RadioMango Mixtape is an informal and interactive music event where musicians present their songs along with the stories behind them
He was earlier global vice president at Xiaomi
Dhoni has also starred in a festive ad for the retail brand
Acquires strategic stake in Axiom Ayurveda
The campaign has been conceptualized by Saatchi & Saatchi Propagate
What experts thought about JioMart's 'Shopping Aisa, India Jaisa' campaign that spotlights the human side of transactions in India
The campaign comprises four-films that will be released in stages over the next three months
The campaign has been conceptualized by Saatchi & Saatchi Propagate
The agency will manage brand-building solutions, high-decibel tactical launches and also lead social media and content strategy
The ad films have been conceptualised by L&K Saatchi & Saatchi
Customers can now browse the JioMart catalog, add products to cart and make purchases all within WhatsApp
The Chief Data & Technology Officer at IPG Mediabrands spoke to e4m about the recent Acxiom acquisition, data privacy issues and the focus on India
The company already has a strong presence in the US, Europe and China markets
Xiaomi will integrate recommendations from Tabolla's publisher network as part of their long-term strategic partnership
Ad volumes of the Ecom-Food/Grocery category on TV rose by 45% year-on-year in Jan-May'21
Customers of smartphone brands like Xiaomi, Samsung, vivo, and OPPO form a majority of the company's active user base
The digital campaign picks up from last season’s story-arc where lead character Srikant tries to find a decent desk job for himself, and it shows him being interviewed by business stalwarts
At yesterday’s e4m webinar 'Technology: Shaping the Future of the Media Industry', Nandini Dias, CEO, Lodestar UM highlighted the growing significance of technology in a changing media landscape
The Managing Director of Cinema (ITV) and OOH (Kinetic) spells out his new client solutions, insights on the in-house tool IOM & trends that will be potent for this new post-COVID market environment