Brand lead of Bacardi Ashish Jha shares with e4m the brand’s growth story, creating presence on social media along with on-ground events, and more
Prior to this, Monojit Mukherjee was Chief Corporate Affairs Officer at United Breweries Limited (Heineken India)
Previously, Mahesh Kanchan served as the CEO of Del Monte Foods India
Dev, Category Lead- Global Whiskies, Bacardi India, tells e4m about the alcoholic beverage industry trends, experiential marketing and more
Ayaesha Gooptu, Head of Domestic Spirits at Bacardi India talks about Legacy Collective, the insights into this initiative, building legacy, the importance of storytelling and more
The film celebrates the spirit of homegrown brands in the country
She will be staying in India to take on a new role within an Indian company
The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth
Golikeri succeeds Sanjit Randhawa who moves to a new role with Bacardi in Dubai
Zeenah Vilcassim, Director-Marketing, Bacardi India, shares company's future plans and more
She will be based out of the company’s Gurugram head office
Both mentors will be collaborating on two separate tracks with these artists and guide them through the journey
Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies
This season will see 2 incredible tracks & videos being launched by the winning artists, co-created with their respective mentors Nucleya and Vidya Vox
Anmol Gill, Head of Customer Marketing, Bacardi gives us insights into the brand's consumer connect initiative held globally on Founder’s Day every year
A look at how Bacardi became synonymous with great music experience in India by partnering with the right kind of musicians to advocate their brand message