Phase 1 of the league, which was played in India, garnered more social media mentions (42 million) than phase 2 (38 million) which was played in UAE
Even as some warn of cricket fatigue setting in, media planners are largely optimistic about the series in terms of revenue generation for the broadcaster
Experts say that the upcoming season of the league may hold more promise as the number of matches and opportunities will increase with the addition of two new teams
The new service will integrate scoreboard and ball-to-ball commentary
Bids below the minimum amount of Rs 2000 crore will be rejected at BCCI's sole discretion and no reduction will be made to the amount even if the event format changes
upGrad's campaign will go Live on September 19, 2021 and will be running throughout the 2nd phase of the vivo IPL till October 15, 2021
The broadcaster has so far roped in 12 sponsors for the second leg of the tournament
Over 300 brands are expected to advertise on the platform during the tournament
T20 WC and second half of IPL estimated to fetch upwards of Rs 2500 crore
According to market sources, the platform might end up raking in Rs 700-750 crore worth of ad revenue from the entire season
With just 31 high-intensity matches left, IPL phase 2 offers unique opportunities to invest at relatively lower & affordable outlays in an array of advertising solutions to both big & small brands
Spot buyers will now have to pay Rs 15.5-15.7 lakh per 10 second spot
The remaining 31 matches will be played in a three-week period somewhere between September 18 and October 10
Experts also caution against extending the league further than the Sep-Oct window, which could upset the deals as it may clash with ICC Men's T20 World Cup
According to the report in a leading business daily, the official broadcaster has approached the sponsors with the offer to go ahead with the deal when BCCI orders resumption of the tournament
The amount is just a ballpark figure and the board is yet to arrive at an actual number considering its contractual obligations, said BCCI Treasurer Arun Singh Dhumal
Sources say that with BCCI looking to postpone the games, it's early to gauge loss in sponsorship revenue, but the broadcaster will be paid by the advertisers based on the inventory consumed so far
Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected
While the news of KKR players testing positive for Covid came as a shock, the board had factored in such a scenario while formulating the IPL 2021 strategy, according to a source
Industry players outline their strategies to drive user growth during the tournament
Media experts discuss the network's decision to air the matches on the GEC during weekends; especially when there could be a dearth of fresh content in the coming days due to the lockdown
As per the pre-phase findings of the study, being done in partnership with YouGov, 50% respondents watched all the matches last year and 70% said that they will definitely watch the game this year
Adlanders believe that with the industry now well attuned to work from home, the sentiment with regards to ads is positive despite the challenges
As per the report, the number of categories grew by 5% in 5 matches of IPL 14 compared to the same number of matches in the previous season
The music video, featuring Divyenndu, captures the emotions of a true-blue cricket fan who is passionately engrossed in the game and has a reaction to every match moment
323 million total impressions recorded
The network will air live matches from April 18 onwards
Janhavi Parikh, MX TakaTak Business Head, talks about the short-video platform's IPL strategy
The franchise has also onboarded 25 partners, 10 more than the previous year
Introduces‘Play Along’ and ‘Vi Fan of the Match’
The university will be RCB’s official education partner
Apart from the unique storyline of CRED's first ad for IPL 2021, the industry appreciated Dravid’s performance
League of Brands will recognise six star campaigns by brands
The syndicated study delves in to how brands can exploit the opportunity in a relatively new version of the IPL
Max Life will serve as the official life insurance partner of RCB with a logo presence on the non-leading trouser leg
To further strengthen its association with IPL, the brand has launched a digital campaign #SoundOfChampions
Sanjog Gupta, Star-Disney India Head-Sports, shares how the network is using tech innovations to get fans closer to IPL and bring alive facets of the game that are not even looked at
Ahead of the tournament, Sunil Rayan, Disney+ Hotstar President & Head, talks about the platform's expansion strategies, sponsorships, plans to increase content volume and more
With the teams in bio-bubbles and the event being closed-door, the board is confident that there won't be any change in venue unless the situation goes 'out of hand'
Becomes Associate Sponsor with the streaming service for the upcoming season
Radio industry leaders discuss their IPL advertising plans, associations with teams, and the potency of media spends on the medium during the cricketing season
Hyundai's Virat Khullar, and Innocean Worldwide India's Shiveshwar Raj Singh and Vivek Srivastava talk about leveraging the incoming IPL 2021 for Hyundai's smart cars campaigns
Total count of sponsors now stands at 17-- four co-presenting sponsors and 13 associate sponsors
We bring you a roundup of the news that made headlines this past week
The Cornitos logo will be worn by the team on its official playing and training jersey
Gaurav Bhola, GM, Sales & Marketing at STUDDS Accessories, talks about the company's partnership with Rajasthan Royals and plans to foray into international markets in the coming years
The platform currently has 12 official sponsors and is looking at closing a few more deals over the next few days
Tata Motors aims to leverage the IPL platform to drive engagement for the recently-launched SUV
Nadia Chauhan, JMD & CMO, Parle Agro, explains why IPL, with its many advantages and unique propositions, is a game-changer for the Frooti and Fizz range
The broadcaster is expected to onboard a few more associate sponsors soon