IPG Mediabrands opens new global centre of excellence at Pune
The new state-of-the-art office spans 62,000 square feet and offers a range of advanced amenities for employees
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Indian ad market to reach 1.2 lakh crore in 2024: IPG Mediabrands report
The market is expected to grow at 11.8%
Virat Kohli most popular, Hardik Pandya most booed on social media: Interactive Avenues
Interactive Avenues' 'IPL 2024: Unveiling The Fan Pulse' report is based on extensive data gathered from online platforms based on the social media buzz generated by IPL 2024
My wife Ena is my pillar of strength: Shashi Sinha
Guest Column: Writing for e4m's new series 'She Is Strength', Shashi Sinha, CEO of IPG Mediabrands India, shares how his wife has been a guiding light and a constant source of steadfast support to him
Shashi Sinha bestowed with AAAI Lifetime Achievement Award
Upon receiving the award for his outstanding contribution to the advertising industry, the CEO of IPG Mediabrands said: ‘We can do well only if the industry is doing well’
Expect India to be in our top five markets in the next three years: Eileen Kiernan
The Global CEO of IPG Mediabrands speaks exclusively to e4m Editor Naziya Alvi Rahman during her first visit to India
IPG Mediabrands India launches ‘Media Responsibility Index’
The index will serve as a guiding resource for marketers, allowing them to prioritize brand and consumer safety in their investment decisions across diverse media platforms
UM appoints Sasha Savic as Global CEO
Savic will report directly to Mediabrands Global CEO Eileen Kiernan
Shashi Sinha’s tenure as ASCI board member comes to an end
Sinha had been associated with ASCI for 20 years
Preyal Daru joins Magna Global as Head of Investments, Singapore
Daru was previously with Interactive Avenues for 12 years
ITC Ltd. awards media & digital duties to IPG Mediabrands
The account size is estimated to be Rs 600-plus crore
'Four-week rolling average data brings in a lot of stability in news viewership figures'
New BARC Chairperson and IPG Mediabrands India CEO Shashi Sinha answers pressing questions around news channel ratings, landing pages, outliers and more at e4m NewsNext virtual conference
IPG Mediabrands elevates Lynn Lewis to Global Chief Marketing Officer
Lewis will report to Daryl Lee, Global CEO of Mediabrands
Do creative agencies need a reboot?
Are creative agencies losing their relevance to media agencies that provide 360-degree solutions to the clients?
Naziya Alvi Rahman & Kanchan Srivastava Dec 29, 2021 9:05 AM
Digital advertising is not a two-horse race between Google and Facebook: Daryl Lee
e4m Conclave: Lee, Global CEO of IPG Mediabrands, spoke to exchange4media's Director & Co-Founder Nawal Ahuja
Indian advertising market to increase +15% in 2022: Magna Global Advertising Forecast
Net ad revenues across digital formats will rise +19% to reach ₹254 billion in 2022, while linear ad sales will grow by +13% to reach ₹499 billion
How pandemic has accelerated media revolution: Daryl Lee to share insights at e4m Conclave
Lee, IPG Mediabrands' Global CEO, will be a Keynote Speaker at the event on December 13
Why this festive IPL should be in every emerging brand's TV media plans
With this phase 2 IPL having just 31 matches, the outlay required by brands to amass large scale reach and attention is much lower
Covid second wave & IPL suspension came as double whammy for the industry: Shashi Sinha
As the second wave of COVID 19 starts to wane, we interview senior industry leaders and their 'Resilience Story' in the pandemic
IPG reports revenue decline from India, China in Q1 2021
The company announced that while its China and India revenue dropped, it had strong gains in Australia and Singapore and saw organic growth in LatAm
Growth in TV penetration a boon for broadcasters amid digital onslaught
Industry experts discuss the recent findings by BARC India's TV Universe Estimates 2020, which shows a 6.9% growth in Indian TV households in 2020
IPG Mediabrands, TikTok team up for creator, content accelerator initiative
The two companies will form a bespoke Creator Collective, bringing together a select group of forward-thinking and diverse creators who will provide hands-on guidance to IPG Mediabrands’ clients
Media agencies: 2020 year of de-growth, 2021 of hope
Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far
IPG Mediabrands' Reprise launches speciality eCommerce unit
Reprise Commerce combines the organisation's traditional e-commerce media capabilities with in-depth retail expertise
Dainik Bhaskar-e4m webinar: 'In non-metros, we are not talking about recovery but growth'
The panellists explored how demand will push the economic activities further in the non-metros during the festive season
Mullen Lintas & INS launch initiative to revive economic activity in India
The first phase of the 'Rupaiyyah Hai Pahiya campaign is live in print media
Premjeet Sodhi joins Wavemaker India as Chief Growth Officer
Sodhi was previously associated with Mindshare Fulcrum, where he worked for over two years
A sneak peek at our industry leaders multi-tasking in #WFH mode
Here's how our industry leaders are juggling work and home during the lockdown
Ad volumes on TV in India have shown consistent growth: Shashi Sinha
Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India
Interactive Avenues wins social media mandate for Rajasthan Royals
The mandate includes strategising and executing video-first content to interact with fans over social media platforms of the team