After prolonged funding winters, startups have again made a beeline at India’s most popular sports tourney this season, many of them are fintech

Kanchan Srivastava Mar 28, 2024 8:47 AM

PEs have been infusing millions of dollars in technology and D2C brands enabling them to spend a hefty amount on the tournament

Kanchan Srivastava Apr 8, 2022 9:14 AM

The biggest income jump will come from title sponsorship as Vivo will pay Rs 484 crore compared to the Rs 222 crore that Dream11 paid in IPL 2020

Javed Farooqui Apr 30, 2021 8:46 AM

While title sponsorship brings in its own surround sound and buzz, some experts believe that there is enough and more that IPL offers leaving almost no scope for any sponsor to feel sidelined

Ruhail Amin Mar 15, 2021 8:22 AM

According to an industry source, the broadcaster will be charging Rs 13.2 lakh per 10 seconds from co-presenting sponsors and Rs 13.6 lakh per 10 seconds from associate sponsors

Javed Farooqui Mar 11, 2021 9:14 AM

Dream11 is ‘Co-Presenting' sponsor, Upstox and Vimal Elaichi are ‘Co-Powered By’ sponsors

exchange4media Staff Mar 10, 2021 3:38 PM

Bhairav Shanth, Co-founder and Managing Director of ITW, explains why brands continue to invest in the IPL that has established itself as the biggest primetime entertainment property

exchange4media Staff Nov 11, 2020 3:41 PM

As part of the campaign, the brand has launched a limited-edition pack that features RCB players

exchange4media Staff Sep 15, 2020 11:59 AM

Dream 11, Unacademy, Equitas Small Finance Bank Limited, Performax, Ralco Tyres, Jai Raj Steel, Double Horse, FanCode Shop--IPL 2020 has a completely new support base

Ruhail Amin & Tasmayee Laha Roy Sep 11, 2020 9:30 AM

The association is part of the brand’s increased focus for its consumers through sports marketing

exchange4media Staff Sep 3, 2020 3:54 PM

The brand comes in as the leading headgear partner for the team

exchange4media Staff Sep 3, 2020 3:08 PM

Experts weigh in on the rise of digital-first sponsors like Dream11 & Unacademy that are betting big on IPL for unmatched visibility and impact this season

Ruhail Amin Aug 31, 2020 9:00 AM

Highly placed sources have told e4m that BCCI has refused the 3-year term suggestion and feels they will get more in sponsorship monies in the next season when the Covid-19 threat subsides

Ruhail Amin Aug 19, 2020 12:39 PM

Media reports suggest that the fantasy sports platform has outbid Tata Sons to clinch the deal

exchange4media Staff Aug 18, 2020 2:30 PM

According to media planners, Star India is expected to earn between Rs 2800- 3000 crore from IPL 2020 on TV and digital combined

exchange4media Staff Feb 12, 2020 8:05 AM

The partnership of title sponsor includes the jersey-front logo placement on the playing and training jersey, in-stadium integration at home matches, digital and other highly visible media platforms

exchange4media Staff Feb 11, 2020 7:08 PM