called for a pitch earlier in May this year. Two agencies will be awarded the creative and media duties. Industry sources have pegged the account size at over Rs 100 crore.

Pallavi Goorha Kashyup May 26, 2010 9:04 AM

Mudra Connext, a unit of Mudra MAX (Integrated Communications Planning & Implementation) has been chosen to handle the media mandate for travel portal Travelguru. The account size is estimated at upwards of Rs 10 crore and the operations will be carried out of the agency’s Mumbai office.

Preeti Hoon May 17, 2010 5:26 PM

Pantaloon Retail, the prominent player of the organised retail sector has decided to move its media duties to Carat Media. The incumbent on the business is Insight. The account size is pegged in the region of Rs 35 – 40 crore

e4m Desk Jan 3, 2005 2:37 PM

Bharat Petroleum Corporate Ltd has decided on the agencies to take care of its Rs 40 crore advertising business. Around nine agencies were invited for the annual review and sources inform that the decision is in favour of Lowe Lintas, Saatchi & Saatchi and Euro RSCG.

e4m Desk Jan 3, 2005 1:17 PM

Bajaj Auto has opted for a campaign-led approach in its advertising. Consequently, it has called for creative ideas for the forthcoming campaigns of CT 100, Pulsar and Wave. While the decisions on the first two are taken, a word on Wave is still awaited.

e4m Desk Oct 30, 2004 8:09 AM