How TV news should diversify beyond ads to thrive in 2026
With strong viewership across regional and rural India, TV news is poised to unlock new revenue opportunities
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Karen Ngui to exit as Head of Group Strategic Marketing & Communications at DBS Bank
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
Why are news channels tuning into live concerts?
News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts
FMCG marketers gear up for higher ad spends in 2026—with a reworked playbook
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
Havas unveils global LLM portal AVA
The announcement was made at CES 2026
India’s media & entertainment sector projected to expand to Rs 3.07 trillion by 2027: TRAI
According to TRAI Annual Report 2024–25, the country has approximately 60 million cable TV households, around 2 million HITS subscribers, and 56.92 million active DTH subscribers as of 31 March, 2025
India’s digital ad boom is real — but so is its ₹12,000 crore efficiency gap
At the recent e4m Confluence event, Channel Factory unveiled its Media Misalignment Report 2025, a deep dive into how contextual inefficiencies are draining digital ROI
Meta’s Chief AI scientist Yann LeCun to move on after 12 years
Yann LeCun has said he will be starting a company to continue the Advanced Machine Intelligence research programme
Disney+ launches festive campaign championing ‘A Lifetime of Great Stories’
Disney+ unveils its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP.
Cricket To Commerce
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
Walt Disney reports $107M drop in linear network income due to Star India restructuring
Star India had contributed $84 million to the segment in the same quarter last year, and its absence this year also pushed international operating income down to $(33) million from $52 million
Enormous Brands gets Joy Chauhan as its fractional CMO
Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson
Mario Muredda named Global CEO of Ogilvy Health 2
This transition follows Kim Johnson's decision to pursue new opportunities after three successful years as Global CEO of Ogilvy Health
Ayushmann Khurrana breaks down the concept of a 'gentleman' with The Man Company
Ayushmann Khurrana has also booked 400% returns on his angel investment in the men's grooming company
GroupM's Zuzanna Gierlinska joins MiQ as Chief Commercial Officer
Prior to joining MiQ, Zuzanna Gierlinska was with GroupM Nexus as Chief Solutions Officer
Remembering Rituparno Ghosh: The ad genius who connected brands to Bengal’s soul
On his 61st birth anniversary today, e4m pays tribute to the legacy of Rituparno Ghosh, who was renowned not only as a celebrated filmmaker but also as a brilliant advertising veteran
Mansi Khanna named COO of Dr. Reddy's and Nestle Health Science
Mansi Khanna was earlier Nestle’s Category Marketing Manager-Dairy
IMPACT Top 30 Under 30, 2024 jury meet today
A high-powered jury led by Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman, McCann APAC, is set to finalize the 30 young achievers from the agency ecosystem
Gigi Hadid is the face of Rabanne's Million Gold for Her
The campaign by Mert Alas and Manu Cossu has been set to Beyonce's 'Pure/Honey'
Mimi Deb named COO of Madison Media Plus
Mimi Deb has over 25 years of experience in the media and communications industry and will also head Madison Media’s Delhi branch
Best ads of the week: Swiggy Instamart’s Rakhi tie-up, Greenpeace’s race to end plastics
Here’s a roundup of all the commercials we loved in Week 3 of August
News channel Live Times makes its debut
The channel was launched by Uttar Pradesh CM Yogi Adityanath
Weber Shandwick names Marianna Ruiz as CCO - Creative Growth for North America
Prior to this, Marianna Ruiz was with Edelman as EVP, Executive Creative Director.
