Edelweiss Tokio Life Insurance rebranded as Edelweiss Life Insurance
The company has unveiled a new logo but retained its brand positioning of "zindagi unlimited"
edelweiss
‘As a brand, you have to take a stand and cannot be a fence sitter’
In this edition of Pitch BrandTalk, Abhishek Gupta, Chief Marketing and Customer Experience Officer, Edelweiss Tokio Life Insurance, speaks about the brand philosophy of #ZindagiUnlimited
Edelweiss Mutual Fund says 'SIP Se Sab Hoga'
The campaign has been conceptualized internally by Edelweiss team
Edelweiss Alternative Asset Advisors appoints Jyoti Goswami as Director - Corp Comm & PR
Prior to this, Goswami was with Adfactors PR
Edelweiss Mutual Fund empowers fathers to be financially independent in retirement years
The film has been released ahead of Father's Day
Edelweiss Tokio Life honours the ‘unlimited spirit of mothers’
The campaign highlights the human impact of life insurance claims
‘TV News as a genre has really worked for us’
Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance, shares insights about the brand journey and how television news is an effective medium
Edelweiss Mutual Funds TVC talks of visibility of returns
The ‘Kitna Milega’ campaign showcases Target Maturity Funds' unique investment approach
Edelweiss General Insurance rebrands itself as Zuno GI
The company has launched a consumer study to understand millennial and genZ’s awareness
Edelweiss Wealth Management appoints Sujay K Rachh as Head of Marketing
Rachh has nearly two decades of experience in the communication industry
Mithali Raj bats for Edelweiss Tokio Life Insurance
The life insurer has unveiled a digital campaign with the cricketer
Edelweiss General Insurance rolls out campaign with stand-up comedian Raunaq Rajani
The campaign promotes their on-demand, mobile telematics-based comprehensive motor insurance Switch
WhatsApp is the new tool of digital marketing: Puneet Gupta, Edelweiss Wealth Management
Gupta, Digital Business & Marketing Head – Personal Wealth, Edelweiss Wealth Management, shares emerging marketing trends in BFSI, strategy while reaching out to high-net-worth individuals & more
Is your money safe with you?, asks Edelweiss Personal Wealth new campaign
The film advises people against unwise spending
Edelweiss Mutual Fund launches film celebrating the ‘bond of love’ on Raksha Bandhan
The film has been conceptualized by Campen Factory
Brands' big race to the Olympics
There's a lot to gain from the sporting extravaganza for brands and athletes alike, say industry watchers
Brands ring in an Eid of hope, health and happiness
While real-life Eid celebrations were muted this pandemic, here's how brands like Facebook and Nivea tried to keep the spirit of the festival alive for their followers on social media
Edelweiss Mutual Fund salutes the role of a mother as advisor & confidante in new campaign
The film has been conceptualized by The Fickle Formula, Mumbai
Madhu Malhotra joins Edelweiss General Insurance as Chief Technology Officer
Malhotra will spearhead the Technology function at EGI and drive digital innovation in line with the brand’s strategy through tech-driven solutions and offerings
Edelweiss General Insurance & InterMiles launch Edelweiss Group Domestic Travel Insurance
This travel and lifestyle rewards programme is a free cancellation air travel policy that takes care of all cancellation concerns customers may have, in a volatile environment
‘The campaign #HumKarkeRahenge salutes insurance advisors across India’
Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands
Edelweiss Tokio Life salutes undaunting spirit of advisors in #HumKarkeRahenge campaign
The insurer, in a unique approach, has employed the social media influence of its own sales fraternity to unveil the campaign
Good advice can have a multiplier effect, says Edelweiss Mutual Fund in new ad
A part of #AdviceZarooriHai series, the campaign depicts the true story of a woman who is scripting her own legacy in Bihar, inspired by her teacher’s advice
How Edelweiss is demystifying mutual funds with kabaddi
Radhika Gupta, CEO, Edelweiss AMC, talks about why the company is using the potential of sports to stand out in a competitive market
Edelweiss Tokio Life claims to protect your savings from ‘Daku Corona’
The #SavingsKaSaviour campaign for the brand’s new product offering Covid Shield+
Edelweiss Mutual Fund’s kabaddi TVC simplifies Balanced Advantage Funds for investors
The TVC will be broadcast on TV channels and multiple digital platforms like Inshorts, Facebook, Instagram, Twitter, Programmatic, Quora
Sonu Sood promises 'Active Income' even during pandemic in Edelweiss Tokio Life's new ad
The company has roped in the actor as a product ambassador since his recent contributions to public service resonate well with the brand's values
1702 Digital wins digital marketing mandate for Edelweiss Tokio Life
1702 Digital is set to partner with Edelweiss Tokio Life Insurance to aid them with their digital methods
‘Time is ripe for brands to innovate & focus on technology’
Experts share recommendations for brands to improve customer engagement and navigate the uncertain marketing terrain in the new normal
e4m Health Marcom Awards: Cipla Health, Starcom India & Havas Life Sorento win key honours
Reckitt Benckiser (India), Dabur India, Bennett, Coleman & Co Ltd, and Aditya Birla Health Insurance among other big winners
Aegon Life Insurance appoints Naveen Bachwani as Chief Operating Officer
Prior to this, Bachwani was Group Head - Customer Experience with Edelweiss Group
Edelweiss Tokio Life Insurance launches quirky new digital campaign #AbIndiaBachayega
The campaign comprises 3 digital films, which have so far garnered 5,17,082 impressions and achieved a high View-Through Rate of 42.07%