Is the BFSI sector breathing Bharat?
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
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MIB minister Ashwini Vaishnaw inaugurates India’s 500th community radio station
Apna Radio 90.0 FM was inaugurated at IIMC Aizawl
dentsu's Sapna Arora steps down
Sapna Arora was Chief of Client & Solutions at dentsu
apna.co new campaign urges job seekers to get proactive
The campaign features Naveen Kasturia, known for his role in TVF Pitchers
Digital Refresh Networks ropes in Swapna Nair as National Account Director
Nair was previously Vice President - Brands / Account Management at Tonic Worldwide
Collaborating like a Wow! Why brands are drawn to viral sensations
Riding on these trends is a good way for brands to maintain relevance, say experts, but viral meme sensations aren't trained influencers and can backfire for the brand
Indian adland and UN Women take on gender stereotypes in advertising
The #YouDontSeeMe campaign was launched by the Unstereotype Alliance, a collaborative platform convened by UN Women
Google's Sapna Chadha elevated to VP of SEA and South Asia Frontier
In her new role, Chadha will lead the business growth, strategy, and operations in this region
Sapna Arora named Chief Client Officer of Dentsu India
She will report to Rob Gilby, CEO of APAC
How marketing is key in consumer decision-making, simplifying choices & building trust
Guest Column: Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, writes people who have a good customer experience with a brand are more likely to stick
Interbrand names Satish Krishnamurthy as Chief Strategy Officer
While Ameya Kapnadak will take on as Chief Growth Officer & Head of Consulting, Payal Shah is Strategy Director, and Rahul Bansal will be Strategy Director & Head - Brand Economics
CaratLane’s new film celebrates the spirit of its workforce
The rap anthem stars company employees in their natural element
Shyam Steel launches their new campaign ‘Apna Ghar’
The campaign features Olympic medallists Lovlina Borgohain and Manpreet Singh along with Bhojpuri actors Pawan Singh and Harshika Poonacha
The power to demolish the inner gremlins is within yourself: Sapna Chadha
Sapna Chadha, Vice President, Marketing, India & South East Asia, Google, writes, “The worst thing in the world is to let self-doubt be the thing that holds women back”
Search is revealing a gender divide — what does that mean for brands?
Guest Column: Sapna Chadha, VP, Marketing-India, SE Asia & S Asia, APAC, and Jess Duarte, Insights Lead, Think with Google APAC, write what the Google Search results reveal about gender divide
2021 saw a rise in reliance on search: Sapna Chadha
With Google releasing Year in Search report, Sapna Chadha, VP, Marketing-India, SE Asia & S Asia, Google Asia Pacific, spoke to e4m about relevance of search, India’s digital transformation & more
Mindshare North bags businesses wins across consumer internet & data tech verticals
The agency sees good start to the year with several business wins like Apna.com, Launch My Career and WinZo
'54% of sellers look for value and convenience when choosing a platform'
Sapna Arora, CMO, PRO and Regional Brand Head, OLX India, spoke about OLX’s recent TVC campaign ‘Price nahin, surprise milega’ that focuses on the proposition of ‘best price’
Rahul Deorah joins apna.co to lead marketing
His last stint was with Urban Company
Rahul Deorah to head Marketing at apna.co
In Deorah's last role at Urban Company, he worked on the company’s GTM strategy & execution across India, UAE and Singapore
The Unstereotype Alliance: Industry leaders on need for evolved portrayal of women in ads
A panel of the industry's brightest female minds discusses why advertising today needs to realistically reflect the changes in the world and challenge stereotypes
90% of India's new internet users consume content in their mother tongue: Sapna Chadha
Sapna Chadha, Senior Marketing Director, Google India and Southeast Asia, discusses India's digitization and the story it tells about the country's progress and ambition
Standing for great journalism: 20 years of Aaj Tak 'Sabse Tez'
Here’s what marketers and agency heads have to say about Aaj Tak’s new campaign
How the IPL broadcast breathed new life into India’s pandemic-struck economy
With brands cashing in on the record-breaking TV viewership during last year’s IPL, the tournament’s broadcast proved to be a turning point for the Indian M&E sector post the COVID setback
There’s a clear market shift towards vernacular & digital advertising: Sapna Chadha
Sapna Chadha, Senior Director of Marketing for SEA & India, Google, talks about YouTube’s first-ever regional language Ads Leaderboard
Ogilvy India & ITC Savlon take up Mission #NoHandUnwashed
The campaign launched to mark Global Handwashing Day tells foot artist Swapna Augustine’s inspirational story to create awareness about hygiene
Vodafone-Idea: How a court verdict boosted marketing spends
With the AGR reprieve in hand, the brand is all set to make the most of IPL’s reach that marketers say will help reposition itself
eBay IN-CBT launches 'Export Apnao, Business Badhao’ campaign
Conceptualised by Clevertize, the ad film highlights the challenges that Indian sellers face
Key for brands to come across as authentic, rather than opportunistic: Sapna Chadha
Chadha, Senior Country Marketing Director, Google India and Southeast Asia, spoke about digital’s impact on culture and consumer behaviour
e4m e-TechManch 2020 Day 1: Experts to present insights & innovative ideas for digital era
Part one of the two-day virtual conference is set to take place today on August 27
Google's Sapna Chadha to be keynote speaker at e4m e-TechManch 2020
At the Digital Virtual Conference, Chadha, Senior Country Marketing Director, Google India and Southeast Asia, will speak about digital impact on culture and consumer behaviour
Nuances of brand communication during a crisis: Sapna Arora, OLX
Guest Column: Sapna Arora, CMO of OLX India, says brands should weigh every piece of communication they undertake & evaluate its necessity during times of crisis
DAN e4m Conference: ‘Creativity & performance marketing need to go hand in hand’
The DAN e4m Digital Advertising Conference saw industry experts share insights during the Mad Men versus Math Men panel discussion