Cannes has always been the place to interact and share lovely stories
Guest Column: Abhik Santara, Founder, Atom Network, shares his experiences from the Cannes Lions festival
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Atomberg partners with Harsha Bhogle in new TVC
The two-film campaign is based on the theme of theme of ‘What a Fan!’
Madison Media Alpha and PMG set up Atomberg's partnership deal with BCCI
The deal will begin in 2024 and will cover all major BCCI events until 2026
Atomberg becomes official partner to BCCI for the national teams' home matches
The association between Atomberg and BCCI will last till June 2026
^ a t o m network launches ^ a t o m Consult
For this new outfit, ^a t o m Network and G-S-D Consulting have come together to focus on ‘growth as a service’
Cannes Lions: Inside ^ a t o m network’s - The EmerJersey and The D Series Project
Abhik Santara, CEO & Director, ^ a t o m network, and Yash Kulshresth, Chief Creative Officer, ^ a t o m network, share why their entries stand a good chance at the festival of creativity
With cricket on TV, our business has grown 2x, gained disproportionate reach: Arindam Paul
Arindam spoke about how cricket on TV delivered a lower cost of reach than other mediums, gave instant reach build up and significantly drove up brand, business and distribution metrics
Atomberg applauds 'upar waala' in new campaign for fans
The twins Atom and Berg are back in the new campaign, talking about the looks and energy-saving features of Atomberg fans
Atomberg’s DVC for mixer grinder talks about its speed range
The film shows a jugalbandi between a young couple, where the husband shows off his beatboxing moves and the wife replies using her mixer grinder Atomberg MG 1
ET Medialabs bags digital mandate for Atomberg
As per the mandate, ET Medialabs will help the brand to streamline and strategise its digital presence across platforms
Web 3.0 is your new marketing vertical, not just a PR gimmick
Guest Column: Yash Kulshresth, Chief Creative Officer, ^atom network, shares a few journey starters for Web 3.0
‘Friend in Need’ becomes Reliance General Insurance’s brand mantra in new campaign
Created by ^ a t o m network, the #CarKaYaar campaign highlights RGICL's promise of always taking care of its customers and their cars
Diya Mirza calls out toxic home care brands in ad for Beco
The campaign is designed and created by ^ a t o m Network
Reliance General Insurance initiates conversations on PCOS
The multimedia campaign, #TheNotSoUsefulRange has been conceptualised by ^ a t o m network
If you don't have a great boss, you need Setu Eyemax, says new ad by Atom for the brand
The campaign #AankhonKaInsurance addresses common WFH ailments that impair the eyes due to long work hours
SETU names ^ a t o m network as strategic & creative partner
The agency won the account following a multi-agency pitch
^ a t o m bags integrated brand mandate for Reliance General Insurance
The agency will manage the entire product portfolio of RGI that consists of brand strategy, creative, digital & social media planning, and buying
Independent agency ^atom is now part of by The Network
At by The Network, ^atom will be the exclusive partner representing India and South Asia
Atom wins creative communication mandate of Mahindra’s Krish-e
The account will be managed from the agency’s Mumbai office
Tanishq issue: Why make KYC mandatory for social media
Guest Author: Abhik Santara, Director & CEO, Atom Network, writes that by introducing a stringent KYC system, social media can hold accountable abusive, nameless trolls who foment hate
Chimp&z Inc wins creative & media planning mandate of GreyAtom
The agency will render digital communication and creative design solutions to enhance the brand’s performance marketing
Rosatom moves to united brand
While preserving their names and unique identity, organizations of the Russian nuclear industry will get unified logos based on the trademark of the State Atomic Energy Corporation Rosatom
Davinta Financial Services appoints atom network as Agency on Record
The agency has been appointed by Davinta Financial Services after a multi-agency selection process
atom, India’s first ad agency launched during lockdown, wins three new accounts
Within two months of its launch, ^atom has bagged three integrated accounts - Lifology, Ezee products and Ahimsa Trust
India’s first ad agency launched in the times of COVID-19
IMPACT's Neeta Nair speaks with Abhik Santara, ex-President, Mumbai and Kolkata at Ogilvy on the launch of his agency ^ Atom