2020
At the e4m TV First conference, industry leaders discussed the integration and collaboration of Television and Digital media
Tanzila Shaikh Feb 1, 2024 4:55 PM
Highlights of the event was aired on Sunday, April 3, 2022, on the channel
exchange4media Staff Apr 1, 2022 1:59 PM
Expo 2020, which will run until 31 March 2022, invites visitors from all over the globe to join the making of a new world
exchange4media Staff Jan 4, 2022 2:51 PM
The industry dignitaries will focus on and discuss some of the most insightful topics relating to their respective domains starting 12 PM
exchange4media Staff Dec 10, 2021 9:01 AM
Take a look at some special moments captured through the evening
exchange4media Staff Dec 3, 2021 1:38 PM
Irani was the chief guest at the ceremony held to honour ITC Limited Chairman & MD Sanjiv Puri with the IMPACT Person of the Year, 2020 title
exchange4media Staff Dec 3, 2021 11:36 AM
Puri, IMPACT Person Of the Year 2020, sat down for a fireside chat with Dr. Annurag Batra, Chairman & Editor-in-chief, exchange4media Group & BW Businessworld
exchange4media Staff Dec 3, 2021 8:39 AM
The award is presented to a person or a group of people chosen by their peers in the industry for contributing in the domain of advertising, media and marketing
exchange4media Staff Nov 24, 2021 8:53 AM
In a letter to the social media giant, the committee said that it will focus on its role in curbing false and malicious messages that could cause disharmony in the society
exchange4media Staff Nov 2, 2021 8:09 AM
The Olympic 2020 medal winners will feature in the brand’s upcoming campaigns and on-ground initiatives
exchange4media Staff Oct 4, 2021 4:19 PM
Dream Sports will showcase the extensive opportunity that lies at the unique intersection of sports and technology
exchange4media Staff Oct 1, 2021 5:32 PM
The federation has requested the ratings agency to resume the release of TRP data to 'save the news broadcast industry from the brink of collapse'
exchange4media Staff Sep 24, 2021 9:59 AM
Experts say that staying relevant is an uphill battle for athletes since their screen time is relatively lower than other endorsers
Mansi Sharma Sep 16, 2021 8:57 AM
As per the data, airgun shooting player Manu Bhaker was the most visible Olympian on TV during the multi-sport event
exchange4media Staff Sep 4, 2021 8:13 AM
MPL Global Head of Communications Senjam Raj Sekhar walks us through the viral #FanBannJaaoge campaign crafted to drum up support for India's athletes
Mansi Sharma Aug 27, 2021 8:39 AM
The campaign also features an anthem saluting the spirit of the athletes
exchange4media Staff Aug 24, 2021 11:40 AM
Endeavours by brands in the wake of the Tokyo Olympics have helped veer conversations towards sports other than cricket
Nafisa Shaheen Aug 16, 2021 2:14 PM
The top two advertisers HUL and Reckitt together accounted for a 40% share of FMCG ad volumes on TV
exchange4media Staff Aug 16, 2021 9:02 AM
The data also noted that the Tokyo Olympics recorded 5.8 billion viewing minutes on TV
exchange4media Staff Aug 16, 2021 8:28 AM
The Tokyo 2020 Summer Paralympic Games, set to take place between 24 August and 5 September, will be the first time Eurosport broadcasts a global multi-sport event in India
exchange4media Staff Aug 11, 2021 2:50 PM
The updates are displayed across digital screens for travellers passing through the Chhatrapati Shivaji Maharaj International Airport (CSMIA), Mumbai
exchange4media Staff Aug 9, 2021 2:20 PM
Media reports say that while brands have long-term deals till the 2024 Paris Olympics, the government also has plans to rope in the winning athletes for public service campaigns
exchange4media Staff Aug 9, 2021 8:59 AM
The track-and-field athlete's endorsement fee is likely to double after winning gold at the Olympics, say experts
Tasmayee Laha Roy & Sonam Saini Aug 9, 2021 8:25 AM
Guest Column: Madhukar Kumar, Founder & Chief Strategist, Grey Cell Public Relations, dissects the recent controversy involving Domino's where the brand offered free pizzas to Olympian Mirabai Chanu
Madhukar Kumar Aug 6, 2021 1:39 PM
