Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign
Geo Granularity, developed by GroupM Nexus’s Finecast, will enable more precise audience reach and ad spend optimisation
AGL has been handling dealer marketing for Maruti Suzuki in North, East and Central India
Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year
Mariam Mammen Mathew, CEO, ManoramaOnline, in conversation with Nawal Ahuja, Co-founder, exchange4media Group
Founder & CEO of Way2online Raju Vanapala shares how Way2News became India’s number 1 hyper-local news app
The new service is a one-stop solution for an impactful and ROI driven store launch
Puneet Das, Vice President – Marketing, TATA Global Beverages, lets us in on the brand's plan to transition from cause marketing to change marketing