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According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role
e4m Staff Jan 21, 2026 10:47 AM
According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
e4m Staff Jan 20, 2026 2:55 PM
The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person
e4m Staff Dec 24, 2025 10:38 AM
The dispenser is giving away 1,000 modaks daily, dispensing around 142 modaks each hour
In a LinkedIn post, Azazul Haque, Group Chief Creative Officer at Creativeland Asia, flags the use of memes without context in ads
Acko Insurance bagged 9 metals, including 3 golds, 5 silver and 1 bronze metals, across categories
The other key winners include Performics, Techmagnate, Arm, Ethinos, EssenceMediacom & NPCI
Prior to joining MiQ, Zuzanna Gierlinska was with GroupM Nexus as Chief Solutions Officer
Srinivas Injeti (IAS) has been appointed as the Chairman of the Board, with D Sundaram & Ravi Venkataraman as Independent Directors
The IPO comprises a fresh issue of up to 36,94,000 Equity Shares with a face value of Rs. 10.00 each
Jaimit Doshi has been associated with Aditya Birla Sun Life Insurance for the last 5 years
In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to woo Gen Z
Kanchan Srivastava Aug 30, 2024 9:07 AM
Insider.in becomes the official ticketing partner in India for NODWIN Gaming’s key IPs, including DreamHack, NH7 Weekender, and Comic Con India
e4m Staff Aug 29, 2024 4:10 PM
Havas Media Tribes has marked this collaboration with an outdoor display The se
e4m Staff Aug 28, 2024 11:57 AM
The campaign is now currently being showcased across YouTube, Meta, Hotstar and various other OTT and social media platforms
e4m Staff Aug 27, 2024 6:31 PM
The film showcases the promise of mutual care and support, shielding each other from life’s challenges
e4m Staff Aug 20, 2024 3:56 PM
The campaign will be anchored around the digital film that is conceptualised and produced by the agency Hashtag Orange
e4m Staff Aug 20, 2024 3:11 PM
Swiggy Instamart has teamed up with the iconic Rakhi Sawant to design “rakhis” and deliver customised Raksha Bandhan messages
The film depicts the inner strength that surpasses any challenge in one’s fitness journey
Prior to joining Universal Sompo, Priti Singh served as Head of People & Capability at Mastercard for seven years
e4m Staff Aug 8, 2024 12:13 PM
Amit Agarwal has over 18 years of career spanning across several prestigious organizations, including Tata, KPMG, ZEE, Jana Bank, and Indiabulls
Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries
e4m Staff Aug 5, 2024 12:58 PM
Arvind Lakshmiratan has over two decades of experience in IT marketing
e4m Staff Jul 30, 2024 12:05 PM
With the campaign, HDFC Life seeks to expand its brand presence and reach deeper into the southern states
e4m Staff Jul 25, 2024 3:53 PM
According to the company, the plans start at Rs 639 for a single app per month and go up to Rs 21,000, at an introductory discounted rate for two apps per month
e4m Staff Jul 18, 2024 3:04 PM
The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the public
Chehneet Kaur Jul 18, 2024 9:23 AM
Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers
e4m Staff Jul 15, 2024 3:25 PM
The event was attended by the Governor of Maharashtra, Ramesh Bais, and Maharashtra CM Eknath Shinde among others
e4m Staff Jul 14, 2024 5:14 PM
The campaign has been executed by the esteemed agency Left of Centre Marketing,
e4m Staff Jul 10, 2024 3:58 PM
The advert also is an announcement about the extension of Max Life's association with Star Sports after India's incredible T20 victory
#TheBetterWayToWax is a 360-degree marketing campaign across digital and television that aims to highlight the superiority of Veet Wax Strips
The film features Rohit Sharma engaged in a conversation with his wife Ritika Sajdeh
ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank India
Kanchan Srivastava Jul 1, 2024 9:00 AM
The campaign has been launched on the occasion of National Insurance Awareness Day
e4m Staff Jun 30, 2024 10:00 AM
This partnership will help Reliance General Insurance provide hyper-personalised and unique customer experiences
e4m Staff Jun 28, 2024 1:19 PM
Naveen Chandra Jha has been associated with State Bank of India since 1994
e4m Staff Jun 26, 2024 11:59 AM
Tyagi will succeed Ritesh Kumar who superannuates after 16 years as MD & CEO
e4m Staff Jun 24, 2024 11:50 AM
Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in retail media and more
Simran Sabherwal Jun 21, 2024 12:26 PM
Appoints two new Directors to its Board - Dinesh Kumar Mittal and VV Ranganathan
e4m Staff Jun 19, 2024 6:08 PM
The ad campaign aims to demystify the notion that making an insurance claim is complicated and showcases the swiftness and ease of submitting a claim
e4m Staff Jun 19, 2024 3:51 PM
Ajit Sharma has held key positions in ICICI Lombard, MetLife India, Vserv Capital, Bajaj Allianz Life, and Getit Infomediary
e4m Staff Jun 12, 2024 1:50 PM