If you're not in the experience business, you're not in business: Ravi Santhanam, HDFC
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
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'Value is simply the depth of relationship a brand has with its customer'
At the report launch of Kantar BrandZ's Top 75 Most Valuable Indian Brands, Shashi Sinha, Subhash Kamath, Kartik Sharma and Prasun Basu shared nuggets of wisdom for brand building in the digital world
Brands must not ignore the power of brand equity: Kantar BrandZ report
As per the report, brands have bounced back from the pandemic to increase their value; TCS emerges as ‘India’s Most Valuable Brand’
Amazon, Asian Paints, Tata Tea, Zomato, among 'Most Purposeful Brands' In India: Report
The analysis by Kantar’s BrandZ India also revealed that perceptions of a brand’s purpose and its ability to ‘make people’s lives better’ are crucial to establishing a brand’s meaningful quotient
Tech companies dominate Kantar BrandZ's list of most valuable global brands
US brands account for 56 of the Top 100 brands, with Amazon and Apple leading the way
Businesses need to get very close to their consumers: David Roth
Roth, CEO - The Store WPP, EMEA and Asia & Chairman of BrandZ, says investment in technology and a direct relationship with consumers will accelerate the businesses in next two years
HDFC Bank tops BrandZ Top 75 ranking for 7th straight year
The report released by WPP & Kantar said that the total value of the BrandZ India Top 75 fell by 6 per cent in 2020, shedding $13 billion in value for a total brand value of $215.608 billion
BrandZ Report: Amazon is world's most valuable brand, Facebook brand value down 7%
Instagram saw 47% growth in its value and TikTok enters list of Top 100