The EY M&E report notes that 95% of respondents had taken some precautions regarding the placement of ads in unsafe environments/ platforms

Sohini Ganguly Mar 6, 2024 2:20 PM

Sushant Chopra, an expert in digital ad space and Director of Sales (North) at Hybrid India, shares how AI-driven contextual targeting leads to brand safety in online advertising ecosystems

e4m Staff Feb 28, 2024 1:44 PM

Experts say it's a wild ride as brands struggle to keep their good names intact in the unpredictable world of social media algorithms

Sohini Ganguly Dec 8, 2023 9:01 AM

Through our policies, products, and partnerships, we’re already seeing progress happen, and we’ll continue to invest in brand safety to make Twitter a safer place for all

Twitter Marketing india Dec 15, 2021 9:02 AM

Experts to discuss the challenges advertisers are facing with the proliferation of digital media channels/platforms & explore the best practices in ensuring brand safety

exchange4media Staff Jun 16, 2021 8:42 AM

Media Rating Council (MRC) is a United States-based non-profit organisation that manages accreditation for media research and rating purposes

exchange4media Staff Feb 10, 2021 5:23 PM

Guest Column: Pankaj Sharma, Country Head of MGID, India, discusses in detail the steps taken to ensure keeping a brand’s reputation safe when they advertise online

Pankaj Sharma Jan 28, 2021 8:43 AM

OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts

Javed Farooqui Jan 6, 2021 8:38 AM

An advantage that OTT platforms have over other online video streaming platforms is brand safety as the content that goes live on OTT platforms is already checked

exchange4media Staff Jun 18, 2020 6:06 PM

John Montgomery, Global Executive Vice President of Brand Safety, GroupM, spoke to exchange4media Editor Naziya Alvi Rahman on the changes brought about by COVID-19, news & advertising and much more

Naziya Alvi Rahman Jun 12, 2020 8:18 AM

The report highlights social, technological and political factors that will impact brand safety in future

exchange4media Staff Jun 10, 2020 6:33 PM

Offering holistic ad-fraud elimination and brand safety analytics to brands across 14 countries help them take real-time actions saving millions

exchange4media Staff Mar 3, 2020 3:43 PM