News channels gain ground in ad vol, narrow gap with GECs
As per a TAM AdEx report, while the ad volume share of GECs was 30% from Jan to June 2024 same as the previous H1, news channels had a share of 27% in H1 2024, up by 2% from 25% in H1 2023
McCann Worldgroup names Ankit Vohra as National Planning Director
Vohra joined McCann Worldgroup for a second stint in September 2022
Marketing industry mourns loss of Sakshi Jain
Sakshi Jain, who was the AVP for Revenue at Channel Factory, had an illustrious career in media and advertising, spanning 25 years
Britannia Milk Bikis and Talented collaborate for Tamil Nadu campaign
The campaign uses AI to generate stories in Tamil for kids
‘Publicis India wants to be the go-to agency for both legacy brands & young businesses’
Aman Mannan and Shitu Patil, Joint National Creative Directors, Publicis India, talk to e4m about their new roles, the agency’s vision, the trends in the ad industry and more
Pitch CMO Summit 2024 to host sessions to challenge conventional marketing wisdom
The Pitch CMO Summit - Bengaluru 2024 will be hosted on Friday August 23
Dr Annurag Batra hosts India jury round of prestigious International Emmy Awards 2024
The event was held in New Delhi on August 18, 2024
Golin promotes Shouvik Prasanna Mukherjee to EVP, Global Creative Innovation
Mukherjee will be responsible for creating new products and proprietary solutions that in turn will spur growth for clients, the agency and the industry
DPOs to meet TRAI over broadcasters' channel bouquet discount as existential fears mount
DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes broadcasters push unwanted channels to customers
Pilgrim gets Rashmika Mandanna as ambassador for hair care range
Rashmika features in a new brand campaign that goes with the tagline ‘The Secret is in the Mix’
e4m IDMA 2024: Britannia bags gold metal for its Marie Gold campaign
The brand won the metal for its ‘Britannia Marie Gold My Start-Up Show: Reigniting Entrepreneurial Dreams of Every Homemaker’ campaign
Prasar Bharati OTT: Hindi news, music & movie channels apply; big players may stay away
Experts, however, say Prasar Bharati’s OTT raises significant concerns for DPOs, as the move to offer free registration & revenue sharing could disrupt the industry and negatively impact rev streams
Priyanka Chopra Jonas and Max Factor unveil 'What’s Your X' campaign
The campaign transcends makeup, celebrating qualities that make someone unique
Noise film with Virat & Taapsee encourages all to embrace voices that fueled their success
Conceptualized in-house, the campaign emphasizes that the interplay between internal and external noise is essential to personal growth
Perfect pairing for cozy rainy days: Britannia Good Day Butter launches billboard campaign
Conceptualized & executed by Coral Media & McCann, the campaign is live in Delhi, Gurgaon, and Kolkata
Vishal Chadha appointed COO of Bajaj Electricals’ Consumer Products Business
Vishal Chadha has more than 28 years of experience across organisations such as Britannia, Nokia, Snapdeal and Kohler
Britannia Industries rejigs leadership team, Manoj Balgi & Vinit Mahadevan get new roles
Vinay Singh Kushwaha, Chief Technical and Strategy Officer of the company, retires today
Parle, Britannia, Amul among most chosen in-home brands in 2023: Kantar
95-year-old Indian biscuit brand Parle secures title of top global billionaire brand
India has 393 news channels & 3,700 digital news publishers: Govt
The information was shared by the govt in the Rajya Sabha
Informa acquires Cannes Lions Festival owner Ascential
The deal, as per news agencies, is worth 1.2 billion pounds
Channel Factory hires three senior executives
Industry vets from AB InBev, Microsoft, Merkle, and more appointed to Global Chief Marketing Officer, Global Chief Product and Technology Officer, and Senior Vice President of Media Solutions roles
‘Placing digital ads with misaligned content can impact brand perception’
Chirag Bhatia, MD - India for Channel Factory, spoke at the e4m TechManch conference on the ‘illusion of low-cost CPM’
Times Network, Britannia & Mindshare partner for ‘Cheeseitup.in’
‘Cheeseitup.in’ is an innovative content destination to enhance cheese awareness in India
Budget 2024: How are news channels gearing up?
From real time analysis to citizen’s reactions, news channels are all set to provide in-depth information to their viewers on Union Budget day
For this Budget coverage, our goal is to identify issues govt should address: Shereen Bhan
As CNBC-TV18 celebrates its 25th anniversary of budget coverage, e4m spoke to Shereen Bhan, Managing Editor, CNBC-TV18, about the line-up this year, and more
Netflix to premiere docu on SS Rajamouli on Aug 2
The documentary has been directed by Raghav Khanna
India's first sustainability-focused magazine Mosaic launched
Dr. Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, was the special guest at the event