After prolonged funding winters, startups have again made a beeline at India’s most popular sports tourney this season, many of them are fintech
PEs have been infusing millions of dollars in technology and D2C brands enabling them to spend a hefty amount on the tournament
The biggest income jump will come from title sponsorship as Vivo will pay Rs 484 crore compared to the Rs 222 crore that Dream11 paid in IPL 2020
While title sponsorship brings in its own surround sound and buzz, some experts believe that there is enough and more that IPL offers leaving almost no scope for any sponsor to feel sidelined
According to an industry source, the broadcaster will be charging Rs 13.2 lakh per 10 seconds from co-presenting sponsors and Rs 13.6 lakh per 10 seconds from associate sponsors
Dream11 is ‘Co-Presenting' sponsor, Upstox and Vimal Elaichi are ‘Co-Powered By’ sponsors
Bhairav Shanth, Co-founder and Managing Director of ITW, explains why brands continue to invest in the IPL that has established itself as the biggest primetime entertainment property
As part of the campaign, the brand has launched a limited-edition pack that features RCB players
Dream 11, Unacademy, Equitas Small Finance Bank Limited, Performax, Ralco Tyres, Jai Raj Steel, Double Horse, FanCode Shop--IPL 2020 has a completely new support base
The association is part of the brand’s increased focus for its consumers through sports marketing
The brand comes in as the leading headgear partner for the team
Experts weigh in on the rise of digital-first sponsors like Dream11 & Unacademy that are betting big on IPL for unmatched visibility and impact this season
Highly placed sources have told e4m that BCCI has refused the 3-year term suggestion and feels they will get more in sponsorship monies in the next season when the Covid-19 threat subsides
Media reports suggest that the fantasy sports platform has outbid Tata Sons to clinch the deal
According to media planners, Star India is expected to earn between Rs 2800- 3000 crore from IPL 2020 on TV and digital combined
The partnership of title sponsor includes the jersey-front logo placement on the playing and training jersey, in-stadium integration at home matches, digital and other highly visible media platforms