The CEO-Media APAC & Chief Client Officer of dentsu International spoke to e4m about the performance of the agency in the APAC region and a host of other issues
In conversation with Fred Levron, Global CCO at Dentsu International, about creativity and technological innovation, integration of Dentsu’s creative agencies and plans for India
Lin will guide the development of dentsu Sustainable Business Solutions (dSBS), with sustainable client solutions provided across dentsu Japan network & dentsu International
The firm has brought its eight agencies under dentsu Creative with Narayan Devanathan, Sidharth Rao and Shamsuddin Jasani taking on additional responsibilities there
Lin, Global CEO Creative, dentsu International, expounded on the concept of the virtual experience economy and observed that brands need to prepare for the next generational personalization
The unit unites all of the conglomerate’s commerce capabilities under a single umbrella, encapsulating every aspect of e-commerce, last-mile delivery as well as retail radius communication