At the e4m TV First conference, industry leaders discussed the integration and collaboration of Television and Digital media
Highlights of the event was aired on Sunday, April 3, 2022, on the channel
Expo 2020, which will run until 31 March 2022, invites visitors from all over the globe to join the making of a new world
The industry dignitaries will focus on and discuss some of the most insightful topics relating to their respective domains starting 12 PM
Take a look at some special moments captured through the evening
Irani was the chief guest at the ceremony held to honour ITC Limited Chairman & MD Sanjiv Puri with the IMPACT Person of the Year, 2020 title
Puri, IMPACT Person Of the Year 2020, sat down for a fireside chat with Dr. Annurag Batra, Chairman & Editor-in-chief, exchange4media Group & BW Businessworld
The award is presented to a person or a group of people chosen by their peers in the industry for contributing in the domain of advertising, media and marketing
In a letter to the social media giant, the committee said that it will focus on its role in curbing false and malicious messages that could cause disharmony in the society
The Olympic 2020 medal winners will feature in the brand’s upcoming campaigns and on-ground initiatives
Dream Sports will showcase the extensive opportunity that lies at the unique intersection of sports and technology
The federation has requested the ratings agency to resume the release of TRP data to 'save the news broadcast industry from the brink of collapse'
Experts say that staying relevant is an uphill battle for athletes since their screen time is relatively lower than other endorsers
As per the data, airgun shooting player Manu Bhaker was the most visible Olympian on TV during the multi-sport event
MPL Global Head of Communications Senjam Raj Sekhar walks us through the viral #FanBannJaaoge campaign crafted to drum up support for India's athletes
The campaign also features an anthem saluting the spirit of the athletes
Endeavours by brands in the wake of the Tokyo Olympics have helped veer conversations towards sports other than cricket
The top two advertisers HUL and Reckitt together accounted for a 40% share of FMCG ad volumes on TV
The data also noted that the Tokyo Olympics recorded 5.8 billion viewing minutes on TV
The Tokyo 2020 Summer Paralympic Games, set to take place between 24 August and 5 September, will be the first time Eurosport broadcasts a global multi-sport event in India
The updates are displayed across digital screens for travellers passing through the Chhatrapati Shivaji Maharaj International Airport (CSMIA), Mumbai
Media reports say that while brands have long-term deals till the 2024 Paris Olympics, the government also has plans to rope in the winning athletes for public service campaigns
The track-and-field athlete's endorsement fee is likely to double after winning gold at the Olympics, say experts
Guest Column: Madhukar Kumar, Founder & Chief Strategist, Grey Cell Public Relations, dissects the recent controversy involving Domino's where the brand offered free pizzas to Olympian Mirabai Chanu
The council noted that the practice is a potential violation of the ASCI code as the ads could mislead consumers into thinking that the athletes endorse the products
In a conversation with exchange4media, Rajiv Gopinath, CCO, Starcom tells us why Tokyo Olympics is a big opportunity for brands this year
The team won a bronze medal after a 41-year gap
The Olympian's success story won't be overnight, opines industry watchers, who say that Borgohain will have to build on her personal brand from here on
Brands shouldn’t be blatantly riding on the success of players who they are not sponsoring or partnering with, experts opine
Ad volumes decreased by 40% in UEFA EURO 2020 compared to the tournament's 2016 numbers
Industry watchers discuss whether Chanu’s brand value will shoot up post her win in Olympics
EURO 2020 attracted more than 3 times the viewers of EURO 2016, claims the network
As part of the agreement, Amagi will deploy its cloud playout platform, Amagi CLOUDPORT, and live sports/news automation solution, Amagi LIVE, to create Olympic Channel’s live coverage in UHD
There's a lot to gain from the sporting extravaganza for brands and athletes alike, say industry watchers
A medley of ways in which brands extended support to the Indian contingent
Carrying on from Rio 2016, Rukna Nahi Hai is the war cry as Team India looks set to do the country proud on the big stage
The campaign, featuring boxers MC Mary Kom & Vikas Krishan Yadav and table tennis player Manika Batra, pays rich tribute to athletes’ resilience & determined spirit to succeed against all odds
The panellists include former Olympics athletes and sports legends like Anju Bobby George, Srikanth Kidambi, Abhinav Bindra, Vijender Singh, and Somdev Devvarman, and seasoned journalists
The platform claims to have garnered a rise in viewership with matches like Portugal vs Germany, Croatia vs Spain, France vs Switzerland, and England vs Germany from the playoff stage
The court called the challenge by the Facebook India chief as “premature”
Experts say advertisers are keen on picking up sporting properties. T20 World Cup, which is three months away, already has five big partners on board
Films will feature eminent personalities such as Kiren Rijiju and General Bipin Rawat
The total viewing minutes increased by 173% over 2016
'Punishing Signal' by FCB Interface is one of the most shortlisted campaigns thus far
Netizens are all praises by the moment marketing spot by the adhesive brand
Industry leaders think the footballer's disrespect towards the event's sponsor was in poor taste, adding that it may not impact Coca Cola’s image or sales significantly
When compared to the same period last year, ad volumes saw sizeable growth in April-May 2021 given the industry was better prepared to run their business in a lockdown-like situation
The campaign will roll out beginning today, airing on television in Europe, the Middle East, Southeast Asia and China, and around the world on Facebook, Instagram and YouTube
With an aim to support the Indian contingent at Olympics Games Tokyo 2020, the campaign has been conceptualized and created in-house by the SPSN team
With IPL suspension, the property will be a good value proposition for brands but it will also be limited to young male audiences from metros and the football-crazy states, opine experts