Manufacturers, advertisers, publishers, intermediaries, social media platforms, endorsers and other stakeholers will be held responsible for violation of guidelines
While the guidelines will promote responsible brand building, it will benefit in the long run if enforced well, say industry observers
The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless of form, format or medium
These modifications have been detailed in Chapter III Clause 3.6 (a) of the ASCI code
The draft guidelines are open for public feedback until the 31st of December 2023
Despite ASCI's guidelines, ad violations have been at an all-time high. Experts list all the reasons from greed to ambiguity in the rules
The department organized a round table discussion with influencers, content creators, and their agencies on the recently released guidelines for celebrities, influencers, and virtual influencers
All educational institutions, from universities to coaching classes and ed-tech platforms, will be subject to the updated guidelines
e4m quizzed influencers and agencies for their views on the Consumer Affairs Ministry's new set of guidelines that demand complete transparency from influencers and celebs
As per Clause 35 of MIB's 'Guidelines for Uplinking and Downlinking of Television Channels in 2022', channels are now required to air content of national interest for 30 mins every day
According to new guidelines, TV channels need not seek permission for the live telecast of events
The WhatsApp monthly report was issued in compliance with the new IT rules and revealed that the accounts were banned for spam, violation of policy, and other reasons
After a set of guidelines for surrogate and misleading ads, the Centre has announced to bring additional guidelines to tighten grip on social media influencers
The Department of Consumer Affairs has cautioned the advertisers’ associations that failure to ensure strict compliance with the guidelines would lead to stern action
The ASCI reiterated that provisions of existing rules and regulations require ads to be honest and transparent and advertising of all categories, including crypto, must follow these guidelines
The court said that the sub-clauses 1 and 3 of clause 9 of the new rules were 'manifestly unreasonable' that can impinge on the freedom of speech of writers, editors and publishers
The hearing has been adjourned to August 20th
The minister added that 1800+ digital news publishers have furnished information sought by the ministry
The centre had filed a transfer petition in the SC seeking transfer of all cases related to IT Rules to the apex court
NBA had moved court contending that the Intermediary Guidelines and Digital Media Ethics Code violates Article 14 and Article 19 of the Constitution
The HC directed the Centre to file a counter-affidavit
In a short affidavit, Meity notified the court that Twitter has failed to comply to the new IT rules on four counts
The tech giants submitted their compliance report, claiming to have removed crores of contentious posts
The bench has also observed that TRAI will not take any coercive steps for six weeks for implementation of remaining part of NTO-2.0, which has been upheld
ASCI had organised a social media roundtable to talk about the success of its influencer guidelines and discuss the way ahead
Maheshwari has also been summoned in another unrelated case of a Muslim man's assault in Ghaziabad, UP
A vacation Bench said that it was not in agreement with the petitioners Foundation for Independent Journalism, The Wire, Quint and Pravda Media Foundation who passed such an order at this stage
California-based Kessel's appointment doesn't comply with the IT Rules of 2021, which requires the grievance redressal officer to be an Indian resident
The ByteDance-owned company wrote to the IT ministry, stating that it was compliant with the new intermediary guidelines even before it was enforced in India
The new IT rules for social media companies came into effect last month in an effort to make digital platforms more accountable & responsible for the content hosted by them
Experts decode the fate of the microblogging platform in the wake of its failure to comply with the new IT rules
With this, top officials of Twitter may be liable for any 'inflammatory' or 'objectionable' post put out by any of its users
More than 500 digital news publishers and OTT platforms had furnished the requisite information under Rule 18 of the Information Technology Rules, 2021
The MIB has sent reminders to the publishers who have not submitted the information yet
With TV and print already complying with the Cable Television Network Act and Press Council Act respectively, industry bodies question the need for an extra layer of regulation
All NBF members are currently allied with the new digital media subcommittee and the broadcasters’ body is now looking at onboarding more players
While news remains an important category, it doesn't drive consumption for OTT platforms that already have a massive repository of on-demand entertainment content
Google contended that the single judge 'mischaracterised' its search engine as a 'social media intermediary' or 'significant social media intermediary' as provided under new IT rules
While NBA is contemplating a writ if the verdict is not in favour of the broadcasters, NBF has gone one step ahead and filed an RTI seeking details into the creation of the new guidelines
Ambiguity regarding IT rules and FDI cap on digital news has prompted OTT platforms to play it safe by discontinuing live news services
The bench of Justice has directed to file the microblogging platform's reply in three weeks and has posted the matter for hearing on July 6
The need for platforms to self-classify content based on age and the fact that OTT platforms don't have any control over news content has prompted them to remove live news
ASCI Secretary-General Manisha Kapoor addresses all the FAQs of the Influencer Guidelines and the process behind the formulation of the rules
As per Supreme Court and Delhi High Court Advocate Amit Acharya's plea, Twitter must perform its statutory and executive duties as a 'significant social media intermediary'
The DPCGC will have an OCCP Council composed of publishers of OCC as members and an independent Grievance Redressal Board [GRB], consisting of a chairperson and six members
The schism has left broadcaster-owned OTT platforms on the IBF side and standalone streaming platforms on the IAMAI side
The microblogging site agreed to comply with the IT rules but raised concerns about free speech. MeitY accused the platform of 'dictating terms to the world's largest democracy'
ASCI also launches ASCI.Social platform, a one-stop destination for all information related to the guidelines and a community of influencers, marketers, agencies and consumers
Around 60 publishers and their associations have informed the ministry that they have already initiated the process of the formation of self-regulatory bodies under the rule
In a separate notification, the government also said that a social media platform with more than 5 million registered users in India will be considered a 'Significant Social Media Intermediary'