According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person
The dispenser is giving away 1,000 modaks daily, dispensing around 142 modaks each hour
In a LinkedIn post, Azazul Haque, Group Chief Creative Officer at Creativeland Asia, flags the use of memes without context in ads
Before joining Swiggy Instamart, Amitesh Jha was with Flipkart
Havas Media Tribes has marked this collaboration with an outdoor display The se
Here’s a roundup of all the commercials we loved in Week 3 of August
Swiggy Instamart has teamed up with the iconic Rakhi Sawant to design “rakhis” and deliver customised Raksha Bandhan messages
Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries
Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers
The film features Rohit Sharma engaged in a conversation with his wife Ritika Sajdeh
The digital film is part of Swiggy’s ‘Yeh Se Leke Woh Tak’ campaign
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
Abhishek Shetty has over 14 years of experience in sales and marketing
The campaign is conceptualized and executed by Havas Media Tribes
Prior to this, Anirban Roy was with Amazon India for over 7 years
The campaign is leveraging cutting-edge adaptive technology to woo cricket fans
Brands are going big on a new narrative style of ads, keeping viewers invested in the storyline and creating great salience for the brand
Bangaloreans on 13th July got fake tax notices along with their Swiggy Instamart grocery orders. The notice, when opened, had Bollywood’s Bad Man Gulshan Grover’s image printed on it with a message
Sahukar plays the king of Instapur
The platform spent Rs 1,848.70 crore compared to Rs 570 crore in FY21
The campaign sees the return of the pairing of R Madhavan and Simran as an everyday couple planning their monthly groceries
The league will begin tomorrow
The campaign covers 17 cities, visually emphasizing Instamart’s promise of super quick delivery of all grocery and home needs
The memorable Ramesh-Suresh duo and the 'Kya aapke toothpaste main namak hain' lady make a surprise appearance in the twin TVCs by Lowe Lintas
Swiggy Instamart will also host engaging contests on digital and social channels in partnership with RCB to celebrate fans' passion for their team