The council noted that the practice is a potential violation of the ASCI code as the ads could mislead consumers into thinking that the athletes endorse the products
exchange4media Staff Aug 6, 2021 8:50 AM
In a conversation with exchange4media, Rajiv Gopinath, CCO, Starcom tells us why Tokyo Olympics is a big opportunity for brands this year
Sonam Saini Aug 6, 2021 8:34 AM
The Olympian's success story won't be overnight, opines industry watchers, who say that Borgohain will have to build on her personal brand from here on
Mansi Sharma Aug 5, 2021 8:41 AM
Brands shouldn’t be blatantly riding on the success of players who they are not sponsoring or partnering with, experts opine
Mansi Sharma Aug 5, 2021 8:29 AM
Ad volumes decreased by 40% in UEFA EURO 2020 compared to the tournament's 2016 numbers
Sonam Saini Jul 30, 2021 10:39 AM
Industry watchers discuss whether Chanu’s brand value will shoot up post her win in Olympics
Misbaah Mansuri Jul 29, 2021 8:31 AM
EURO 2020 attracted more than 3 times the viewers of EURO 2016, claims the network
exchange4media Staff Jul 28, 2021 1:30 PM
As part of the agreement, Amagi will deploy its cloud playout platform, Amagi CLOUDPORT, and live sports/news automation solution, Amagi LIVE, to create Olympic Channel’s live coverage in UHD
exchange4media Staff Jul 26, 2021 12:21 PM
There's a lot to gain from the sporting extravaganza for brands and athletes alike, say industry watchers
Mansi Sharma Jul 26, 2021 9:13 AM
A medley of ways in which brands extended support to the Indian contingent
exchange4media Staff Jul 23, 2021 8:31 AM
Carrying on from Rio 2016, Rukna Nahi Hai is the war cry as Team India looks set to do the country proud on the big stage
exchange4media Staff Jul 20, 2021 3:44 PM
The campaign, featuring boxers MC Mary Kom & Vikas Krishan Yadav and table tennis player Manika Batra, pays rich tribute to athletes’ resilience & determined spirit to succeed against all odds
exchange4media Staff Jul 17, 2021 6:00 PM
The panellists include former Olympics athletes and sports legends like Anju Bobby George, Srikanth Kidambi, Abhinav Bindra, Vijender Singh, and Somdev Devvarman, and seasoned journalists
exchange4media Staff Jul 15, 2021 5:18 PM
The platform claims to have garnered a rise in viewership with matches like Portugal vs Germany, Croatia vs Spain, France vs Switzerland, and England vs Germany from the playoff stage
exchange4media Staff Jul 8, 2021 7:29 PM
The court called the challenge by the Facebook India chief as “premature”
exchange4media Staff Jul 8, 2021 5:43 PM
Experts say advertisers are keen on picking up sporting properties. T20 World Cup, which is three months away, already has five big partners on board
Sonam Saini Jul 8, 2021 8:55 AM
Films will feature eminent personalities such as Kiren Rijiju and General Bipin Rawat
exchange4media Staff Jul 2, 2021 1:31 PM
'Punishing Signal' by FCB Interface is one of the most shortlisted campaigns thus far
exchange4media Staff Jun 21, 2021 6:52 AM
Netizens are all praises by the moment marketing spot by the adhesive brand
exchange4media Staff Jun 17, 2021 6:33 PM
Industry leaders think the footballer's disrespect towards the event's sponsor was in poor taste, adding that it may not impact Coca Cola’s image or sales significantly
Mansi Sharma Jun 16, 2021 8:39 AM
When compared to the same period last year, ad volumes saw sizeable growth in April-May 2021 given the industry was better prepared to run their business in a lockdown-like situation
Tasmayee Laha Roy Jun 7, 2021 8:03 AM
The campaign will roll out beginning today, airing on television in Europe, the Middle East, Southeast Asia and China, and around the world on Facebook, Instagram and YouTube
exchange4media Staff Jun 1, 2021 3:04 PM
With an aim to support the Indian contingent at Olympics Games Tokyo 2020, the campaign has been conceptualized and created in-house by the SPSN team
exchange4media Staff May 31, 2021 4:09 PM
With IPL suspension, the property will be a good value proposition for brands but it will also be limited to young male audiences from metros and the football-crazy states, opine experts
Javed Farooqui May 24, 2021 8:36 AM
