edelweiss
The company has unveiled a new logo but retained its brand positioning of "zindagi unlimited"
In this edition of Pitch BrandTalk, Abhishek Gupta, Chief Marketing and Customer Experience Officer, Edelweiss Tokio Life Insurance, speaks about the brand philosophy of #ZindagiUnlimited
Simran Sabherwal Mar 20, 2024 1:08 PM
The campaign highlights the human impact of life insurance claims
exchange4media Staff May 14, 2023 6:00 PM
Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance, shares insights about the brand journey and how television news is an effective medium
NATIVE CONTENT Apr 4, 2023 9:03 AM
The ‘Kitna Milega’ campaign showcases Target Maturity Funds' unique investment approach
exchange4media Staff Mar 21, 2023 12:34 PM
The company has launched a consumer study to understand millennial and genZ’s awareness
exchange4media Staff Feb 6, 2023 5:49 PM
Rachh has nearly two decades of experience in the communication industry
exchange4media Staff Sep 5, 2022 1:01 PM
The life insurer has unveiled a digital campaign with the cricketer
exchange4media Staff Aug 26, 2022 1:42 PM
The campaign promotes their on-demand, mobile telematics-based comprehensive motor insurance Switch
exchange4media Staff Jul 9, 2022 7:59 AM
Gupta, Digital Business & Marketing Head – Personal Wealth, Edelweiss Wealth Management, shares emerging marketing trends in BFSI, strategy while reaching out to high-net-worth individuals & more
Kanchan Srivastava Jun 17, 2022 8:05 AM
There's a lot to gain from the sporting extravaganza for brands and athletes alike, say industry watchers
Mansi Sharma Jul 26, 2021 9:13 AM
While real-life Eid celebrations were muted this pandemic, here's how brands like Facebook and Nivea tried to keep the spirit of the festival alive for their followers on social media
exchange4media Staff May 15, 2021 8:00 AM
The film has been conceptualized by The Fickle Formula, Mumbai
exchange4media Staff May 8, 2021 7:49 AM
Malhotra will spearhead the Technology function at EGI and drive digital innovation in line with the brand’s strategy through tech-driven solutions and offerings
exchange4media Staff Apr 26, 2021 2:51 PM
This travel and lifestyle rewards programme is a free cancellation air travel policy that takes care of all cancellation concerns customers may have, in a volatile environment
exchange4media Staff Mar 10, 2021 1:04 PM
Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands
Noel Dsouza Mar 5, 2021 8:57 AM
The insurer, in a unique approach, has employed the social media influence of its own sales fraternity to unveil the campaign
exchange4media Staff Feb 15, 2021 1:46 PM
A part of #AdviceZarooriHai series, the campaign depicts the true story of a woman who is scripting her own legacy in Bihar, inspired by her teacher’s advice
exchange4media Staff Jan 2, 2021 8:13 AM
Radhika Gupta, CEO, Edelweiss AMC, talks about why the company is using the potential of sports to stand out in a competitive market
Mitaksh Jain Nov 20, 2020 9:10 AM
The #SavingsKaSaviour campaign for the brand’s new product offering Covid Shield+
exchange4media Staff Nov 16, 2020 6:05 PM
The TVC will be broadcast on TV channels and multiple digital platforms like Inshorts, Facebook, Instagram, Twitter, Programmatic, Quora
exchange4media Staff Oct 26, 2020 3:06 PM
The company has roped in the actor as a product ambassador since his recent contributions to public service resonate well with the brand's values
exchange4media Staff Aug 8, 2020 9:10 AM
1702 Digital is set to partner with Edelweiss Tokio Life Insurance to aid them with their digital methods
exchange4media Staff Jul 23, 2020 4:49 PM
Experts share recommendations for brands to improve customer engagement and navigate the uncertain marketing terrain in the new normal
Noel Dsouza May 29, 2020 8:15 AM
Reckitt Benckiser (India), Dabur India, Bennett, Coleman & Co Ltd, and Aditya Birla Health Insurance among other big winners
exchange4media Staff Mar 5, 2020 6:22 PM
Prior to this, Bachwani was Group Head - Customer Experience with Edelweiss Group
exchange4media Staff Feb 26, 2020 5:32 PM
The campaign comprises 3 digital films, which have so far garnered 5,17,082 impressions and achieved a high View-Through Rate of 42.07%
exchange4media Staff Feb 1, 2020 4:00 PM
