According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role
According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
He joins Lumio after serving as Head of Brand Marketing at POCO India
The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person
The dispenser is giving away 1,000 modaks daily, dispensing around 142 modaks each hour
In a LinkedIn post, Azazul Haque, Group Chief Creative Officer at Creativeland Asia, flags the use of memes without context in ads
Acko Insurance bagged 9 metals, including 3 golds, 5 silver and 1 bronze metals, across categories
The other key winners include Performics, Techmagnate, Arm, Ethinos, EssenceMediacom & NPCI
Prior to joining MiQ, Zuzanna Gierlinska was with GroupM Nexus as Chief Solutions Officer
Srinivas Injeti (IAS) has been appointed as the Chairman of the Board, with D Sundaram & Ravi Venkataraman as Independent Directors
Natalie was with Zenith UK for over 11 years
The IPO comprises a fresh issue of up to 36,94,000 Equity Shares with a face value of Rs. 10.00 each
Jaimit Doshi has been associated with Aditya Birla Sun Life Insurance for the last 5 years
Ads we loved in Week 4 of August
In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to woo Gen Z
Insider.in becomes the official ticketing partner in India for NODWIN Gaming’s key IPs, including DreamHack, NH7 Weekender, and Comic Con India
Before joining Swiggy Instamart, Amitesh Jha was with Flipkart
Havas Media Tribes has marked this collaboration with an outdoor display The se
The campaign is now currently being showcased across YouTube, Meta, Hotstar and various other OTT and social media platforms
Here’s a roundup of all the commercials we loved in Week 3 of August
The film showcases the promise of mutual care and support, shielding each other from life’s challenges
The campaign will be anchored around the digital film that is conceptualised and produced by the agency Hashtag Orange
The campaign features actor Mohammed Zeeshan Ayyub
Swiggy Instamart has teamed up with the iconic Rakhi Sawant to design “rakhis” and deliver customised Raksha Bandhan messages
The film depicts the inner strength that surpasses any challenge in one’s fitness journey
Prior to joining Universal Sompo, Priti Singh served as Head of People & Capability at Mastercard for seven years
Amit Agarwal has over 18 years of career spanning across several prestigious organizations, including Tata, KPMG, ZEE, Jana Bank, and Indiabulls
Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries
Arvind Lakshmiratan has over two decades of experience in IT marketing
With the campaign, HDFC Life seeks to expand its brand presence and reach deeper into the southern states
According to the company, the plans start at Rs 639 for a single app per month and go up to Rs 21,000, at an introductory discounted rate for two apps per month
The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the public
Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers
The event was attended by the Governor of Maharashtra, Ramesh Bais, and Maharashtra CM Eknath Shinde among others
The campaign has been executed by the esteemed agency Left of Centre Marketing,
The advert also is an announcement about the extension of Max Life's association with Star Sports after India's incredible T20 victory
The campaign is conceptualised by ^ a t o m network
#TheBetterWayToWax is a 360-degree marketing campaign across digital and television that aims to highlight the superiority of Veet Wax Strips
The film features Rohit Sharma engaged in a conversation with his wife Ritika Sajdeh
ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank India
The campaign has been launched on the occasion of National Insurance Awareness Day
This partnership will help Reliance General Insurance provide hyper-personalised and unique customer experiences
Sharma described the meeting as ‘very cordial and fruitful’
Naveen Chandra Jha has been associated with State Bank of India since 1994
Tyagi will succeed Ritesh Kumar who superannuates after 16 years as MD & CEO
Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in retail media and more
Appoints two new Directors to its Board - Dinesh Kumar Mittal and VV Ranganathan
The ad campaign aims to demystify the notion that making an insurance claim is complicated and showcases the swiftness and ease of submitting a claim
The campaign features Rajkummar Rao
Ajit Sharma has held key positions in ICICI Lombard, MetLife India, Vserv Capital, Bajaj Allianz Life, and Getit Infomediary