The agency aims to disrupt the traditional cookie-cutter approach to brand storytelling by creating resonant stories that deliver measurable impact for clients
IAMAI has recommended that the scope of telecommunication services be reviewed and be limited to only services which distribute spectrum in a utilisable form
The broadcasting industry has been arguing that the allocation of frequencies in the 3300-3670 band to 5G services will lead to severe disruption of the satellite services for media & broadcast
Vittal, MD & CEO — India & South Asia, Bharti Airtel, explained during the Q1 earnings call that the company will push for it to bring about a more cohesive and consistent policy regime
TCS Head - Global Sports Sponsorship Michelle Doti Taylor talks about their association with the event in detail & how they are helping the organisers make better use of the data
A Guard Band between the end of 5G band at 3.7GHz and the start of the satellite television band at 3.7GHz can help solve the problem of clashing frequencies, say experts
The Universal Business School, India published a study titled 'The Red Dot' experiment, which was conducted by author & communication expert Reeta Ramamurthy Gupta over the period Jan 2010 to Jan 2020
SBI Life released a new social experiment digital video, featuring popular women influencers like Srishti Dixit, Eisha Chopra, Kriti Vij and Srishti Srivastava.