From an “underarm ambassador” at the U.S. Open to mayonnaise-scented fragrances, the CPG marketer sees sports as a diversifying sandbox.
Mitram is a journalist-turned Brand Communication Strategist and an independent PR Consultant
Guest Column: Industry head Vidhu Sagar writes on the changing world of retail media advertising and why it should be part of brand strategy
George, CEO, Bisleri International, delivered a special address on 'Strengthening Brand Love' at the e4m Pitch CMO Summit 2022
Guest Column: Neha Chauhan, Brand Strategy Partner, Arc. Worldwide, shares some great examples on how brands across categories have outrun the price war
Guest Column: Priyanka Kheruka, the Brand Head at Borosil, looks back at the company's transformational journey led by innovation and adaptation
The mandate includes managing corporate brand strategy, digital and creative for GBKC Global and both its verticals, GBKC Fashions, and GBKC ATT
The agency will manage the entire product portfolio of RGI that consists of brand strategy, creative, digital & social media planning, and buying
Varma, CMO, Future Generali India Insurance, revealed that more than 23% surge in search for health insurance makes Google even more central to the company's media planning objectives
With its brand purposing and strategy expertise, WolfzHowl will create an in-depth consumer connect and high recall for Tea Valley
The mandate includes both traditional and digital media as well as creative and strategy for the brand
The account will be serviced from the agency's Bangalore office
Industry watchers opine that most ads, this year as well, lack conviction and sincerity as they are merely lofty pronouncements and big promises
The new offer will provide new and existing clients with innovative and integrated solutions
The agency will also be responsible for new product launches, brand strategy and amplification customised for the Indian market
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021
This 300-seater office includes multiple open spaces for ideas to flow freely, and striking thinkpods for thoughts to cultivate
As part of the mandate, the agency will develop a competitive and brand marketing strategy for Naga foods while optimising their media spends
Tarun Menon - AVP Marketing - Brand Strategy & Creative, Urban Company, talks about how the company is navigating the COVID-19 crisis
The social media platform has created unique brand experiences, bringing brands closer to their audiences
Dan Brown, who joins VMLY&R from McCann, has been appointed as Senior Strategist
Havas Media will be tasked with driving ACC Cement's brand strategy and marketing initiatives
Khanduja joined the company in February 2017 and now plans to begin his own entrepreneurial venture
The partnership was forged with the belief that new thinking, specialised know-how and collaborations are the future of brand strategy solutions
The first phase of the association will include a marketing campaign targeted pan India across Tier 1 and Tier 2 cities across online and offline media