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'Friends Like Family' will feature stories around Indian weddings, is being produced by Lucifer Circus and Masaba Gupta
e4m Staff Jun 19, 2024 11:54 AM
Piali Dasgupta held the role of Senior Vice President - Marketing and Communication at the organisation
e4m Staff Apr 5, 2024 11:53 AM
The ad features Yashraj Mukhate and Rupa Patel who reprised her role in 'Saath Nibhana Saathiya' as Kokila Ben
According to the latest report by Media Partners Asia, advertising contributed 51% to online video revenues in 2023 and is projected to grow to 54% by 2028
The announcement comes as WPP creative agencies Wunderman Thompson and VMLY&R unify to create VML
e4m Staff Dec 19, 2023 11:38 AM
The scope of the mandate will include creating cornerstone campaigns for the brand, including ATL, BTL, and Digital
exchange4media Staff Jul 10, 2023 1:28 PM
The report examines major shifts and outlines best practices in investment strategies
exchange4media Staff Mar 10, 2023 12:51 PM
Gaurav Chanana, Founder & Producer, Lucifer Circus, takes us through the production house's four-year journey, his views on the ad film industry and the campaigns that are close to his heart
Anjana Naskar Jan 25, 2023 8:40 AM
Piali Dasgupta of Columbia Pacific Communities, which builds senior living facilities, speaks to e4m about the 60-above demographic and what kind of marketing works for them
Nilanjana Basu Sep 29, 2022 3:41 PM
Rishi Bedi, Managing Director, Asia Pacific, InMobi, writes on how storytelling based on innovation, intelligence, and creativity is a must for brands
exchange4media Staff Jun 22, 2022 8:41 AM
Luke Speers has been promoted as Chief People Officer, APAC while Paul Koppelman is the new Chief Financial Officer, APAC
exchange4media Staff May 9, 2022 11:55 AM
The #TakeThree campaign has been conceptualised against the backdrop of the receding third Covid wave and the new vaccination drive for the third dose
exchange4media Staff Feb 21, 2022 1:03 PM
From FreshToHome to MamaEarth and Swiggy to Westside, brands have created enough moments through their campaigns for people to celebrate love
exchange4media Staff Feb 12, 2022 8:39 AM
The editorial hires at CNN International Asia-Pacific include Sarita Harilela, Nicola Careem, Irene Nasser and Alex Stambaugh
exchange4media Staff Nov 12, 2021 12:06 PM
Rajput has been associated with Discovery for over seven years as SVP & Business Head Sports business, Head Affiliate Sales and Product Distribution
exchange4media Staff Oct 18, 2021 1:59 PM
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes why everyone -- from the brands to audience -- wins when advertising becomes progressive
Piali Dasgupta Oct 2, 2021 8:13 AM
It further stated that Asia Pacific will have 69.8 crore SVOD subscriptions by 2026, up from 50.2 crore at end-2021
exchange4media Staff Sep 12, 2021 12:00 PM
While publishers continue to enjoy the reach of the Google News, experts are yet to gauge the future of how new publishers and advertisers will deal with each other
Tasmayee Laha Roy Jun 15, 2021 9:18 AM
The initiative aims to promote tolerance, strengthen interfaith and inter-ethnic understanding, and counter violent extremism in the Asia Pacific
exchange4media Staff Jun 4, 2021 5:44 PM
The company announced that while its China and India revenue dropped, it had strong gains in Australia and Singapore and saw organic growth in LatAm
exchange4media Staff Apr 29, 2021 2:23 PM
The media rights were won following a competitive bidding process
exchange4media Staff Apr 7, 2021 3:52 PM
Ashutosh Srivastava, CEO Asia Pacific, GroupM, will now be taking on the responsibility for the role until a permanent appointment is in place
exchange4media Staff Mar 13, 2021 8:14 AM
Mohan will continue to serve as the chairman of the Vivendi Committee
exchange4media Staff Jan 23, 2021 3:57 PM
Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all about artificial intelligence
Gautam Mehra Jan 8, 2021 8:45 AM
Vempati has been elected to the office for three years with immediate effect
exchange4media Staff Dec 17, 2020 12:43 PM
Previously, Bhasin has also served as Head of Jury for the APAC Effie Awards 2017
exchange4media Staff Dec 16, 2020 12:28 PM
Conceptualised and created in house, this campaign is an attempt to remind people that the war against COVID-19 is far from over
exchange4media Staff Oct 18, 2020 6:00 PM
Previously, Chendira was Revenue Head for Kids & Vernacular, Discovery India
Sonam Saini Oct 1, 2020 9:22 AM
The campaign UNRETIRE emphasizes the fact that age is merely a number and the golden years is, in fact, the best time to learn new skills, pick up new hobbies and discover unexplored talents
exchange4media Staff Aug 21, 2020 12:57 PM
The new service number can help Indian customers with new bookings, upgrading existing bookings, seeking assistance on baggage queries, redeeming miles, etc.
exchange4media Staff Jun 11, 2020 2:00 AM
The idea behind the #PositiveLockdown series is to help seniors stay physically and mentally active and healthy during the COVID-19 lockdown
exchange4media Staff Apr 5, 2020 6:00 PM
Newly-appointed CEOs Ashutosh Shrivastava & Patrick Xu will take charge of strategy and operation throughout the APAC region
exchange4media Staff Mar 11, 2020 11:15 AM
The duo will work across Affiliate Sales, Digital Sales and Content Sales in Asia Pacific
exchange4media Staff Feb 6, 2020 12:09 PM
Customers can fulfil their 2020 travel resolution by taking advantage of Cathay Pacific’s 49 flights per week out of 6 major ports in India - Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Kolkata
exchange4media Staff Jan 4, 2020 4:00 PM
